Your Brand Needs a Mood Board – Here’s How to Create One

Your Brand Needs a Mood Board – Here’s How to Create One

Put simply, a mood board is your brand come to life in a visual medium. It’s the bridge between the intellectual exercise of defining your brand and the process of creating your actual brand identity.  In other words, a mood board is the fun part of making your brand a reality! Remember making collages in […]

How to Write a Compelling Business Tagline that Your Customers Will Love

Business cards held in the air with featured tagline across the card.

As a new business owner, you have what seems like a neverending list of things to do. One of the many is your tagline! How do you write a great business tagline that communicates what you do and resonates with your customers?  Of course, a great tagline isn’t necessary for every business. If you have […]

Client Spotlight: A Startup Juice Company’s Journey to Success

Lori Robinson never dreamed of owning a juice company. Her passion, from the time she was a small child, was advertising. But a chance connection with a juice aficionado (and founder of a local juice startup) paved the way for a beautiful partnership.   The two forged Juicera—a cold-pressed juice company that has been dedicated to […]

Use This Tool to Find the Right Customer for Your Product Business

Two women pointing and directing their attention to a whiteboard with information in an office space.

How you think launching a product is going to go: Come up with a great product Figure out who’s going to buy it Manufacture, market, and distribute Voila! Million dollar business.  That’s the idea that many product business owners have in their heads. But in reality, that method misses the mark.  If you’re not focused […]

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing.  Between new algorithms that place value […]

Social Media Marketing Tips for Your Product Business: From Mindset to Content

Social-Media-Marketing-Tips-for-Your-Product-Business-From-Mindset-to-Content

For product businesses, social media marketing is key. It’s one of the best ways to develop a following, attract new leads, and build relationships with customers and influencers. When using social media, you want to focus on the right mindset and make sure that you are putting out content that works well for the platform. […]

Top 7 steps to identify the right beauty business for you

Top 7 steps to identify the right beauty business for you

Your passions and purpose, unique skills and talents, values, experiences, and perspectives are all sources to draw from in order to create a unique and profitable niche for your beauty business. However, with so many different components to consider, identifying the proper business steps can get a bit confusing. Here, we explore each of these […]