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Starting Your Business

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Starting Your Business

how to niche down your product:showing 4 perfumes with white labels.

EPISODE 12: How to Niche and Become a Go-to Business

In this episode, co-hosts Lauren and Natalie discuss the importance of niching down for businesses. They explain how narrowing your focus can help pinpoint your target audience, save money on advertising, and build a strong brand following. They offer four different approaches to finding a niche: targeting a specific audience, offering[…]
How to launch your product by building and email list.

How to Launch Your Product: Building an Email List

Once you’ve manufactured your product and worked with a designer to create your branding and packaging, you might be wondering how to launch your product. How do you build buzz and start with strong sales? The short answer: Email Marketing! Building an email list of potential customers gives you the ability[…]
supplements navigating claims

FTC Cracks Down on Deceptive Advertising: Navigating Compliance for Dietary Supplements

A Vital Wake-Up Call: Navigating Advertising Compliance for Dietary Supplements Supplement businesses owners brace yourselves for important news on compliance for dietary supplements! The Federal Trade Commission (FTC) is intensifying its crackdown on deceptive advertising practices, and you need to be prepared. In recent developments, the FTC has issued critical notices[…]
Brand your own pet products: Showing pet supplement with dog

EPISODE 9: Stand Out to Sell Out—Pet Product Branding Tips

The pet care industry in is growing by leaps and bounds! The global market for pet care is expected to grow to $241.1 billion by 2026. If you think you want to brand your own pet products or are expanding your existing brand, you are going to want to check out this podcast[…]
Functional energy drinks including Riot Energy, a low calorie energy drink.

7 Key Steps to Launching Your Functional Energy Drinks Business

In a fast-paced world where energy is a prized commodity, functional energy drinks have emerged as a popular solution for individuals seeking an extra boost. Companies like Red Bull, Monster Energy, and Bang Energy have successfully capitalized on the demand for functional beverages, creating a thriving market. If you’re passionate about[…]
Should I Hire a Web Designer: A woman working with her laptop with her books, calendar, tea, and plants on the desk.

Should I Hire a Web Designer or DIY My Site? Here’s What You Need to Know

When you launch your business you might wonder, “Should I hire a web designer?”  Early in your business journey, you’re probably looking to save money where you can. So…should you hire a web designer or just DIY your site?  The answer depends on your business goals, your expertise, your time, and[…]
money mindset: man contemplates in front of his computer

EPISODE 4: Is Your Money Mindset Hurting Your Business?

Are your thoughts and beliefs about making money – your money mindset – hurting your business? Lauren and Natalie discuss their own struggles and share tips for improving your money mindset. Join our newsletter for helpful resources and downloadable guides to help you with your business journey. LISTEN ON SPOTIFY: Is[…]
Is Your Money Mindset Hurting Your Business? - Hand Holding Money

EPISODE 3: How Much CASH Do You Need to Start a Business?

In this engaging podcast episode, Lauren and Natalie dive deep into the critical question that every aspiring entrepreneur asks: “How much money do you need to start a business?” Together, they break down the financial aspects of business planning, offering practical tips and insights to help you calculate the right amount[…]
Starting a food-based business

6 Proven Steps to Starting a Successful Specialty Food Product Business

Have you always dreamed of turning your love of food into a successful business venture? If you’re thinking of starting a food-based business, you’re not alone. Many entrepreneurs have started successful food-based businesses, from home cooks with secret family recipes to foodies with unique concepts. In fact, the specialty food industry[…]

Don’t Let the Recession Sink Your Ship: Tips for Recession-proofing Your Product Business

As a product business owner, you may be wondering how you can weather the storm during an economic downturn. In this blog post, we’ll explore practical tips and strategies to help you develop a sound business strategy in recession. In a recession, consumers become more price-sensitive, and demand for non-essential products[…]