“The entrepreneurial journey starts with jumping off a cliff and assembling an airplane on the way down.” Reid Hoffman, Founder of LinkedIn. Not much evidence of a fear of failure here! That’s a great quote, right? It encapsulates the wild, blind embrace of risk that epitomizes all success stories. Or, at least those as depicted in the public imagination. The
Having a social media page for your brand gives you access to an estimated 67 percent of consumers who use sites like Instagram to seek out brands and their products. But cutting through the social media static to reach your target audience can be tough. That’s where knowing how to approach influencers to promote your brand can help. An influencer
Thinking about starting a supplements brand, but with a budget that requires you to start small? Starting small with private label supplements can help you build your business more quickly. Low minimum order quantity (MOQ) private label supplements manufacturing is one way to build your brand without investing too much in inventory upfront. This allows you to spend more of
If you’re launching a business, you might be looking for tips for writing a mission statement for your brand. Or perhaps you’re wondering what a mission statement is and why you really need one. With the right strategies in place along with the best tips for writing a mission statement, you can create a powerful mission statement for your business
By definition, nutraceuticals are “non-specific biological therapies” derived from food sources “used to promote general well-being, control symptoms, and prevent malignant processes.” They are often grouped into four categories: dietary supplements (like probiotics and vitamins), functional food, medicinal food, and medically valuable agricultural-based compounds called “farmaceuticals” – not to be confused with pharmaceuticals, or FDA-approved drugs. That’s an important distinction
In this episode, co-hosts Lauren and Natalie discuss the importance of niching down for businesses. They explain how narrowing your focus can help pinpoint your target audience, save money on advertising, and build a strong brand following. They offer four different approaches to finding a niche: targeting a specific audience, offering unique products, solving particular problems, and aligning with a
Once you’ve manufactured your product and worked with a designer to create your branding and packaging, you might be wondering how to launch your product. How do you build buzz and start with strong sales? The short answer: Email Marketing! Building an email list of potential customers gives you the ability to market directly to people who are interested in
A Vital Wake-Up Call: Navigating Advertising Compliance for Dietary Supplements Supplement businesses owners brace yourselves for important news on compliance for dietary supplements! The Federal Trade Commission (FTC) is intensifying its crackdown on deceptive advertising practices, and you need to be prepared. In recent developments, the FTC has issued critical notices specifically targeting advertisers in the supplement industry. These notices
The pet care industry in is growing by leaps and bounds! The global market for pet care is expected to grow to $241.1 billion by 2026. If you think you want to brand your own pet products or are expanding your existing brand, you are going to want to check out this podcast episode! In this episode of Entrepreneur Minds Speak, Lauren
In a fast-paced world where energy is a prized commodity, functional energy drinks have emerged as a popular solution for individuals seeking an extra boost. Companies like Red Bull, Monster Energy, and Bang Energy have successfully capitalized on the demand for functional beverages, creating a thriving market. If you’re passionate about the health and wellness industry and have a knack
