Determining how to price a food product can seem overwhelming. From profit margins to manufacturing costs to everything in between, you have a lot of factors to consider. Price too high and your product might not sell, but price too low and you can’t make any money off of your business. Fortunately, there are steps you can take to ensure
Creative Collaboration to Chocolate Packaging Design As the founder of a CPG packaging design agency, I’m always on the lookout for talented artists for inspiration, motivation, and collaboration. So, when an old acquaintance of mine, Courtney McClain of Lyric Papers started creating illustrations that inspired me, I knew I wanted to work on a project together. I reached out and we began
As a distinctive food packaging design agency in Florida, we’ve seen a lot of businesses launch from the ground up, including many new juice and homemade cookie businesses. If you’re launching a similar business, you might be wondering where the best place to sell them is! You’ve decided to dive in and start selling grandma’s cookie recipe with your twist on
Lori Robinson never dreamed of owning a juice company. Her passion, from the time she was a small child, was advertising. But a chance connection with a juice aficionado (and founder of a local juice startup) paved the way for a beautiful partnership. The two forged Juicera—a cold-pressed juice company that has been dedicated to bringing quality, delicious juice to
Come what may in 2020, there is one thing for certain – consumers want healthier bodies and a healthier planet and are looking for nature-based solutions. We’ve long known the negative impacts of a high sugar diet – obesity, diabetes, high risk of heart disease – and yet our natural sweet tooth has ancient evolutionary roots, with mankind craving sugar
“One man’s trash is another man’s treasure.” As old as that saying is, it still rings true. Believe it or not repurposing food waste into profitable products is gathering momentum in the Food & Beverage industry. Thanks to some sustainable foodies, food waste from one business is now a product for another. The Juice Craze You probably have noticed one
With the start of a new year comes new trends. And with the coming of 2019, Food & Beverage trends are all about the unexpected, while Packaging Trends trends are all about minimizing and creating experiences. TOP FOOD & BEVERAGE TRENDS OF 2019: 1. Going Global This year in the Food & Beverage industry, the search for inspiration is going
Eating Plastic Plastic consumption is an all time high. The New York Times just released an article that a new study shows microplastics are in our gut. Because there is so much of it in the ocean, we cannot avoid it. Tiny particles of plastic are consumed by fish and other sea creatures. When those animals are consumed by people,
GMOs is a hot topic. And if you own a food product or beverage, you’ll want to pay attention to these new proposals, because they could effect you and your product business. In recent years, savvy health-conscious consumers have been asking what is in their food and putting pressure on the government to take action to create GMO regulations and
If we earned a penny for every person who has been a victim of poor packaging while on-the-go, we’d be millionaires by now. Whether it be a mustard stain on our shirt, a hot coffee spilled in our lap, or a fender bender while driving and eating our Whole Foods sushi, we’ve all been there. Eating on-the-go is messy, but
