How to Sell Your Product to Stores: From Finding the Right Retailer to Pitching Successfully
May 10, 2022
As a new business owner, you might wonder how to sell your product to stores. Partnering with retailers is one of the best ways to increase your sales early on in your business. You’ll get to take advantage of their built-in customer base and get your product in front of new people. But finding retailers […]
Crafting the Perfect PR Pitch: Our Tried and True Tips to Land a Mention for Your Product
February 8, 2022
If you’re looking to gain exposure and expand your brand, you’ve probably wondered if a PR pitch for magazines is a good use of your time. Getting featured in a magazine is one of the best ways to gain exposure and attract new customers for your brand. But if you’ve tried to get featured in […]
The Life Cycle of a Customer: How to Acquire and Convert Leads that Last
November 3, 2021
Businesses today know that standing out as a brand and gaining customer loyalty is more important than ever. Consumers have a never-ending amount of choices right at their fingertips… To make matters worse, according to the 2019 Edelman Trust Barometer Special Report, trust is more important to ever than customers but also harder to earn […]
The Quick Guide to SEO Best Practices for Your Small Business
October 8, 2021
You might already know about the importance of SEO best practices for your small business. SEO, or search engine optimization, is how you improve your search engine ranking so you can increase traffic to your site. But understanding and implementing those best practices is easier said than done! From keywords to meta titles to alt […]
Creating a Product Line that Sells (Even if You’re Just Getting Started)
September 9, 2021
Creating a product line that sells isn’t easy. Every year, thousands of businesses launch, and you’re likely to face competition, no matter what niche you choose. In order for your product line to be profitable, you have to find a way to stand out, even in competitive markets. Fortunately, there are some steps you can […]
Four Common Mistakes Businesses Make on Instagram (And How to Avoid Them)
September 2, 2021
For product businesses, Instagram offers a world of possibilities. There are more than 1.15 billion active users on Instagram, and 90% of those users follow at least one business on the platform. The average conversion rate on Instagram is 1.08%, with an average order value of $65. When you start to do the math, it’s […]
How to Write a Compelling Business Tagline that Your Customers Will Love
August 6, 2021
As a new business owner, you have what seems like a neverending list of things to do. One of the many is your tagline! How do you write a great business tagline that communicates what you do and resonates with your customers? Of course, a great tagline isn’t necessary for every business. If you have […]
7 Tips for Crafting Packaging Copy that Stands Out from the Crowd
August 2, 2021
Your packaging has to do more than just look perfect. It also has to convince people to buy your product. That’s where the copy comes into play. It’s also where many brands get tripped up. How do you say what you want to say in an engaging way? Crafting the perfect copy can be intimidating. […]
Everything You Need to Know About Wholesale for Your Product Business
July 12, 2021
As you establish your product business, you might opt to sell your products wholesale. When you sell wholesale, you sell your products at a lower price to a retailer or a third party, who then sells them directly to their customers. Many product businesses sell directly to their customers, but depending on your circumstances, it […]
How to Design an Impressive Website for Your Product Business: 5 Tips for Success
July 9, 2021
When you’re ready to launch your product business, you’ll need to set up a website. Even if you run a brick-and-mortar business, embracing the e-commerce world will help you expand your reach and make your sales. Your website will serve both as a way for customers to get to know your brand and a way […]