Blog

Starting Your Business

Blog

Starting Your Business

Should I Hire a Web Designer: A woman working with her laptop with her books, calendar, tea, and plants on the desk.

Should I Hire a Web Designer or DIY My Site? Here’s What You Need to Know

When you launch your business you might wonder, “Should I hire a web designer?”  Early in your business journey, you’re probably looking to save money where you can. So…should you hire a web designer or just DIY your site?  The answer depends on your business goals, your expertise, your time, and your budget!  Read on to discover how to make

money mindset: man contemplates in front of his computer

EPISODE 4: Is Your Money Mindset Hurting Your Business?

Are your thoughts and beliefs about making money – your money mindset – hurting your business? Lauren and Natalie discuss their own struggles and share tips for improving your money mindset. Join our newsletter for helpful resources and downloadable guides to help you with your business journey. LISTEN ON SPOTIFY: Is Your Money Mindset Hurting Your Business? Or listen on

Is Your Money Mindset Hurting Your Business? - Hand Holding Money

EPISODE 3: How Much CASH Do You Need to Start a Business?

In this engaging podcast episode, Lauren and Natalie dive deep into the critical question that every aspiring entrepreneur asks: “How much money do you need to start a business?” Together, they break down the financial aspects of business planning, offering practical tips and insights to help you calculate the right amount of capital needed to turn your business dreams into

Starting a food-based business

6 Proven Steps to Starting a Successful Specialty Food Product Business

Have you always dreamed of turning your love of food into a successful business venture? If you’re thinking of starting a food-based business, you’re not alone. Many entrepreneurs have started successful food-based businesses, from home cooks with secret family recipes to foodies with unique concepts. In fact, the specialty food industry is growing rapidly, with an estimated value of $158.4

Don’t Let the Recession Sink Your Ship: Tips for Recession-proofing Your Product Business

As a product business owner, you may be wondering how you can weather the storm during an economic downturn. In this blog post, we’ll explore practical tips and strategies to help you develop a sound business strategy in recession. In a recession, consumers become more price-sensitive, and demand for non-essential products typically declines. As a result, product businesses may struggle

Woman sitting in front of blank background researching with laptop on lap.

Eliminate Your Competition by Doing This: How to Niche Down and Become a Go-to Business

To niche or not to niche…is that really the question? By now, you’ve probably heard that niches get the riches, but how to niche down is a little bit more complicated.  Niching can help you pinpoint your target audience, save money by advertising only to them, and build up a strong and loyal brand following.  Choosing a niche doesn’t have

Rose gold beverage can sticking out rows of white beverage cans.

Beverage Startup Funding: How Functional Beverage Brands Can Raise Capital

You walk into a grocery or corner store and notice a blaze of hot pink and orange boxed in by funky graphics in the beverage aisle. It looks like a craft beer display, but it’s not. These are functional beverage brands – mostly non-alcoholic and health beverage brands that are conquering the drink world one sip at a time. These

Woman entrepreneur in deep thought thinking about imposter syndrome.

Imposter Syndrome: Overcoming Self-Doubt in Business

My first job as a graphic designer began with a lot of worries. I had been hired because my employer saw that I had the skills and ability to do the work, but I wasn’t so sure. Some of the skills I had typed on my resume were exaggerated so that I could get an interview (much less hired) in

decision fatigue

EPISODE 1: How to Overcome Decision Fatigue

In this podcast episode, Lauren and Natalie discuss decision fatigue and its impact on both personal and professional life. Decision fatigue refers to the diminishing ability to make effective decisions after being faced with numerous choices throughout the day. They discuss decision fatigue and its impact on daily choices. In the episode they offer practical strategies for better decision-making and

Skincare tools lined up on white background placed next to each other.

Skincare Industry Trends: 4 Natural Brands Doing It Right (and What to Learn from Them)

If you’re keeping an eye on skincare industry trends, you know that natural is the name of the game.  The natural skincare industry is worth more than $6 trillion annually, and there’s a reason why. Consumers are savvier than ever about the products they’re putting in and on their bodies—and they are ready to support brands who use are ditching