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Beauty & Cosmetics

Blog

Beauty & Cosmetics

Skincare branding for natural products including face moisturizers.

Natural Skincare Branding: How to Embrace the Industry Trend in Your Business

There’s no doubt about it—the natural skincare industry is booming. The market size is $6.7 billion, with no signs of slowing down. With the right natural skincare branding and marketing plan, businesses can embrace this niche and thrive.  But how do you jump on the bandwagon? What are consumers looking for?[…]
Skincare tools lined up on white background placed next to each other.

Skincare Industry Trends: 4 Natural Brands Doing It Right (and What to Learn from Them)

If you’re keeping an eye on skincare industry trends, you know that natural is the name of the game.  The natural skincare industry is worth more than $6 trillion annually, and there’s a reason why. Consumers are savvier than ever about the products they’re putting in and on their bodies—and they[…]
Woman applying a natural cosmetic ingredient to the back of her hand with a pea sized amount.

The Top 10 Best Natural Cosmetic Ingredients for Your Skincare Brand

Are you launching a skincare brand and wondering what natural cosmetic ingredients to use? Or wanting to expand an existing skincare brand with natural alternatives?  Clean and natural alternatives are all the rage in the beauty industry—but what ingredients actually work? And what are your customers looking for?  There are plenty[…]
How to start your own makeup line of lipsticks in a variety of shades for different skin types.

How to Start Your Own Makeup Line (Even With No Business Experience)

Have you ever thought about how to start your own makeup line? You have the passion, you have the knowledge—but can you really create a business out of it?  The good news is, the answer is yes! Many makeup brands started with just passion and a dream to share that passion[…]
how to launch your own skincare line

How to Launch Your Own Skincare Line: From Foundation to Marketing

If you’re passionate about skincare, you might have considered launching your own skincare line. After all, you’ve experimented with different brands, developed a feel for what works and doesn’t, and watched many brands gain success! Now is the perfect time to start your own skincare line. The skincare industry is thriving,[…]
3D Printing in the Beauty Industry: 6 Companies Leading the Way (And What We Can Learn from Them)

3D Printing in the Beauty Industry: 6 Companies Leading the Way (And What We Can Learn from Them)

In the past two decades, the development of 3D printers has revolutionized the way we make products.  At first glance, it might not seem like 3D printing could have a big impact on the beauty industry. But in reality, that’s far from true. 3D printing is already changing the industry and[…]
Woman holding a dropper placing liquid into brown containers.

Which Manufacturing Path To Choose for Your Beauty Product: Private Label VS Custom Manufacturing

One of the many choices you face when running a beauty company is what manufacturing method to choose: private label vs custom manufacturing. There are three paths you can take for manufacturing your beauty products—private label, semi-custom formula, and custom formula. Each manufacturing path is right in certain situations, and each has[…]
Launch a Beauty Brand: Multiple nude makeup powders photographed on a table placed opened or close with cap.

Do You Have What It Takes To Launch a Beauty Brand? Here’s How to Find Out.

So you are ready to launch a beauty brand! Launching a beauty brand is exciting, but it’s also a process with a lot of moving parts. It requires in-depth planning, tenacity, and the willingness to pivot when things aren’t working.  Through the process of launching and operating my own beauty brand—42[…]
Top 7 steps to identify the right beauty business for you

Top 7 steps to identify the right beauty business for you

Your passions and purpose, unique skills and talents, values, experiences, and perspectives are all sources to draw from in order to create a unique and profitable niche for your beauty business. However, with so many different components to consider, identifying the proper business steps can get a bit confusing. Here, we[…]
Top-beauty-business-tips-to-set-up-your-dream-team

Top beauty business tips to set up your dream team

One of the key elements to creating a successful beauty business is putting together a team. It’s crucial to understand how to build a team for your business, including who to include in your team and how to hire and manage them. Even if you are starting out as a solopreneur[…]