Key Points: Article Summary Market Research Can Make or Break Your Business If you’re launching a new food, beauty, or supplement product, making your product stand out amidst intense competition is likely top of mind. Going up against industry giants and established FMCG (fast-moving consumer goods) and CPG (consumer packaged goods) brands can seem daunting. To effectively launch a FMCG
Discover how to source quality ingredients for your supplement line with today’s guest, Rob Shaw. Rob has worked in the supplement industry since 1996 and started his import/export distribution company, Blue Star Corp, in 2019. Learn what to look for in an ingredient’s Certificate of Analysis and what to ask manufacturers before you agree to work with them. If you
Hey beauty entrepreneurs! Get the inside scoop on consumer-driven skincare trends from industry expert Jeffrey Martin. Make sure your products are aligned with emerging trends and hear Jeffrey’s advice for scaling your business to get into larger retailers like Sephora or Ulta. LISTEN ON SPOTIFY: Consumer-driven Skincare Trends with Jeffrey Martin Or listen on Amazon Music, Apple Podcasts, Pandora, IHeartRadio.
Let’s take a deep dive into nutraceutical and supplement manufacturing with industry expert Lucas Schmidt! In today’s episode, Lucas shares his passion for the science behind new product development, as well as advice for entrepreneurs just starting out in the supplement industry. If you are starting a supplement product, check out our Supplement Label Design guide. LISTEN ON SPOTIFY: Behind
Today’s guest, Brent Baubach, shares tried-and-true techniques for building a successful Shopify store. Learn how to reach 6+ figures per month with your Shopify store by increasing your Average Order Value, reorder rate, and more. Brent is a serial entrepreneur with over 15 years of online marketing experience who has generated OVER $150 million online. He is the Co-Founder and
CCreating a custom gummy line? On today’s episode, we discuss how to start your own gummy line with Iraiz Gomez, the CEO and Co-founder of Vitawest Nutraceuticals. Vitawest Nutraceuticals is a company specializing in nutraceutical manufacturing. Get sweet insights from a gummy expert to get inspired and avoid common pitfalls. Hailing from Los Angeles, California, Iraiz brings valuable experience to the discussion.
Curious how to work with influencers to launch your food, beauty or supplement product? Get expert advice marketing your product from the co-founders of UMAI Marketing! On today’s episode, Alison Smith and Karin Samelson share their thoughts on paid ads, influencers, organic social, and email marketing. Learn how much to budget for marketing in your first year and the number
Most businesses start with WHAT—the products or services they offer. Or they focus on HOW—the way they operate that sets them apart from their competition. But the most successful brands start with WHY. WHY is more compelling—it taps into interest and passion. It speaks to a purpose, cause or belief. It’s the very reason your business exists. Lauren and Natalie
We all recognize that feeling of wanting to plan a weekend trip, scroll social media, or do anything besides work. That’s the urge to procrastinate, and it’s natural. I’ve felt it, and you probably have, too. It’s how we respond to that feeling that keeps our schedules running smoothly or not. This is when I had the idea to brainstorm
You know your brand, you’ve identified the message you want to communicate and the feeling you want your audience to have. Now it’s time to create a memorable brand tagline that encapsulates that message and emotion in a clear, concise way. Crafting a great brand tagline isn’t easy, but it is essential for communicating your brand’s essence and positioning yourself
