How to Start Your Own Specialty Food Product Line

How to Start Your Own Specialty Food Product Line

Have you thought about starting your own specialty food product line but aren’t sure where to start?  Maybe you’ve perfected grandma’s recipe and everyone tells you that you should sell it. Or you’re on gluten-free diet and tired of eating flavorless bread that falls apart.  Starting a specialty food brand can be the perfect combination […]

The Paleo Vegan Diet: How Peganism is Shaping the Future of the Food Industry

Paleo vegan diet consisting of a delicious salmon meal, topped with greens, unions, and pomegranates.

There’s a new diet on the block—the pegan diet, or paleo vegan diet. For business owners in the food industry, keeping up to date on the latest food trends is crucial.  From plant-based diets to microbiome diets, trends are changing, adapting, and growing. Especially in a post-pandemic world, people are more focused than ever on […]

Sobriety and Sober Curiosity: Why Beverage Brands Need to Embrace the Trend of Non-Alcoholic Drinks

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Alcohol, step aside—there’s a new trend in town: mocktails and non-alcoholic adult drinks.  After the pandemic started, alcohol sales skyrocketed. Sales of alcohol outside of restaurants and bars rose by 24%. That wasn’t necessarily surprising—people were staying at home more, avoiding bars, and increasing their grocery budgets in general. Combined with an increase in struggles […]

Client Spotlight: A Startup Juice Company’s Journey to Success

Lori Robinson never dreamed of owning a juice company. Her passion, from the time she was a small child, was advertising. But a chance connection with a juice aficionado (and founder of a local juice startup) paved the way for a beautiful partnership.   The two forged Juicera—a cold-pressed juice company that has been dedicated to […]

The Worst Rebrand in History: How to Avoid Tropicana’s Famous Failure

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Rebranding can be a strong marketing tool. It gives brands a chance to reinvent themselves, pivot to a new direction, and find new ways to stand out from the crowd. But not all rebrands are successful. History has seen many major companies attempt major rebrands only to fail. Possibly the worst of these was the […]