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Starting Your Business

Blog

Starting Your Business

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How to Find a Manufacturer for Your Product Business

When you’re running a product business, choosing a manufacturer is a big decision. It’s easy to get caught up in all of the other choices you need to make, from your tagline to your packaging to your website.  But without a reliable manufacturer, the entire system for your business will stall. Choosing the right manufacturer will keep your business flowing

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Creating a Product Line that Sells (Even if You’re Just Getting Started)

Creating a product line that sells isn’t easy. Every year, thousands of businesses launch, and you’re likely to face competition, no matter what niche you choose.  In order for your product line to be profitable, you have to find a way to stand out, even in competitive markets.  Fortunately, there are some steps you can take to make sure that

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Four Common Mistakes Businesses Make on Instagram (And How to Avoid Them)

For product businesses, Instagram offers a world of possibilities. There are more than 1.15 billion active users on Instagram, and 90% of those users follow at least one business on the platform.  The average conversion rate on Instagram is 1.08%, with an average order value of $65. When you start to do the math, it’s clear that Instagram is a

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Successful Business Owners Have These Things in Common

So you want to launch a business? You’ve come up with an idea, and you’re ready to get started! But do you have what it takes to start a successful business?  Despite what you may think, business success isn’t just about having experience, investors, or money. Of course those are helpful, but they aren’t everything! There are plenty of other

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How to Write a Compelling Business Tagline that Your Customers Will Love

As a new business owner, you have what seems like a neverending list of things to do. One of the many is your tagline! How do you write a great business tagline that communicates what you do and resonates with your customers?  Of course, a great tagline isn’t necessary for every business. If you have a clear enough business name,

7 Tips for Crafting Packaging Copy that Stands Out from the Crowd

7 Tips for Crafting Packaging Copy that Stands Out from the Crowd

Your packaging has to do more than just look perfect. It also has to convince people to buy your product. That’s where the copy comes into play. It’s also where many brands get tripped up.  How do you say what you want to say in an engaging way? Crafting the perfect copy can be intimidating.  Here are 7 tips for

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Everything You Need to Know About Wholesale for Your Product Business

As you establish your product business, you might think about selling your products wholesale and wonder how to sell wholesale as a small business. When you sell wholesale, you sell your products at a lower price to a retailer or a third party, who then sells them directly to their customers. Many product businesses sell directly to their customers, but

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How to Design an Impressive Website for Your Product Business: 5 Tips for Success

When you’re ready to launch your product business, you’ll need to set up a website. Even if you run a brick-and-mortar business, embracing the e-commerce world will help you expand your reach and make more sales. Your website will serve both as a way for customers to get to know your brand and a way for customers to order your

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Use This Tool to Find the Right Customer for Your Product Business

How you think launching a product is going to go: That’s the idea that many product business owners have in their heads. But in reality, that method misses the mark.  If you’re not focused first on your customer’s needs, you’re playing a risky game. You need to make sure that your product is filling a need for customers. You need