If you’ve noticed a drop in traffic or a lack of engagement, you might be wondering if redesigning your business website is right for you. Rebranding and redesigning should always be a careful consideration. You want to make sure that you’re redesigning your website for the right reasons. You also want to make sure that you’re prepared to invest in
Building a website for your business on WordPress can be a great choice. You’ll get scalability and plenty of options! One of those options is how to set up your site. You can choose to purchase or use a free pre-built theme, or you can hire a developer to create a custom-build WordPress website for you. It might be tempting
Many new business owners are overwhelmed by the thought of online marketing, and it’s easy to see why. There’s a lot of information out there, and you don’t know where to start. But once you’ve launched your product business, creating an online marketing strategy is highly beneficial. It’s one of the fastest and easiest ways to reach more people. (Plus,
At the end of 2020, we were honored as American Marketing Association award winners at the third annual AMA South Florida Marketing Awards! Each year, AMA South Florida recognizes leaders, standouts, and visionaries who are making waves and rising up in the marketing world. Creme de Mint was awarded the Silver medal for Agency of the Year and Bronze for
When the global pandemic hit, many industries saw disruption. Our society experienced major changes in every aspect of our lives, from work to shopping to social interaction. Months later, we’ve entered into a “new normal.” But is the new normal here to stay? As we get used to the changes we’ve experienced and adjust our preferences, consumer behavior is changing
The verdict is in: skin care is the year’s biggest (and most profitable) beauty trend! Bloggers, celebrities, mothers, and millennials alike have joined forces to dive face first into this next big thing, and it’s hard to miss how brands are taking note of and implementing a few key customer-preferred qualities into each of their products. Here we take a
Over the last several years, ecommerce has exploded into a multi-billion dollar industry. And it is only expected to grow. According to Entrepreneur.com, in 2010 ecommerce retail totaled at $163.7 billion, and those numbers are projected to increase to $491.5 billion by 2018. However, this doesn’t mean your business will automatically be booming if you have an online store. Many
Competition is fierce and everyone wants to get a slice of the pie. Marketing departments are always looking for ways to connect with their brand’s targeted audiences. Every business, from a solopreneur to a large corporation, must court a specific audience consistently and in a way that addresses their specific pain points. Segmentation is a proven marketing strategy in which
Do you have a great product but aren’t gaining the traction you need? Targeting the right customer can make or break your launch. How do you get your new brand out there in front of the right people? Use these 10 sales strategies to reach your ideal customers 1) People buy based on emotions People don’t buy products, they buy
New brands have a challenge: most consumers will stick with brands they know because it makes them feel as if they made the correct purchase last time by repeating the action. Consumers want to feel in the know, but not at the expense of their comfort. Brands need to educate, entice, and provide consistency. Avenues to do this can include
