Your Brand Needs a Mood Board – Here’s How to Create One

Your Brand Needs a Mood Board – Here’s How to Create One

Put simply, a mood board is your brand come to life in a visual medium. It’s the bridge between the intellectual exercise of defining your brand and the process of creating your actual brand identity.  In other words, a mood board is the fun part of making your brand a reality! Remember making collages in […]

Six Steps to Creating a Strong Brand: From the Big Picture to the Small Details

Six Steps to Creating a Strong Brand: From the Big Picture to the Small Details

What comes to mind when you think about branding? Logos, colors, taglines?  Those are all important parts of a brand, but branding is more than just a logo or a tagline. Your brand isn’t just one element. It’s the way customers feel when they think about your company. It’s your reputation. It’s your story.  Branding […]

The Truth About Color and Language: How Our Words Shape the Way We See

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If you ever joined in the great internet debate of the white/gold vs black/blue dress, you might have found yourself in disbelief that anybody could see the picture differently than you. After all, seeing is believing. If we can’t trust our own eyes, what can we trust?  But it turns out that the way we […]

The 7 Step Fool-Proof Process to Naming your Business or Product

The 7 Step Fool-Proof Process to Naming your Business or Product

Finding the perfect name for your business or product can be nerve-wracking. Will other people like it? Is it catchy? Does it sum up its purpose? Your business name is perhaps the most important part of your business name is perhaps the most important part of your brand, so it’s important to take your time […]

7 Qualities Shared by the Best Designed Logos

7 Qualities Shared by the Best Designed Logos

  Creating a truly well designed logo is both an art and a science. It’s an art because it requires creativity and intuition to design a truly unique, beautiful logo. And it’s a science because, while all great logos are different, they all share the following qualities.   Memorability “Good design is making something intelligible […]

3 Logo Redesigns You Can Learn From

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  Do you feel like your logo could use a redesign? If you do, it’s helpful to understand why you want to redesign your logo. Is it because your current logo was designed ten years ago and looks like it? Maybe your business has evolved and you want your new logo to reflect the changes. […]

What You Need to Know About Using Fonts

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  Is Font Important? There are 100,000 types of font and counting. That might sound like a pretty high number, but it makes sense when you think about it. Fonts are used in practically everything we see – stores, signs, websites, license plates, you name it. The importance of fonts goes largely unrecognized, but they […]