A Modern Cooking Solution with Ancient Roots
The Happy Planet Group is a mother/daughter duo company dedicated to combining ancient superfoods from around the planet with modern flavors to spread health and nutrition to an American market. They came to Crème de Mint because they needed a design agency specializing in graphic design for food packaging. Their sub-brand, MiSOgood, is a line of organic, GMO-free soup bases and universal condiments created in Japan with authentic ingredients and expertise, designed to bring the depth and zest of umami (a savory flavor) to everyday meals.
The products are made using a 1,000-year-old Japanese fermentation process with organic ingredients and pure spring water. MiSOgood is organic, non-GMO, gluten-free, vegan, high in antioxidants, and contains healthy probiotics that promote healthy digestive and immune system function.
- Package design
- Packaging presentation
- Website design
- Website copywriting
- Tagline
- Tradeshow banner
- Sell sheets
- Table tops
- FAQ sheet
- Stationery design
- Business card design
- Print ready artwork mechanicals
the project
MiSOgood was aimed at millennials who were interested in health and nutrition, cooking, and Asian flavors. The brand wanted to sell to natural and specialty markets along with mainstream grocery stores, eventually expanding into the e-commerce space.
The founders wanted to establish the brand as delicious, wholesome, and easy to cook with. They needed graphic design for food packaging, website design, and marketing materials that would help them communicate the value of their products to vendors and appeal to their millennial audience.
Graphic Design for
Food Packaging
BEFORE
AFTER
The original designs didn’t stand out from other miso options in the stores. They failed to communicate the nutrition-emphasis, the bold flavor, or the easy-to-use nature of the products. The colors did not evoke freshness or health, and the packaging didn’t make the product seem appetizing or intriguing.
Our designs brought an upbeat and friendly feel to the brand. The bright colors catch the eye and evoke freshness, health, and flavor, setting the products apart from other soup and condiment options in stores.
The minute timer reinforces the ease of use.
Website Design
The website design is fresh and clean, with food photography to inspire culinary ideas and images of cooking, farms, plants, and the natural, wholesome, authentic ingredients used in the products.
We wrote the copy to appeal to the target market, revealing insight into the process of making miso, answering common questions, explaining the health benefits, and suggesting ways to cook with the products.
We created the tagline, “So Tasty. So Easy. So Good,” to communicate the benefits of the products—delicious flavors that can be easily used to create great meals. The tagline was used across all of The Happy Planet Group’s products.
We interviewed the founders about their journey and wrote their brand story for the website, revealing their mission and path to creating the brand.
In a later second phase of the project, we edited and added a video to the hero section, showcasing the products, the possibilities for food creation, and the realness and wholeness of the products.
Marketing Materials
We designed trade show banners, table tops, sell sheets, and FAQ sheets so the brand could attract attention at shows and communicate the benefits of the products and why they would be a good addition to stores and markets.
The vibrant orange banner catches the eye, drawing attention to the products themselves as well as the soup image and the tagline. The banner also communicates how the products align with popular, growing food trends.
The tabletop designs feature the products, revealing the flavor options and range
of uses.
The sell sheet focuses on key benefits of the products—they’re vegan/vegetarian, great for snacks, and easy to use. The food photography further reinforces the idea that MiSOgood can be used in a variety of ways.
We also created sell sheets for the individual products, highlighting the product’s potential uses and its authentic flavor.
The FAQ sheet invites the vendors to learn about the products and also offers tips on merchandising, allowing vendors to understand why the product would be successful.
Happy Planet Group Designs
As part of the project, we created designs for the parent company, Happy Planet Group, that aligned with the MiSOgood branding.
Firstly, the website design is clean and eye-catching, focusing on the brand’s mission—using ancient superfoods to create healthy food in a simple and affordable way. It also offers a look at the two sub-brands, MiSOgood and OhSo Tasty.
The letterhead design uses hand-drawn graphics to
evoke nature, wholesomeness, and freshness.
The Results
Our designs laid the foundation for MiSOgood to form vendor relationships, expand their brand into stores and markets, and set up e-commerce offerings. Our work established the brand as a fresh and healthy way to bring authentic Japanese flavor to modern American cuisine.
Crème de Mint is very timely, priced well, and no step is forgotten about.
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