We know that your product’s packaging can make or break a sale. The initial first impression on the shelf is everything. A well-designed product can boost shelf appeal, attract shoppers, and help your product stand out in a crowded retail space. Even small changes in the packaging design can have a big impact on consumer purchasing decisions and brand perception.
As we discussed in Custom is King, the demand for customized products is on the rise. This means that brands are being required to niche in different demographics. Knowing your target market The most successful small business owners understand that only a certain number of people will be interested in their product or service. Selling to everyone often turns into
Throwbacks are everywhere these days! With the popularity of #throwbackthursday posts on social media and shows like “Stranger Things,” it’s no wonder that consumers are craving more nostalgia. Nostalgic packaging can remind consumers of their childhood and important moments in life, creating a deeper emotional connection with the product. One of the key strengths of nostalgic packaging, also known as
To continue our series on packaging that sells, let’s talk about how to “wow” your consumers with this crucial piece of marketing. What draws your eye to a product in the store? I know I’m drawn to packaging that stands out that looks different than what I’ve seen before. I am also drawn to packaging that looks familiar, like a
In addition to choosing a stunning design for your packaging, your package copy needs to sizzle. Over the years, I’ve picked up some key insights into what type of copy works best in the design of your packaging. Designers and copywriters make a dynamic duo…we sometimes end up working side by side and learn a lot about each other’s craft.
What does it mean to have intelligent packaging? Beyond the basic function of containing an item and telling what it is, brands are beginning to make packaging that’s able to communicate new in-depth information to the consumer. Sensing, recording, and detection devices that monitor changes in the product or the environment are being added to packaging. Whoa. So does that
“In colour cosmetics, perhaps you have the choice of colour; however in skin care, packaging is very important as it tells a consumer about a product and why they should trust it – whether it is the branding, or whether it gives the feeling that the product has been scientifically tested.” –Dr. Benjamin Punchard, CosmeticsDesign-Europe.com Ask a small child what
If success were easy, everyone would have it. There may be barriers you are unaware of that hurt your product sales and bad packaging design is one of them. Bad packaging design can lead to: Being ignored on the shelf Most consumers shop on autopilot. Very few people come to a store looking for new products to try. Most scan
