Your Brand Needs a Mood Board – Here’s How to Create One
Put simply, a mood board is your brand come to life in a visual medium. It’s the bridge between the intellectual exercise of defining your brand and the process of creating your actual brand identity. In other words, a mood board is the fun part of making your brand a reality! Remember making collages in […]
Six Steps to Creating a Strong Brand: From the Big Picture to the Small Details
What comes to mind when you think about branding? Logos, colors, taglines? Those are all important parts of a brand, but branding is more than just a logo or a tagline. Your brand isn’t just one element. It’s the way customers feel when they think about your company. It’s your reputation. It’s your story. Branding […]
Brand Language for Product Businesses: Write Taglines, Product Names, and Descriptions that Reflect Your Brand
When you’re launching a product business, you have dozens of decisions to make—from packaging to logo design to manufacturing. But creating compelling brand language is just as important as the visual aspects of your brand. Your brand language is the body of words, phrases, and terms that you will use to describe your brand’s products […]
Build Loyalty and Engage Customers: How to Create a Compelling Brand Story for Your Product Business
As you look into marketing for your product business, you’re probably going to hear the term “brand story” tossed around. But what exactly is a brand story? It’s the story that drives a customer to buy a product. Think about the last thing you bought—it might have been a dress, a cup of coffee, or […]
Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business
When you launch a product business, it can be tempting to not choose a definitive niche. You might think you don’t want to limit yourself, opting instead to appeal to as many people as possible. But the truth is that without a specific niche, you are likely to struggle when you’re starting out. Your niche […]
The Truth About Color and Language: How Our Words Shape the Way We See
If you ever joined in the great internet debate of the white/gold vs black/blue dress, you might have found yourself in disbelief that anybody could see the picture differently than you. After all, seeing is believing. If we can’t trust our own eyes, what can we trust? But it turns out that the way we […]
The 7 Step Fool-Proof Process to Naming your Business or Product
Finding the perfect name for your business or product can be nerve-wracking. Will other people like it? Is it catchy? Does it sum up its purpose? Your business name is perhaps the most important part of your business name is perhaps the most important part of your brand, so it’s important to take your time […]
7 Qualities Shared by the Best Designed Logos
Creating a truly well designed logo is both an art and a science. It’s an art because it requires creativity and intuition to design a truly unique, beautiful logo. And it’s a science because, while all great logos are different, they all share the following qualities. Memorability “Good design is making something intelligible […]
3 Logo Redesigns You Can Learn From
Do you feel like your logo could use a redesign? If you do, it’s helpful to understand why you want to redesign your logo. Is it because your current logo was designed ten years ago and looks like it? Maybe your business has evolved and you want your new logo to reflect the changes. […]
What You Need to Know About Using Fonts
Is Font Important? There are 100,000 types of font and counting. That might sound like a pretty high number, but it makes sense when you think about it. Fonts are used in practically everything we see – stores, signs, websites, license plates, you name it. The importance of fonts goes largely unrecognized, but they […]