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Starting Your Business

Blog

Starting Your Business

Woman working on laptop and iPhone in office with coffee in the background and reading glasses.

How to know if you are creating an effective email marketing strategy for your product business

Email marketing can help your product business grow, expand its reach, and generate more revenue—but how do you know your email marketing strategy is effective? It all comes down to email marketing metrics!  We don’t just live in a world where email marketing continues to be the strongest marketing channel for your[…]
How much cash do you need to start a business. Woman holding cash.

How Much Cash Do You Need to Start a Business?

Starting a small business takes funding. But how much cash do you need to start a business? Knowing your initial expenses is the best way to assess how much funding it will take to get your idea going. Once you have a list of known costs, you can calculate how much[…]
Web designer designing website, mapping out each page.

10 Questions to Ask When Hiring a Web Designer

The questions you ask when hiring a web designer can impact the success of your website.  Whether you’re creating a website for your business for the first time or you’re revamping an existing one, asking the right questions will help you make a hiring decision and ensure that your site turns[…]
Business woman researching an online b2b wholesale marketplace on laptop.

Online B2B Wholesale Marketplaces: How to Sell Your Product to Stores by Letting Them Come to You

Online B2B Wholesale Marketplaces: How to Sell Your Product to Stores by Letting Them Come to You Have you ever considered using a B2B wholesale marketplace for your product business? At some point after you launch, you’ll likely start to wonder how to sell your product wholesale (working with a third[…]
Business woman researching how to sell her product in stores on laptop in home office.

How to Sell Your Product to Stores: From Finding the Right Retailer to Pitching Successfully

As a new business owner, you might wonder how to sell your product to stores. Partnering with retailers is one of the best ways to increase your sales early on in your business. You’ll get to take advantage of their built-in customer base and get your product in front of new[…]
Woman opening up a shipment box with a thank you note and item wrapped inside paper.

What Retail Fulfillment Method Should I Choose For My Business? 3 Common Options and Their Pros and Cons

A big part of launching a product business is determining which retail fulfillment method is right for you.  Do you want to fulfill in-house or outsource? Will you go wholesale or dropship? There are several options for retail fulfillment methods for your online business, and they each come with pros and[…]
business woman crafting pr pitch

Crafting the Perfect PR Pitch: Our Tried and True Tips to Land a Mention for Your Product

If you’re looking to gain exposure and expand your brand, you’ve probably wondered if a PR pitch for magazines is a good use of your time.  Getting featured in a magazine is one of the best ways to gain exposure and attract new customers for your brand. But if you’ve tried[…]
Two women entrepreneurs meeting and discussing business for finding a sales representative.

Successful Sales Partnerships: How to Find Sales Reps for Your Product Business (and How to Work With Them)

How to Find a Sales Representative for Your Business Working with sales representative can be a great decision for your product business. When you’re first starting out in business, you might not have the capital to hire a full sales team. But when you work with a sales rep they will sell[…]
The Life Cycle of a Customer: How to Acquire and Convert Leads that Last

The Life Cycle of a Customer: How to Acquire and Convert Leads that Last

Businesses today know that standing out as a brand and gaining customer loyalty is more important than ever. Consumers have a never-ending amount of choices right at their fingertips… To make matters worse, according to the 2019 Edelman Trust Barometer Special Report, trust is more important to ever than customers but[…]