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Starting Your Business

Blog

Starting Your Business

Rose gold beverage can sticking out rows of white beverage cans.

How To Secure Funding For Functional Beverage Brands

You walk into a grocery or corner store and notice a blaze of hot pink and orange boxed in by funky graphics in the beverage aisle. It looks like a craft beer display, but it’s not. These are functional beverage brands – mostly non-alcoholic and health beverage brands that are conquering[…]
Woman entrepreneur in deep thought thinking about imposter syndrome.

Imposter Syndrome: Overcoming Self-Doubt In Business

My first job as a graphic designer began with a lot of worries. I had been hired because my employer saw that I had the skills and ability to do the work, but I wasn’t so sure. Some of the skills I had typed on my resume were exaggerated so that[…]
Skincare tools lined up on white background placed next to each other.

Skincare Industry Trends: 4 Natural Brands Doing It Right (and What to Learn from Them)

If you’re keeping an eye on skincare industry trends, you know that natural is the name of the game.  The natural skincare industry is worth more than $6 trillion annually, and there’s a reason why. Consumers are savvier than ever about the products they’re putting in and on their bodies—and they[…]
Woman applying a natural cosmetic ingredient to the back of her hand with a pea sized amount.

The Top 10 Best Natural Cosmetic Ingredients for Your Skincare Brand

Are you launching a skincare brand and wondering what natural cosmetic ingredients to use? Or wanting to expand an existing skincare brand with natural alternatives?  Clean and natural alternatives are all the rage in the beauty industry—but what ingredients actually work? And what are your customers looking for?  There are plenty[…]

10 Tips to Avoid Burnout as an Entrepreneur

Entrepreneurship is a challenging but rewarding path. One difficult part of having a business is knowing how to avoid burnout as an entrepreneur. The demands of running a business, combined with the pressure to succeed, can quickly become overwhelming. It’s easy to get discouraged, especially in this economy where it is[…]
Woman looking at report with surprised face and learning how to overcome decision fatigue.

How to Overcome Decision Fatigue

Decisions are everywhere in life and in business. And sometimes it seems there are just too many decisions to make at once. The feeling of overwhelm we feel with the multitude of decisions we make each day is called “decision fatigue,” and it’s relatable. I encountered decision fatigue last year as[…]
Woman entrepreneur holding money in her hand against white backdrop.

How To Get Funding For a Product

Starting a beauty or wellness product business is an adventure in every sense of the word. It’s exciting to know that a product you create will be sent out into the world. The challenge for many startups is how to get funding for a product. Luckily, you can get the necessary[…]
Money Mindset Tip: Remember WHY you started your business

7 Tips To Improve Your Money Mindset

As entrepreneurs, we all want to see the time and money we spend building our company pay off. But feeling confident in business isn’t always easy. Sometimes it’s your own thoughts or beliefs about making money – your money mindset – that cause the most trouble.  I have been there. Starting[…]
Woman working on laptop and iPhone in office with coffee in the background and reading glasses.

How to know if you are creating an effective email marketing strategy for your product business

Email marketing can help your product business grow, expand its reach, and generate more revenue—but how do you know your email marketing strategy is effective? It all comes down to email marketing metrics!  We don’t just live in a world where email marketing continues to be the strongest marketing channel for your[…]
How much cash do you need to start a business. Woman holding cash.

How Much Cash Do You Need to Start a Business?

Starting a small business takes funding. But how much cash do you need to start a business? Knowing your initial expenses is the best way to assess how much funding it will take to get your idea going. Once you have a list of known costs, you can calculate how much[…]