Redesigning Your Business Website: When to Do It and How to Do It Right

Alkaline Herb Shop website mockup featuring different views of their site homepage on an iPad, iMac and iPhone.

If you’ve noticed a drop in traffic or a lack of engagement, you might be wondering if redesigning your business website is right for you.  Rebranding and redesigning should always be a careful consideration. You want to make sure that you’re redesigning your website for the right reasons.  You also want to make sure that […]

Rebranding Your Logo: Where to Start (And Examples of Rebrands Done Right)

Tio Gazpacho before and after redesign of logo featured side by side.

Thinking about rebranding your logo? The decision to rebrand isn’t always an easy one. Maybe you sank time and money into creating elements of your brand early on in your business only to find they don’t resonate with your target customers. Or perhaps your business has changed or evolved and you need updated brand elements […]

10 Questions to Ask When Hiring a Web Designer

Web designer designing website, mapping out each page.

10 Questions to Ask When Hiring a Web Designer The questions you ask when hiring a web designer can impact the success of your website.  Whether you’re creating a website for your business for the first time or you’re revamping an existing one, asking the right questions will help you make a hiring decision and […]

How to Start Your Own Makeup Line (Even With No Business Experience)

How to start your own makeup line of lipsticks in a variety of shades for different skin types.

Have you ever thought about how to start your own makeup line? You have the passion, you have the knowledge—but can you really create a business out of it?  The good news is, the answer is yes! Many makeup brands started with just passion and a dream to share that passion with others.  Even if […]

How to Start Your Own Juice Business: From Concept to Creation

Juicera juice brand product photography "clinking" juices in the air.

If you have a passion for making your own juice, you might be thinking about how to start your own juice business!  Many successful juice businesses started small, with just a passion for health and a drive to be an entrepreneur.  But starting a juice business that actually lasts and thrives isn’t as easy as […]

Is TikTok Good for Business? Find Out How to Put the Platform to Use

IPhone laying on white table with social media app opened.

Video marketing is skyrocketing in popularity, leaving many entrepreneurs wondering, “Is TikTok good for business?”  The trendy social media platform isn’t just for life hacks and funny animals—when used the right way, TikTok offers a world of possibility for small businesses.  But if you’re going to jump on this growing trend, there are a few […]

How to price a food or beverage product?

Grocery bag filled with yummy green veggies and vegan tzatziki product.

Determining how to price a food product can seem overwhelming. From profit margins to manufacturing costs to everything in between, you have a lot of factors to consider.  Price too high and your product might not sell, but price too low and you can’t make any money off of your business.  Fortunately, there are steps […]

How to Launch Your Own Skincare Line: From Foundation to Marketing

Skincare products placed on a wooden block lined up with baby's breath in the background.

If you’re passionate about skincare, you might have considered launching your own skincare line. After all, you’ve experimented with different brands, developed a feel for what works and doesn’t, and watched many brands gain success! Now is the perfect time to start your own skincare brand. The skincare industry is thriving, growing year after year. […]