Competitor research is crucial to the success of your brand. Not only will it help you understand your competitors’ strengths and weaknesses, but position your business in a way that is equal parts competitive as it is intelligent. This way, you can ensure that your business is continuously innovating and staying ahead of the curve. Types of Competitors The first
Is my website ADA compliant? The portion of the United States population with some type of disability is expected to double by 2060, reaching close to 98 million individuals. 20% of disabled individuals are projected to be either hard of hearing or seeing. As our society delves deeper into the digital age, it’s important to account for individuals with disabilities
If you have a really great food or beverage product, you may be tempted to shout it from the rooftops. Or at least display its greatness on the front of the packaging. And while package claims can be helpful for both companies and consumers, they must be done right. This guide breaks down what you need to know and includes
Are you familiar with the label compliance requirements for your industry? Do you know if your food, beverage, cosmetic, or dietary supplement label is FDA compliant? The Food & Drug Administration (FDA) has different label compliance guidelines for food, dietary supplements, and cosmetics. The requirements set by the FDA exist to protect consumers from confusing or misleading labels or websites.
What You Need to Know About Protecting Your Brand from Counterfeiting Counterfeiting has become a widespread issue for brands, particularly luxury brands, as it results in billions of dollars in lost revenue ever year. And with the skyrocketing popularity of social media in recent years, this problem has only continued to worsen as counterfeiters find new ways to avoid detection
Every new business has a steep learning curve, but it can be especially difficult to start a food or beauty company. In the past, food businesses have either used their small home kitchens to start out, or been faced with the difficult task of attracting investors so that they can afford their own commercial kitchens. Beauty companies have worked in
Did you know that the nutrition labels in the U.S. haven’t changed for 20 years? In the past 2 decades, scientists and researchers have made a lot of discoveries about how different ingredients affect our health, and the FDA is finally requiring package labels to reflect that research. Nutrition label changes What’s staying the sameThe FDA isn’t changing the overall
You’ve created an amazing, one-of-a-kind food or beauty product, and you want to make sure that no one else can take your ideas to profit from them or compete with you. You know there are a variety of ways to protect yourself, but you’re not sure which you need. Maybe a copyright or a trademark? Possibly a patent? Which do
Businesses rely on people in all capacities, whether they are customers or staff. It is no surprise, therefore, that a strategy involving the human element would be successful. A partnership could bring your brand increased exposure and benefit both businesses, as long as they are complementary, not competitive. Complement an established brand There is a saying in human resources that
If you ever want to hide the truth, announce to the world what you want them to believe. Certain brands think that by making claims about their products, they can will their declarations into validity. Gone are the days of blindly accepting claims and considering associations as good as true. Coke may not be the drink of the summer, but
