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Marketing Your Products

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Marketing Your Products
Megaphone on yellow background for Expert PR Tips for Alcohol Brands

EPISODE 37: Expert PR Tips for Alcohol Brands: Amplify Your Brand

Looking for expert PR tips? Today’s guest is Annette Malkin, CEO and founder of Culturewise Collective, a PR agency that helps small-to-mid-size brands build awareness, amplification, and credibility through strategic and authentic messaging. Annette has worked with brands like Tequila Don Julio, Zacapa Rum, Altoids, TAZO Tea and Maxwell House. In[…]
Dissolvable Packaging

EPISODE 36: Innovations in Sustainability—Dissolvable Packaging

What if single-use packaging could just “disappear”? Drain-safe, dissolvable packaging is a new approach to sustainability. Today’s guest is Alex Abbott from SmartSolve, a producer of environmentally-safe papers & adhesives that dissolve in water and leave behind no residue. Alex answers our questions about dissappearing packaging and discusses emerging technologies, including[…]
Sustainable packaging mailer

EPISODE 35: Beyond the Hype—Sustainable Packaging

In today’s episode, Saloni Doshi helps us see beyond the hype to understand what sustainable packaging really means. Saloni is the CEO and self-proclaimed “Chief Sustainability Geek” of EcoEnclose, a packaging manufacturer that offers guidance to brands wanting to become more sustainable without breaking the bank. Saloni describes how EcoEnclose collaborates[…]
Cosmetics Brand FDA MoCRA Compliant

EPISODE 34: Is Your Beauty Brand FDA MoCRA Compliant?

Is your beauty brand FDA MoCRA compliant? In this episode, we speak with Marcha Chaudry, an expert in cosmetic regulations and founder of The Equity Wellness Collaborative (EWC). Marcha explains how cosmetics companies, from startups to established brands, can become compliant with the FDA’s enforcement of the Modernization of Cosmetics Regulation[…]
Natalie interview on best website practices

EPISODE 33: Best Website Practices for New Product Businesses

Join us for a fun twist where Lauren interviews co-host Natalie Saporova, founder of the web design agency Cloud Create. Natalie describes her process for working with new clients and shares best website practices for new product businesses. Other topics up for discussion include SEO, mapping the customer journey, and addressing[…]
perfume on two toned background for the podcast creating a scent podcast

EPISODE 32: Creating a Scent for Your Product with Product Development Expert Emilie Mascarell

How do you create a fragrance or a scent for your product? Get the inside scoop from product development expert Emilie Mascarell, who has helped everyone from startups to established brands like L’Oreal and Estee Lauder develop signature fragrances. In today’s episode, Emilie walks us through the steps of product development[…]
Swair: Conquering Product Launch Hurdles

EPISODE 31: Conquering Product Launch Hurdles with Swair Co-founder Carrie Sporer

Today’s guest is Carrie Sporer, co-founder of haircare brand Swair. With enthusiasm and humor, Carrie shares the lessons she learned while conquering product launch hurdles. As she says, putting out fires is part of being an entrepreneur. Carrie also talks about how traditional PR can help build consumer trust for new[…]
products for kids with-sensitivities

EPISODE 30: Meeting a Need: Formulating Clean Products for Kids with Sensitivities with Lori Kranczer

When Lori Kranczer couldn’t find non-irritating products for her children with skin sensitivities and sensory concerns, she created Raising Junior with a mission of formulating clean products and partnering with nonprofits to support children with special needs. Hear Lori’s story and her advice for entrepreneurs just starting out. Raising Junior’s first[…]
Flavor & Fragrance Trends 2024

EPISODE 29: Flavor & Fragrance Trends for Product Development with Trendincite Founder Amy Marks-McGee

Today’s guest is Amy Marks-McGee, founder of Trendincite, a fragrance and flavor marketing company based in New York. Trendincite offers market research, trend reporting, and sensory excursions to stimulate creativity and inspire new product ideas. Amy gives us a behind-the-scenes peek into how the fragrances and flavors we experience daily in[…]
PR Strategies for Beauty Brands

EPISODE 28: PR Strategies for New Beauty Brands with PR Expert Rich Small

Today’s guest is Rich Small, the Executive Vice President at Hunter, an award-winning marketing and PR firm based in New York. Rich offers expert advice for emerging beauty brands, including taking creative risks to break through the noise, and how to stay current with trends. Get tips on how to reach[…]