How to Start Your Own Juice Business: From Concept to Creation
July 4, 2022
If you have a passion for making your own juice, you might be thinking about how to start your own juice business! Many successful juice businesses started small, with just a passion for health and a drive to be an entrepreneur. But starting a juice business that actually lasts and thrives isn’t as easy as […]
How to price a food or beverage product?
June 6, 2022
Determining how to price a food product can seem overwhelming. From profit margins to manufacturing costs to everything in between, you have a lot of factors to consider. Price too high and your product might not sell, but price too low and you can’t make any money off of your business. Fortunately, there are steps […]
Creative Endeavors in Our Agency: A Conceptual Collaboration for a Unique Chocolate Packaging Design
November 5, 2021
Creative Collaboration to Chocolate Packaging Design As the founder of a design agency, I’m always on the lookout for talented artists for inspiration, motivation, and collaboration. So, when an old acquaintance of mine, Courtney McClain of McClain Grayson Co. started creating illustrations that inspired me, I knew I wanted to work on a project together. I reached […]
Farmer’s Markets: The Perfect Place to Sell Your Juice or Homemade Cookies in Miami
October 28, 2021
As one of the food packaging design companies in Florida, we’ve seen a lot of businesses launch from the ground up, including many new juice and homemade cookie businesses. If you’re launching a similar business, you might be wondering where the best place to sell them is! You’ve decided to dive in and start selling […]
Client Spotlight: A Startup Juice Company’s Journey to Success
July 27, 2021
Lori Robinson never dreamed of owning a juice company. Her passion, from the time she was a small child, was advertising. But a chance connection with a juice aficionado (and founder of a local juice startup) paved the way for a beautiful partnership. The two forged Juicera—a cold-pressed juice company that has been dedicated to […]
The Worst Rebrand in History: How to Avoid Tropicana’s Famous Failure
September 7, 2020
Rebranding can be a strong marketing tool. It gives brands a chance to reinvent themselves, pivot to a new direction, and find new ways to stand out from the crowd. But not all rebrands are successful. History has seen many major companies attempt major rebrands only to fail. Possibly the worst of these was the […]
Monk Fruit: The Sweetener on Everyone’s Lips
March 3, 2020
Come what may in 2020, there is one thing for certain – consumers want healthier bodies and a healthier planet and are looking for nature-based solutions. We’ve long known the negative impacts of a high sugar diet – obesity, diabetes, high risk of heart disease – and yet our natural sweet tooth has ancient evolutionary […]
Repurposing Food Waste into Profitable Products
February 5, 2019
“One man’s trash is another man’s treasure.” As old as that saying is, it still rings true. Believe it or not repurposing food waste into profitable products is gathering momentum in the Food & Beverage industry. Thanks to some sustainable foodies, food waste from one business is now a product for another. The […]
2019 Trends: Food & Beverage, Packaging Industries
January 15, 2019
With the start of a new year comes new trends. And with the coming of 2019, Food & Beverage trends are all about the unexpected, while Packaging Trends trends are all about minimizing and creating experiences. TOP FOOD & BEVERAGE TRENDS OF 2019: 1. Going Global This year in the Food & Beverage […]
Consuming plastics: you are what you eat?
November 12, 2018
Eating Plastic Plastic consumption is an all time high. The New York Times just released an article that a new study shows microplastics are in our gut. Because there is so much of it in the ocean, we cannot avoid it. Tiny particles of plastic are consumed by fish and other sea creatures. When […]