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Marketing Your Products

Blog

Marketing Your Products

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Eliminate Your Competition by Doing This: How to Niche Down and Become a Go-to Business

To niche or not to niche…is that really the question? By now, you’ve probably heard that niches get the riches, but how to niche down is a little bit more complicated.  Niching can help you pinpoint your target audience, save money by advertising only to them, and build up a strong[…]
Skincare tools lined up on white background placed next to each other.

Skincare Industry Trends: 4 Natural Brands Doing It Right (and What to Learn from Them)

If you’re keeping an eye on skincare industry trends, you know that natural is the name of the game.  The natural skincare industry is worth more than $6 trillion annually, and there’s a reason why. Consumers are savvier than ever about the products they’re putting in and on their bodies—and they[…]
Woman working on laptop and iPhone in office with coffee in the background and reading glasses.

How to Know If You Are Creating an Effective Email Marketing Strategy for Your Product Business

Email marketing can help your product business grow, expand its reach, and generate more revenue—but how do you know your email marketing strategy is effective? It all comes down to email marketing metrics!  We don’t just live in a world where email marketing continues to be the strongest marketing channel for your[…]
Web designer designing website, mapping out each page.

10 Questions to Ask When Hiring a Web Designer

There are 10 questions to ask when hiring a web designer that can impact the success of your website.  Whether you’re creating a website for your business for the first time or you’re revamping an existing one, asking the right questions will help you make a hiring decision and ensure that[…]
Business woman researching how to sell her product in stores on laptop in home office.

How to Sell Your Product to Stores: From Finding the Right Retailer to Pitching Successfully

As a new business owner, you might wonder how to sell your product to stores. Partnering with retailers is one of the best ways to increase your sales early on in your business. You’ll get to take advantage of their built-in customer base and get your product in front of new[…]
business woman crafting pr pitch

Crafting the Perfect PR Pitch: Our Tried and True Tips to Land a Mention for Your Product

If you’re looking to gain exposure and expand your brand, you’ve probably wondered if a PR pitch for magazines is a good use of your time.  Getting featured in a magazine is one of the best ways to gain exposure and attract new customers for your brand. But if you’ve tried[…]
Two women entrepreneurs meeting and discussing business for finding a sales representative.

Successful Sales Partnerships: How to Find Sales Reps for Your Product Business (and How to Work With Them)

How to Find a Sales Representative for Your Business Working with sales representative can be a great decision for your product business. When you’re first starting out in business, you might not have the capital to hire a full sales team. But when you work with a sales rep they will sell[…]
The Life Cycle of a Customer: How to Acquire and Convert Leads that Last

The Life Cycle of a Customer: How to Acquire and Convert Leads that Last

Businesses today know that standing out as a brand and gaining customer loyalty is more important than ever. Consumers have a never-ending amount of choices right at their fingertips… To make matters worse, according to the 2019 Edelman Trust Barometer Special Report, trust is more important to ever than customers but[…]
Woman working comfortable at a desk with a laptop, notebooks, iPhone, and other personal accessories.

The Quick Guide to SEO Best Practices for Your Small Business

You might already know about the importance of SEO best practices for your small business. SEO, or search engine optimization, is how you improve your search engine ranking so you can increase traffic to your site.  But understanding and implementing those best practices is easier said than done! From keywords to[…]