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brand identity
Problems-Personas-and-Profits-How-to-Find-the-Right-Niche-for-Your-Product-Business

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

When you launch a product business, it can be tempting to not choose a definitive niche. You might think you don’t want to limit yourself, opting instead to appeal to as many people as possible. But the truth is that without a specific niche, you are likely to struggle when you’re[…]
Top 7 steps to identify the right beauty business for you

Top 7 steps to identify the right beauty business for you

Your passions and purpose, unique skills and talents, values, experiences, and perspectives are all sources to draw from in order to create a unique and profitable niche for your beauty business. However, with so many different components to consider, identifying the proper business steps can get a bit confusing. Here, we[…]
how to think like a designer

How to think like a designer and gather inspiration for your logo

Because the best logos are simple, you may think that it should be easy to make a logo for your business. But in reality, the process of logo design requires you to make lots of creative connections, and that’s not always a straightforward process. Whenever I start the logo design process,[…]

How is a logo different from a brand?

If you’re wondering how a logo is different from a brand, you’re not alone. Many business owners and even designers get the two confused. But it’s essential to understand the difference if you want to create a brand and a logo that stands out and attracts customers to your business. What[…]