Full Service CPG Branding Agency
We craft brands from start to finish, with award-winning packaging design, strategic branding, and cohesive online marketing. Whether you’re looking to add flavor to your brand with a logo refresh, package design, an email marketing campaign, or a website redesign, we’re ready to help.
Building Award-Winning Brands
Our Reviews
Our Services
We uncover what’s special about your brand, then whip that into every element, from the tiniest details on your packaging to your web presence, creating designs that are as unique as you are.
LOGOS & BRANDING
Font, Color & Icon exploration
Mood boards
Brand voice & tone
Brand messaging
Product naming
Brand naming
Taglines
Labels
Boxes
Pouches
Gift sets
Product copywriting
DIGITAL MARKETING
Responsive web design
Email Marketing
Social Media Branding
Web copywriting
Ebooks
PRINT DESIGN
Brochures
Posters
Trade show booths
Postcards
Marketing materials
Business cards
Sell Sheets
PRODUCT DESIGN
Fragrance Bottles
Juice and beverage bottles
Wine and spirit bottles
High-Quality Branding to Exceed Your Business Goals
We believe that great designs start with meaningful connections. We take the time to understand your goals and transform your vision into unforgettable designs that reflect your values and resonate with your customers. We fulfill all of your branding and digital marketing needs, from the big picture to the tiny details.
Our Process:
Your Vision Inspires
Our Creation
We uncover what’s special about your brand, then whip that into every element, from the tiniest details on your packaging to your web presence, creating designs that are as unique as you are.
research
& discover
Brand Identity and Strategy
- Listen to your goals and vision
- Learn about your brand and products
- Identify your brand essence
- Research your target audience
- Perform competitor research and market analysis
- Create brand foundation for your brand identity
- Brand messaging for website & social media
BRAINSTORM
& CREATE
We blend our industry expertise and creative insight to serve up designs that reflect you.
Brand Conceptualization
- Design inspiration
- Sketching
- Mood boards
- Creative collaboration
- Brand Naming
REFINE
& DELIVER
Brand Designs
- Branding presentation
- 3D Photoshop Product mockups
- Logo design
- Packaging design
- Create your brand guidelines
CONNECT
& SYNERGIZE
Brand Management
- Email marketing
- Web design
- Print marketing materials
- Trade Show Materials
Brands we love to help
Branding for Startups
Not sure your next steps?
We can help.
• One on one business coaching
• Group Business Coaching
• Creating Branding Foundation
Successful BRANDING Case Studies
Expressed Juice
Award-winning packaging design helps launch a bold new cold-pressed juice brand, leading to partnerships with bars and restaurants.
42 Dubonnet
Award-winning 1920’s-inspired packaging design and brand identity spark interest in a beauty brand built on mystery, allure, and glamour.
Perfecto
Vivacious pop art design brings a healthy energy drink alternative to life, commanding attention and connecting with a young audience.
MiSO Good
A craveworthy packaging makeover for an authentic Japanese organic soup brand pops on the shelves and leads to in-store and e-commerce success.
Megan & Co.
Packaging and website design revamp brings rural herbal apothecary high-end sophistication with a warm and inviting feel.
Tio Gazpacho
Minimalist fresh design showcases Spanish-inspired drinkable soup brand and leads to success and an acquisition by General Mills.
Rapid Fire
Stunning redesign for ketogenic coffee brand packaging elevates the brand, helping it sell in Target, Amazon, and Walmart.
Pink
Victoria’s Secret Pink fragrance packaging goes from mundane to spirited with a full brand evolution.
Skin Sauvage
Warmth, confidence, and natural wonder inspire premium packaging design and brand identity for beauty brand by Marina Dedivanovic.
Mixology Maker
Fun and merriment inspire creative packaging design for a cocktail and mocktail mix line targeted toward a millennial and Gen Z audience.
Contact us for a free consultation now!
Specialty Industries
- Food packaging design
- Baking & Confectionary
- Chocolate
- Coffee Tea
- Herbs & Spices
- Meat & Seafood
- Soups & Sauces
- Wine
- Functional Beverages
- Juices
- Energy Drinks
- Cosmetic packaging design
- Skincare
- Color cosmetics
- Hair care
- Fragrances
- Beauty appliances
- Vitamins/Minerals
- Nutritional supplements
- Herbal supplements
- Sports supplements
- Weight management supplements
- CBD
- Nootropics
- Pet products
- Jewelry
- Athletic Clothing
- Yoga Studios
- Therapist
- Acupuncturists
- Doctors
From Our Founder:
15 Years of Branding Experience
Lauren Casgren-Tindall, Principal
Rated 5 Stars by Our Clients
TIPS FROM OUR BLOG
Branding and marketing tips for creative designers, marketing directors, and small business owners.
