Positioning starts with understanding your target audience and competitors. We help you define a unique value proposition, design packaging that stands out, and craft messaging that makes your product instantly recognizable.

Every design decision from color and typography to materials and messaging can communicate your brand’s mission. We ensure your packaging reflects your values, so consumers immediately understand what your brand stands for.

Package Structure is the physical design of your packaging; how it’s built, protects your product, and what materials are used. At Crème de Mint, we guide the structure, provide creative direction, and specify materials, working closely with engineers and manufacturers to make sure your packaging is functional and on-brand.

By combining market research, consumer insights, and strategic design, we create branding and packaging that speaks directly to your ideal customer, captures attention, and drives engagement and sales.

If your packaging isn’t resonating with your audience or doesn’t reflect your current positioning, a refresh can increase visibility, strengthen your brand, and boost sales. We guide whether a full redesign or targeted updates are most effective.

A full-service branding and packaging agency like Crème de Mint combines strategy, creative design, and practical guidance. We:

• Create a cohesive visual identity for your brand

• Develop packaging concepts that meet retail and Amazon standards

• Advise on materials, structure, and production considerations

• Ensure your brand story is clearly communicated through every touchpoint

We don’t engineer packaging or perform lab tests ourselves, but we coordinate with manufacturers, co-packers, and compliance experts to make sure your product is market-ready.

Absolutely. We create flexible design systems and templates so new products or lines integrate seamlessly with your brand identity, whether you’re expanding online, into retail, or launching globally.

Bringing in a branding and packaging agency early, ideally as soon as you have identified your manufacturer will ensure your packaging, branding, and compliance are aligned. Early collaboration saves time, reduces costs, and prevents redesigns.

At Crème de Mint, our branding process starts with a deep dive into your vision and target market, using curated mood boards as the creative launchpad. These boards act as a collaborative tool to explore logo and packaging direction, helping shape design choices that reflect your unique vision. They help us align on style, color, fonts and more—giving you a voice in the creative direction from the start. They spark meaningful conversations and help shape a strategic, cohesive brand identity and packaging design that connect with your audience.

Branding processes and rebrands often take 6 months or more. But at Crème de Mint, we work a little differently. With our branding process, we streamline everything (see What is your branding process?) From mood boards to concepts you can expect our process can take as little as 3 or 4 weeks.

Yes, if you are selling a product you need a trademark BEFORE your logo is designed.

Here are the steps to securing a trademark:

Step 1: Hire a trademark attorney (while not required, we recommend it!)

Step 2: Check for your desired name through the USPTO (United States Patent and Trademark Organization). If a brand in your industry has a similar name (even if it’s spelled differently), you most likely will not be able to secure a trademark.

Step 3: Apply for your trademark. Your application will take about 5 months to go through
the process.

Step 4: If your trademark gets approved, submit a Statement of Use with the USPTO.

For more information on the trademark process, read this blog post.

It’s important that your trademark attorney is a good fit for you. I recommend reaching out to several to determine if you will work well together. Download our lawyer directory to find attorneys we have worked with in the past or that other clients have recommended. Additionally, you can locate trademark attorneys through your state’s bar website.

Because every brand’s needs are unique, we don’t work directly with printers or manufacturers. We provide each new client with a free copy of Start My Product Line! The Ultimate Guide. The guide contains a list of preferred printers for secondary packaging, primary packaging, and manufacturers, including a list of vendors who specialize in sustainability. Once you have secured your vendors, you will need to provide us with accurate measurements as soon as possible.

Then you’re in the right place! We have worked with many startups and new brands, as well as established brands looking for rebrands and refreshes. We love to guide our clients in the right direction with our resources and experience.

Before we get started, we will need to know what assets you need, information about your target audience, and a list of competitors.

Ahead of the start of your project, we might need any of the following information, depending on your product:

• Measurements
• Specifications about your packaging from your printer and manufacturer
• An ingredients list
• Any necessary disclaimers, warnings, or caution statements
• Any health claims or certifications you are permitted to have on your packaging
• Barcodes (if you are new to barcodes, check out our guide)
• Any nutrition or supplement facts that need to be included on your packaging

We focus on creative strategy, visual design, and packaging guidance. That means we:

• Design the look and feel of your packaging

• Ensure designs meet Amazon or retail standards

• Advise on structural decisions

• Connect you with manufacturers

We don’t engineer packages or run lab tests ourselves, but we make sure your packaging looks amazing, performs well, and tells your brand story.

In-Store Display Design is about showcasing your product in retail spaces like shelves, floor stands, or countertop displays. We create the visual design, mockups, and brand-aligned concepts, then collaborate with display fabricators or manufacturers who handle production.