Redesigning Your Business Website: When to Do It and How to Do It Right

Alkaline Herb Shop website mockup featuring different views of their site homepage on an iPad, iMac and iPhone.

If you’ve noticed a drop in traffic or a lack of engagement, you might be wondering if redesigning your business website is right for you.  Rebranding and redesigning should always be a careful consideration. You want to make sure that you’re redesigning your website for the right reasons.  You also want to make sure that […]

Is TikTok Good for Business? Find Out How to Put the Platform to Use

IPhone laying on white table with social media app opened.

Video marketing is skyrocketing in popularity, leaving many entrepreneurs wondering, “Is TikTok good for business?”  The trendy social media platform isn’t just for life hacks and funny animals—when used the right way, TikTok offers a world of possibility for small businesses.  But if you’re going to jump on this growing trend, there are a few […]

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing.  Between new algorithms that place value […]

Social Media Marketing Tips for Your Product Business: From Mindset to Content


For product businesses, social media marketing is key. It’s one of the best ways to develop a following, attract new leads, and build relationships with customers and influencers. When using social media, you want to focus on the right mindset and make sure that you are putting out content that works well for the platform. […]

Are you doing these 12 things for your online brand?


If you have a food, beverage, or cosmetic product that you want to begin selling online or maybe you are already selling your product online, this checklist will ensure you are reaching your ideal customers.   The Design 1. The Outer Packaging is the Salesperson The outer packaging is essentially the salesperson for your actual […]

18 Websites with Free (and Non-Cheesy) Stock Photos

Tequila bottle next to glass cup filled with the beverage with a hand placing a lime against the rim of cup.

Whether you’re building a beautiful website, creating a brochure or postcard for your small business, or creating a presentation, you need gorgeous stock photos to make your work stand out. Purchasing stock photos can add up in price. Fortunately, there are plenty of websites where you can get gorgeous stock photos at no cost. They’re royalty […]

How to easily build a beautiful website for your product or service

How to easily build a beautiful website for your product or service

The days are over for waiting for your web designer to finish your website. I’m not here to talk you out of hiring me, but I understand the cost of paying a designer to build your website can be too high when you’re just starting out. There are so many tools out there to help […]

Email marketing vs. social media marketing in 2017


There is a lot of debate on the web about email vs. social media marketing. Both can be combined in your marketing strategy. But to know how to effectively build our businesses we must look at the numbers and see where to focus our resources. And as we know, the world of technology is changing […]

How to brand yourself as an expert using video?

Video best way to brand yourself as an expert. Reporters & Producers are busy and will use your videos. Tell the story of what your company is doing. Personalizing it. New broadcasters will take questions from their youtube videos. Most viewed videos are taking with phones. People are used to seeing short clips. Brand yourself […]