FAQ
Branding & Positioning
A strong brand communicates a clear story, resonates with your audience, and differentiates your product in a crowded market. At Crème de Mint, we combine visual identity, messaging, and packaging strategy to create brands that connect with consumers and build loyalty.
Positioning starts with understanding your target audience and competitors. We help you define a unique value proposition, design packaging that stands out, and craft messaging that makes your product instantly recognizable.
Every design decision from color and typography to materials and messaging can communicate your brand’s mission. We ensure your packaging reflects your values, so consumers immediately understand what your brand stands for.
By combining market research, consumer insights, and strategic design, we create branding and packaging that speaks directly to your ideal customer, captures attention, and drives engagement and sales.
If your packaging isn’t resonating with your audience or doesn’t reflect your current positioning, a refresh can increase visibility, strengthen your brand, and boost sales. We guide whether a full redesign or targeted updates are most effective.
Process & Collaboration
Bringing in a branding and packaging agency early, ideally as soon as you have identified your manufacturer will ensure your packaging, branding, and compliance are aligned. Early collaboration saves time, reduces costs, and prevents redesigns.
At Crème de Mint, our branding process starts with a deep dive into your vision and target market, using curated mood boards as the creative launchpad. These boards act as a collaborative tool to explore logo and packaging direction, helping shape design choices that reflect your unique vision. They help us align on style, color, fonts and more—giving you a voice in the creative direction from the start. They spark meaningful conversations and help shape a strategic, cohesive brand identity and packaging design that connect with your audience.
Yes, if you are selling a product you need a trademark BEFORE your logo is designed.
Here are the steps to securing a trademark:
Step 1: Hire a trademark attorney (while not required, we recommend it!)
Step 2: Check for your desired name through the USPTO (United States Patent and Trademark Organization). If a brand in your industry has a similar name (even if it’s spelled differently), you most likely will not be able to secure a trademark.
Step 3: Apply for your trademark. Your application will take about 5 months to go through
the process.
Step 4: If your trademark gets approved, submit a Statement of Use with the USPTO.
For more information on the trademark process, read this blog post.
It’s important that your trademark attorney is a good fit for you. I recommend reaching out to several to determine if you will work well together. Download our lawyer directory to find attorneys we have worked with in the past or that other clients have recommended. Additionally, you can locate trademark attorneys through your state’s bar website.
Branding processes and rebrands often take 6 months or more. But at Crème de Mint, we work a little differently. With our branding process, we streamline everything (see What is your branding process?) From mood boards to concepts you can expect our process can take as little as 3 or 4 weeks.
Absolutely! We assess your brand and product goals and guide you to the next step—whether that’s branding, packaging design, or strategy.
Our brand foundation process includes:
Interview: Capture your brand story and vision.
Research: Analyze competitors and target audience to position your brand effectively.
Brand Strategy Content Brief: Defines positioning, core values, target audience, and sales channel strategy.
Brand Voice Guide: Establishes tone, messaging, and sample copy for packaging, website, and marketing.
Schedule a quick call to learn more.
Agency Expertise
A full-service branding and packaging agency like Crème de Mint combines strategy, creative design, and practical guidance. We:
Create a cohesive visual identity for your brand
Develop packaging concepts that meet retail and Amazon standards
Advise on materials, structure, and production considerations
Ensure your brand story is clearly communicated through every touchpoint
We don’t engineer packaging or perform lab tests ourselves, but we coordinate with manufacturers, co-packers, and compliance experts to make sure your product is market-ready.
If you want strategic guidance, cohesive branding, and packaging that’s scalable across multiple SKUs or sales channels, a full-service agency is the best choice. For simple projects or one-off design tasks, a freelance designer might be sufficient. However, it is important that whoever you choose to work with that they have experience in your industry and if you need packaging design that you hire a package designer rather than just a graphic designer.
Absolutely. We create flexible design systems and templates so new products or lines integrate seamlessly with your brand identity, whether you’re expanding online, into retail, or launching globally.
We design packaging that performs in both e-commerce and retail settings, ensuring it meets Amazon and DTC requirements while looking premium on shelves. We also design your Amazon store and product pages, creating a consistent brand experience across all sales channels.