Let's talk
image_2022-10-24_221516923
brands people crave
Let's talk

Blog

Food & Beverage

Blog

Food & Beverage

Functional beverage brands showcased lying on white background in different angles.

Functional Beverage Brands Making a Splash in Today’s US Market

A functional beverage is about more than what’s inside a bottle or can. It is also about the packaging. Think of each drink as a multi-sensory experience that starts with eye-catching design and culminates with texture and taste. Top functional beverage brands get that experience right every time. Figuring out how[…]
Starting a food-based business

6 Proven Steps to Starting a Successful Specialty Food Product Business

Have you always dreamed of turning your love of food into a successful business venture? If you’re thinking of starting a food-based business, you’re not alone. Many entrepreneurs have started successful food-based businesses, from home cooks with secret family recipes to foodies with unique concepts. In fact, the specialty food industry[…]
Woman holding out nonalcoholic mocktail in the palm of her hand.

Functional Beverages = Hot New Trend

Social trends in the US are changing – and so is what many Americans drink when out with friends, or even at home. Younger generations are opting for alternative drinks called functional beverages that give them something fun and flavorful to sip without alcohol or the high sugar content found in[…]
Juicera juice brand product photography "clinking" juices in the air.

How to Start Your Own Juice Business: From Concept to Creation

If you have a passion for making your own juice, you might be thinking about how to start your own juice business!  Many successful juice businesses started small, with just a passion for health and a drive to be an entrepreneur.  But starting a juice business that actually lasts and thrives[…]
Grocery bag filled with yummy green veggies and vegan tzatziki product.

How to Price a Food or Beverage Product?

Determining how to price a food product can seem overwhelming. From profit margins to manufacturing costs to everything in between, you have a lot of factors to consider.  Price too high and your product might not sell, but price too low and you can’t make any money off of your business. […]
De Mint's creative chocolate packaging design featuring different dark chocolate flavors.

Creative Endeavors in Our Agency: A Conceptual Collaboration for a Unique Chocolate Packaging Design

Creative Collaboration to Chocolate Packaging Design As the founder of a design agency, I’m always on the lookout for talented artists for inspiration, motivation, and collaboration. So, when an old acquaintance of mine, Courtney McClain of Lyric Papers started creating illustrations that inspired me, I knew I wanted to work on a[…]
Food packaging companies located in florida selling juice.

Farmer’s Markets: The Perfect Place to Sell Your Juice or Homemade Cookies in Miami

As one of the food packaging design companies in Florida, we’ve seen a lot of businesses launch from the ground up, including many new juice and homemade cookie businesses. If you’re launching a similar business, you might be wondering where the best place to sell them is!  You’ve decided to dive[…]

Client Spotlight: Juicera, A Startup Juice Company’s Journey to Success

Lori Robinson never dreamed of owning a juice company. Her passion, from the time she was a small child, was advertising. But a chance connection with a juice aficionado (and founder of a local juice startup) paved the way for a beautiful partnership.   The two forged Juicera—a cold-pressed juice company that[…]
The-Worst-Rebrand-in-History

The Worst Rebrand in History: How to Avoid Tropicana’s Famous Failure

Rebranding can be a strong marketing tool. It gives brands a chance to reinvent themselves, pivot to a new direction, and find new ways to stand out from the crowd. But not all rebrands are successful. History has seen many major companies attempt major rebrands only to fail. Possibly the worst[…]
Monk_fruit_sweetner_package_design_chocolate

Monk Fruit: The Sweetener on Everyone’s Lips

Come what may in 2020, there is one thing for certain – consumers want healthier bodies and a healthier planet and are looking for nature-based solutions. We’ve long known the negative impacts of a high sugar diet – obesity, diabetes, high risk of heart disease – and yet our natural sweet[…]