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Marketing Your Products

Blog

Marketing Your Products

Woman working on laptop and iPhone in office with coffee in the background and reading glasses.

How to know if you are creating an effective email marketing strategy for your product business

Email marketing can help your product business grow, expand its reach, and generate more revenue—but how do you know your email marketing strategy is effective? It all comes down to email marketing metrics!  We don’t just live in a world where email marketing continues to be the strongest marketing channel for your[…]
Web designer designing website, mapping out each page.

10 Questions to Ask When Hiring a Web Designer

The questions you ask when hiring a web designer can impact the success of your website.  Whether you’re creating a website for your business for the first time or you’re revamping an existing one, asking the right questions will help you make a hiring decision and ensure that your site turns[…]
Business woman researching how to sell her product in stores on laptop in home office.

How to Sell Your Product to Stores: From Finding the Right Retailer to Pitching Successfully

As a new business owner, you might wonder how to sell your product to stores. Partnering with retailers is one of the best ways to increase your sales early on in your business. You’ll get to take advantage of their built-in customer base and get your product in front of new[…]
business woman crafting pr pitch

Crafting the Perfect PR Pitch: Our Tried and True Tips to Land a Mention for Your Product

If you’re looking to gain exposure and expand your brand, you’ve probably wondered if a PR pitch for magazines is a good use of your time.  Getting featured in a magazine is one of the best ways to gain exposure and attract new customers for your brand. But if you’ve tried[…]
The Life Cycle of a Customer: How to Acquire and Convert Leads that Last

The Life Cycle of a Customer: How to Acquire and Convert Leads that Last

Businesses today know that standing out as a brand and gaining customer loyalty is more important than ever. Consumers have a never-ending amount of choices right at their fingertips… To make matters worse, according to the 2019 Edelman Trust Barometer Special Report, trust is more important to ever than customers but[…]
Woman working comfortable at a desk with a laptop, notebooks, iPhone, and other personal accessories.

The Quick Guide to SEO Best Practices for Your Small Business

You might already know about the importance of SEO best practices for your small business. SEO, or search engine optimization, is how you improve your search engine ranking so you can increase traffic to your site.  But understanding and implementing those best practices is easier said than done! From keywords to[…]
Person holding skincare bottles closeup photo.

Creating a Product Line that Sells (Even if You’re Just Getting Started)

Creating a product line that sells isn’t easy. Every year, thousands of businesses launch, and you’re likely to face competition, no matter what niche you choose.  In order for your product line to be profitable, you have to find a way to stand out, even in competitive markets.  Fortunately, there are[…]
42 Dubonnet social media Holiday Campaign images shown on iPhones displayed in slanted rows against grey backdrop.

Four Common Mistakes Businesses Make on Instagram (And How to Avoid Them)

For product businesses, Instagram offers a world of possibilities. There are more than 1.15 billion active users on Instagram, and 90% of those users follow at least one business on the platform.  The average conversion rate on Instagram is 1.08%, with an average order value of $65. When you start to[…]
Business cards held in the air with featured tagline across the card.

How to Write a Compelling Business Tagline that Your Customers Will Love

As a new business owner, you have what seems like a neverending list of things to do. One of the many is your tagline! How do you write a great business tagline that communicates what you do and resonates with your customers?  Of course, a great tagline isn’t necessary for every[…]