Key Points Article Summary Successful perfume design requires thought, planning, strategy, and an understanding of the process from start to finish. From the perfect fragrance to custom perfume bottle design to marketing, we walk you through the steps to designing your perfume line. How to Design Perfume to Sell The perfume industry is thriving, worth $40.13 billion globally (and predicted
Key Points Article Summary Food packaging has a massive environmental impact, producing tons of waste, harming wildlife, and generating single-use plastics that fill landfills and oceans. Consumers are ready for change. They want sustainable food packaging—but how can businesses meet these demands while maintaining profit, branding, and usability? Steps toward sustainable food packaging include: switching to eco-friendly materials, reducing unnecessary
Most businesses start with WHAT—the products or services they offer. Or they focus on HOW—the way they operate that sets them apart from their competition. But the most successful brands start with WHY. WHY is more compelling—it taps into interest and passion. It speaks to a purpose, cause or belief. It’s the very reason your business exists. Lauren and Natalie
We all recognize that feeling of wanting to plan a weekend trip, scroll social media, or do anything besides work. That’s the urge to procrastinate, and it’s natural. I’ve felt it, and you probably have, too. It’s how we respond to that feeling that keeps our schedules running smoothly or not. This is when I had the idea to brainstorm
“The entrepreneurial journey starts with jumping off a cliff and assembling an airplane on the way down.” Reid Hoffman, Founder of LinkedIn. Not much evidence of a fear of failure here! That’s a great quote, right? It encapsulates the wild, blind embrace of risk that epitomizes all success stories. Or, at least those as depicted in the public imagination. The
As a product business owner, you may be wondering how you can weather the storm during an economic downturn. In this blog post, we’ll explore practical tips and strategies to help you develop a sound business strategy in recession. In a recession, consumers become more price-sensitive, and demand for non-essential products typically declines. As a result, product businesses may struggle
Now that the holiday festivities have wrapped up…it’s goal season for business owners! One of my New Year’s resolutions is to only do what’s essential. I tend to like new experiences, so I often find myself in the habit of taking on too much. The risk in overloading yourself is that you often end up not doing anything well…so this
Graphic design can have a big impact on your business, but how do you choose the right designer? We’ve put together a guide on how to choose a graphic designer. You want to find someone with the experience, knowledge, and talent to help you bring your visions to life. Your designer should also be passionate and connect with your style.
When you’re running a small business, it’s important to track data and measure your business success. But how do you do that? What should you track? And how will you know whether you’re successful? The answer lies in KPIs—key performance indicators. Without tracking your KPIs, your business could be floating around without a direction. After all, how can you tell
So you want to launch a business? You’ve come up with an idea, and you’re ready to get started! But do you have what it takes to start a successful business? Despite what you may think, business success isn’t just about having experience, investors, or money. Of course those are helpful, but they aren’t everything! There are plenty of other
