Why is packaging design important? How do you create compelling packaging design? What makes a packaging design good anyway? If you’re launching a product business, you’ve probably asked yourself one of those questions. You know you need quality packaging, but what makes a good design? And is it worth the money? The right packaging design can be the difference between
Navigating retail packaging for a small business can be tricky. How do you know your packaging looks professional? Will retailers and wholesalers respond to your designs? Does your packaging show that your product can sell successfully? Your packaging can make the difference between securing retailers or being passed over for other options. Retailers and wholesalers need to see that your
Updated on September 30, 2024 Have you ever wondered if starting your own liquor brand is possible? The spirits industry is thriving, growing in revenue year after year. From liquor to ready-to-drink cocktails, millennials and Gen X prefer spirits over beer and wine. There’s plenty of money to be made in the industry. Why shouldn’t you jump in and take advantage
There are several reasons why you might be considering rebranding your packaging. As much as we might like to think that our initial packaging will last forever, the truth is that design needs change over time. Changes in consumer behavior and trends, an evolution in your brand, or a decrease in sales might leave you needing new CPG packaging design.
In the product business, looks matter, big time. Your product is sitting on the shelf next to dozens of other similar products. If it doesn’t stand out, it’s not going to sell. The packaging is the thing that will stop consumers, catch their eye, and ultimately make them decide whether to put a product back on the shelf or buy
Packaging is an important element for any product business. It’s the first thing many customers will see, it establishes the kind of company you want to be, and it’s an effective way to market your product. But as society changes, so do consumer expectations, and packaging has to adapt to meet their desires. Over time, packaging trends have shifted with
Creating a design and package for your food and beauty product is a complex process, full of choices. Even after you come up with the perfect design and packaging, you have one final, crucial decision to make—what printing process to use? Printing processes range in price and technique, and it can be overwhelming to decide what the right process is
To create great packaging it helps to know what you want to avoid as well as what you want to include. Here are seven common packaging mistakes and how you can avoid them. Trendy instead of Trend Setting It’s tempting to go with the latest and greatest in package design but brands need think long-term. They need a look that’s
We can all think of brands whose logo or packaging evoke in us childhood nostalgia, or fond memories. That instant recognition and emotional connection is what companies rely on to keep customers loyal and engaged. At times, however, a company’s public image needs a revamp, and the question is often when? When is it time to redesign your packaging? How
A Necessary Evil It is undeniably that plastics are becoming our worst nightmare. They are piling up in landfills by the tons and causing chaos to the environment. Worst of all, plastic cannot be avoided. Larger plastics are breaking down into micro-plastics that are invading our water and food sources. But for brands, plastic can feel like a necessary evil.
