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brand identity

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brand identity

Rebranding packaging for Misogood's food packaging, showcasing the before and after images.

Refreshing and Revitalizing Your Brand: How Rebranding Your Packaging Can Bring New Life

There are several reasons why you might be considering rebranding your packaging.  As much as we might like to think that our initial packaging will last forever, the truth is that design needs change over time.  Changes in consumer behavior and trends, an evolution in your brand, or a decrease in[…]
Your Brand Needs a Mood Board – Here’s How to Create One

Your Brand Needs a Mood Board – Here’s How to Create One

Put simply, a mood board is your brand come to life in a visual medium. It’s the bridge between the intellectual exercise of defining your brand and the process of creating your actual brand identity.  In other words, a mood board is the fun part of making your brand a reality![…]
Business cards held in the air with featured tagline across the card.

How to Write a Compelling Business Tagline that Your Customers Will Love

As a new business owner, you have what seems like a neverending list of things to do. One of the many is your tagline! How do you write a great business tagline that communicates what you do and resonates with your customers?  Of course, a great tagline isn’t necessary for every[…]

Client Spotlight: Juicera, A Startup Juice Company’s Journey to Success

Lori Robinson never dreamed of owning a juice company. Her passion, from the time she was a small child, was advertising. But a chance connection with a juice aficionado (and founder of a local juice startup) paved the way for a beautiful partnership.   The two forged Juicera—a cold-pressed juice company that[…]
Two women pointing and directing their attention to a whiteboard with information in an office space.

Use This Tool to Find the Right Customer for Your Product Business

How you think launching a product is going to go: That’s the idea that many product business owners have in their heads. But in reality, that method misses the mark.  If you’re not focused first on your customer’s needs, you’re playing a risky game. You need to make sure that your[…]
The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing.  Between new[…]
Social-Media-Marketing-Tips-for-Your-Product-Business-From-Mindset-to-Content

Social Media Marketing Tips for Your Product Business: From Mindset to Content

For product businesses, social media marketing is key. It’s one of the best ways to develop a following, attract new leads, and build relationships with customers and influencers. When using social media, you want to focus on the right mindset and make sure that you are putting out content that works[…]
Brand-Language-for-Product-Businesses-Write-Taglines-Product-Names-and-Descriptions-that-Reflect-Your-Brand

Brand Language for Product Businesses: Write Taglines, Product Names, and Descriptions that Reflect Your Brand

When you’re launching a product business, you have dozens of decisions to make—from packaging to logo design to manufacturing.  But creating compelling brand language is just as important as the visual aspects of your brand.  Your brand language is the body of words, phrases, and terms that you will use to[…]
Build-Loyalty-and-Engage-Customers-How-to-Create-a-Compelling-Brand-Story-for-Your-Product-Business

Build Loyalty and Engage Customers: How to Create a Compelling Brand Story for Your Product Business

As you look into marketing for your product business, you’re probably going to hear the term “brand story” tossed around.  But what exactly is a brand story? It’s the story that drives a customer to buy a product.  Think about the last thing you bought—it might have been a dress, a[…]