How to Start Your Own Specialty Food Product Line
Have you thought about starting your own specialty food product line but aren’t sure where to start? Maybe you’ve perfected grandma’s recipe and everyone tells you that you should sell it. Or you’re on gluten-free diet and tired of eating flavorless bread that falls apart. Starting a specialty food brand can be the perfect combination […]
The Paleo Vegan Diet: How Peganism is Shaping the Future of the Food Industry
There’s a new diet on the block—the pegan diet, or paleo vegan diet. For business owners in the food industry, keeping up to date on the latest food trends is crucial. From plant-based diets to microbiome diets, trends are changing, adapting, and growing. Especially in a post-pandemic world, people are more focused than ever on […]
Plant-Based Meat Alternatives: How Food and Beverage Entrepreneurs Can Take Advantage of the Rising Trend
There’s no doubt about it—plant-based meat alternatives are on the rise! That rise means new opportunities for businesses in the food and beverage industry. In the recent past, creating a plant-based version of meat that looked, smelled, and tasted like meat was an unheard of idea. Those looking to cut back on meat only had […]
The Future of Sustainable Meat Alternatives: From Plant-based to Cruelty-Free to Cultured Meat
Is the demand for sustainable meat alternatives changing the landscape of food as we know it? It’s impossible to deny the popularity of meat. Only 2% of Americans choose to follow a vegetarian diet (and for vegans, the number is even lower.) In fact, in 2018, the average American ate more than 220 pounds of […]
Microbiome Diets: The Latest Startup Craze (and The Opportunity for Food and Beverage Business Owners)
There’s a new diet craze taking the wellness industry by storm—microbiome diets! For decades, people have searched for diets that could help them lose weight and feel good. Over the years, many fad diets have come and gone, from low-calorie to low-carb to intermittent fasting and everything in between. But microbiome diets take a different […]
Creative Endeavors in Our Agency: A Conceptual Collaboration for a Unique Chocolate Packaging Design
Creative Collaboration to Chocolate Packaging Design As the founder of a design agency, I’m always on the lookout for talented artists for inspiration, motivation, and collaboration. So, when an old acquaintance of mine, Courtney McClain of McClain Grayson Co. started creating illustrations that inspired me, I knew I wanted to work on a project together. I reached […]
Farmer’s Markets: The Perfect Place to Sell Your Juice or Homemade Cookies in Miami
As one of the food packaging design companies in Florida, we’ve seen a lot of businesses launch from the ground up, including many new juice and homemade cookie businesses. If you’re launching a similar business, you might be wondering where the best place to sell them is! You’ve decided to dive in and start selling […]
Sobriety and Sober Curiosity: Why Beverage Brands Need to Embrace the Trend of Non-Alcoholic Drinks
Alcohol, step aside—there’s a new trend in town: mocktails and non-alcoholic adult drinks. After the pandemic started, alcohol sales skyrocketed. Sales of alcohol outside of restaurants and bars rose by 24%. That wasn’t necessarily surprising—people were staying at home more, avoiding bars, and increasing their grocery budgets in general. Combined with an increase in struggles […]
Client Spotlight: A Startup Juice Company’s Journey to Success
Lori Robinson never dreamed of owning a juice company. Her passion, from the time she was a small child, was advertising. But a chance connection with a juice aficionado (and founder of a local juice startup) paved the way for a beautiful partnership. The two forged Juicera—a cold-pressed juice company that has been dedicated to […]
The Worst Rebrand in History: How to Avoid Tropicana’s Famous Failure
Rebranding can be a strong marketing tool. It gives brands a chance to reinvent themselves, pivot to a new direction, and find new ways to stand out from the crowd. But not all rebrands are successful. History has seen many major companies attempt major rebrands only to fail. Possibly the worst of these was the […]