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Packaging Design

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Packaging Design
WOW Packaging: Expressed Juice flask shaped bottles with one yellow colored juice next to a stack of bottles of different colors and flavors.

How to Create Premium Packaging Design for Your Food Product

Key Points What is Premium Packaging Design? “Premium packaging design” is more than a buzzword—it means packaging that conveys superior quality to consumers, telling them that the contents are created with craftsmanship, thought, and value.  The purpose of premium packaging isn’t just to hold a food product, or even just to[…]
How to design makeup packaging by following a step by step guide.

How to Design Makeup Packaging: Everything You Need to Know for Your Beauty Brand

Launching a cosmetics brand comes with many decisions—but one of the most important is how to design makeup packaging.  The packaging does far more for makeup products than just holding them—it serves as a mini-billboard for your product, encourages customers to buy from you, communicates your brand story, and establishes your[…]
WOW Packaging: Expressed Juice flask shaped bottles with one yellow colored juice next to a stack of bottles of different colors and flavors.

EPISODE 8: Sell Like Hotcakes—WOW Packaging

Do you want your product to sell like hotcakes? WOW packaging is key. Lauren and Natalie discuss the importance of packaging and how the unboxing experience impacts people’s feelings about your brand. They also dive into design trends like Minimalism vs Maximalism and the one thing that all good designs must[…]
13 bloggers share the importance of packaging design showing 42 Dubonnet makeup

How Packaging Design Drives Consumer Choices – Insights from 13 Bloggers

Packaging design plays a crucial role in marketing. When I’m at a store trying to decide what to buy I can’t always test the product before buying it so often I have to rely on the impressions that I get from the product packaging. I notice first the look and feel[…]
Child resistant packaging including CBD gummies.

Child Resistant Packaging 101: How to Make Sure Your Product Business Complies With Protocols and Safety Requirements

If you’re launching a product business, you might be wondering whether you need child resistant packaging.  There are a lot of important questions to ask before you manufacture a product with child resistant packaging—What are the rules and regulations? How do you test your packages to make sure they comply? What[…]
Woman researching on laptop how to find and choose a packaging design agency in kitchen.

10 Questions to Ask When Choosing a Packaging Design Agency

Choosing the right packaging design agency for your business can be tricky. You want to find an experienced agency who fits your style, understands your needs, and knows how to execute your vision.  There are plenty of packaging design agencies to choose from—so how do you ensure you find the right[…]
Woman feeding her dog an all natural treat at the park.

From Kibble to Gourmet: Things You Should Know Before You Design Your Next Pet Care Product

Things You Should Know Before You Design Your Next Pet Care Product Pet care products are on the rise. It has grown from $245 billion in 2021 to $261 billion in 2022. And there are a few things you should know before create your next pet product design. The pet food industry[…]
Woman pouring nonalcoholic beverage in glass cup to make a mocktail.

Mocktail Packaging: What’s the Best Option for Your Brand?

Mocktails are making a splash in the beverage scene in the US and beyond. These non-alcoholic drinks aren’t your mother’s Shirley Temple. They are a blend of herbs, spices, fruit, and more, designed to be a bar menu chic yet sober-friendly addition to the $48.4 billion US functional beverage market. And[…]
Plastic free packaging featuring multiple cosmetic products on bathroom counter.

Plastic Free Packaging: A New Frontier in Design

Great package design is about more than getting a product from point A to point B. Companies and their customers want eye-catching, sustainable design that will up the ante on style without leaving the environment in a lurch. The trend is organic – cellulose, seaweed, mushroom, recycled paper. And that has[…]
Food Packaging Trends: Heinz logo overlay on a closeup of tomatoes.

Food Packaging Trends to Embrace: How Heinz’ New Paper Bottle Is Making Eco-Friendly Waves

It’s obvious that food packaging trends have been continuously changing. From minimalist food packaging to sustainable product-driven packaging, companies are adhering to developing marketing trends and evolving customer demands. Who isn’t familiar with Heinz’s iconic ketchup bottle? Young or old, you’ve seen the iconic glass bottle in various restaurants and resting[…]