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Food & Beverage

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Food & Beverage
Juicera PerfectO pop art energy drink label design in bright yellow shown with oranges and glass of juice.

Guide to Design Your Own Energy Drink

Looking to design your own energy drink? If you are launching a new energy drink, this guide has you covered. Creating your own energy drink allows for a truly personalized creation, from custom flavors and colors to unique label designs tailored to your vision. We’ll take you step-by-step through selecting flavors,[…]

How to Thoughtfully Transition to More Sustainable Food Packaging

Key Points  Article Summary Food packaging has a massive environmental impact, producing tons of waste, harming wildlife, and generating single-use plastics that fill landfills and oceans. Consumers are ready for change. They want sustainable food packaging—but how can businesses meet these demands while maintaining profit, branding, and usability?  Steps toward sustainable[…]
WOW Packaging: Expressed Juice flask shaped bottles with one yellow colored juice next to a stack of bottles of different colors and flavors.

How to Create Premium Packaging Design for Your Food Product

Packaging design isn’t just about holding your product—it’s your brand’s first impression and a chance to tell your story to potential consumers. Premium packaging design takes that first impression to the next level, blending form and function to communicate quality, luxury, and value. Importantly, premium packaging can also be affordable, allowing[…]
Two award-winning juice bottle package design samples created for an exotic juice company called Farafina, The final design for a box of ketogenic meal bars with black and bright red contrasting geometric shapes, Rebrand design of a can of a ketogenic iced coffee drink a screw top bottle of a ketogenic coffee shot, Two squeeze bottles of miso designed with aesthetically pleasing bright colors and easy-pour functionality
Creating Food Packaging Designs that Sell: Everything You Need to Know Author Lauren Casgren-Tindall has been creating powerful, innovative designs over the past 15 years. She launched the company Crème de Mint branding agency to specialize in her passion of designing innovative food packaging.  January 26, 2024 Key Points Article Summary[…]
Functional beverage brands showcased lying on white background in different angles.

Functional Beverage Brands Making a Splash in Today’s US Market

A functional beverage is about more than what’s inside a bottle or can. It is also about the packaging. Think of each drink as a multi-sensory experience that starts with eye-catching design and culminates with texture and taste. Top functional beverage brands get that experience right every time. Figuring out how[…]
Starting a food-based business

6 Proven Steps to Starting a Successful Specialty Food Product Business

Have you always dreamed of turning your love of food into a successful business venture? If you’re thinking of starting a food-based business, you’re not alone. Many entrepreneurs have started successful food-based businesses, from home cooks with secret family recipes to foodies with unique concepts. In fact, the specialty food industry[…]
Woman holding out nonalcoholic mocktail in the palm of her hand.

Functional Beverages = Hot New Trend

Social trends in the US are changing – and so is what many Americans drink when out with friends, or even at home. Younger generations are opting for alternative drinks called functional beverages that give them something fun and flavorful to sip without alcohol or the high sugar content found in[…]
The-Worst-Rebrand-in-History

The Worst Rebrand in History: How to Avoid Tropicana’s Famous Failure

Updated on September 30, 2024 Rebranding can be a strong marketing tool. It gives brands a chance to reinvent themselves, pivot to a new direction, and find new ways to stand out from the crowd. But not all rebrands are successful. History has seen many major companies attempt major rebrands only[…]
Juicera juice brand product photography "clinking" juices in the air.

How to Start A Juice Business: From Concept to Creation

If you have a passion for making your own juice, you might be thinking about how to start your own juice business!  Starting a juice business is an exciting venture, offering creative opportunities and the potential for high profit margins for those passionate about healthy beverages. You might be wondering, ‘how[…]
Grocery bag filled with yummy green veggies and vegan tzatziki product.

How to Price a Food or Beverage Product?

Determining how to price a food product can seem overwhelming. From profit margins to manufacturing costs to everything in between, you have a lot of factors to consider.  Price too high and your product might not sell, but price too low and you can’t make any money off of your business. […]