Your Brand Needs a Mood Board – Here’s How to Create One
March 8, 2022
Put simply, a mood board is your brand come to life in a visual medium. It’s the bridge between the intellectual exercise of defining your brand and the process of creating your actual brand identity. In other words, a mood board is the fun part of making your brand a reality! Remember making collages in […]
How to Write a Compelling Business Tagline that Your Customers Will Love
August 6, 2021
As a new business owner, you have what seems like a neverending list of things to do. One of the many is your tagline! How do you write a great business tagline that communicates what you do and resonates with your customers? Of course, a great tagline isn’t necessary for every business. If you have […]
Client Spotlight: A Startup Juice Company’s Journey to Success
July 27, 2021
Lori Robinson never dreamed of owning a juice company. Her passion, from the time she was a small child, was advertising. But a chance connection with a juice aficionado (and founder of a local juice startup) paved the way for a beautiful partnership. The two forged Juicera—a cold-pressed juice company that has been dedicated to […]
Use This Tool to Find the Right Customer for Your Product Business
June 18, 2021
How you think launching a product is going to go: Come up with a great product Figure out who’s going to buy it Manufacture, market, and distribute Voila! Million dollar business. That’s the idea that many product business owners have in their heads. But in reality, that method misses the mark. If you’re not focused […]
The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?
May 10, 2021
Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing. Between new algorithms that place value […]
Social Media Marketing Tips for Your Product Business: From Mindset to Content
April 13, 2021
For product businesses, social media marketing is key. It’s one of the best ways to develop a following, attract new leads, and build relationships with customers and influencers. When using social media, you want to focus on the right mindset and make sure that you are putting out content that works well for the platform. […]
Brand Language for Product Businesses: Write Taglines, Product Names, and Descriptions that Reflect Your Brand
March 9, 2021
When you’re launching a product business, you have dozens of decisions to make—from packaging to logo design to manufacturing. But creating compelling brand language is just as important as the visual aspects of your brand. Your brand language is the body of words, phrases, and terms that you will use to describe your brand’s products […]
Build Loyalty and Engage Customers: How to Create a Compelling Brand Story for Your Product Business
February 9, 2021
As you look into marketing for your product business, you’re probably going to hear the term “brand story” tossed around. But what exactly is a brand story? It’s the story that drives a customer to buy a product. Think about the last thing you bought—it might have been a dress, a cup of coffee, or […]
Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business
January 12, 2021
When you launch a product business, it can be tempting to not choose a definitive niche. You might think you don’t want to limit yourself, opting instead to appeal to as many people as possible. But the truth is that without a specific niche, you are likely to struggle when you’re starting out. Your niche […]
Top 7 steps to identify the right beauty business for you
December 1, 2020
Your passions and purpose, unique skills and talents, values, experiences, and perspectives are all sources to draw from in order to create a unique and profitable niche for your beauty business. However, with so many different components to consider, identifying the proper business steps can get a bit confusing. Here, we explore each of these […]