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Tio Gazpacho Logo & Package Design

Tio Gazpacho Package Design

Tio Gazpacho is the first of it’s kind in the market. The Spanish gazpacho (traditionally a cold soup) is bottled in juice bottles so you can “drink your veggies” on-the-go. The dot in the “i” is modified to show a leaf, a symbol of all the delicious vegetables that are inside the soup. Equally significant is that the leaf also symbolizes an accent that you find in the Spanish language. The logo is bold, modern, and versatile. The brackets around the gazpacho accent what is inside—yummy gazpacho!! The label is clean and simple, just like the delicious organic ingredients inside.

Tio Gazpacho Brand Identity