Email marketing can help your product business grow, expand its reach, and generate more revenue—but how do you know your email marketing strategy is effective? It all comes down to email marketing metrics! We don’t just live in a world where email marketing continues to be the strongest marketing channel for your business. We also live in a world where you
There are 10 questions to ask when hiring a web designer that can impact the success of your website. Whether you’re creating a website for your business for the first time or you’re revamping an existing one, asking the right questions will help you make a hiring decision and ensure that your site turns out the way you want. But
As you set up your product business website, one of the first decisions you need to make is how to fulfill orders on Shopify, or whatever ecommerce platform you choose to use. In this guide we will walk you through how to connect Shopify to Amazon and show you how to set up MCF and how to fulfill orders on Shopify
As a new business owner, you might wonder how to sell your product to stores. Partnering with retailers is one of the best ways to increase your sales early on in your business. You’ll get to take advantage of their built-in customer base and get your product in front of new people. But finding retailers isn’t always easy. Where do
If you’re looking to gain exposure and expand your brand, you’ve probably wondered if a PR pitch for magazines is a good use of your time. Getting featured in a magazine is one of the best ways to gain exposure and attract new customers for your brand. But if you’ve tried to get featured in a magazine before, you know
How to Find a Sales Representative for Your Business Working with sales representative can be a great decision for your product business. When you’re first starting out in business, you might not have the capital to hire a full sales team. But when you work with a sales rep they will sell your product for you in exchange for a commission.
Businesses today know that standing out as a brand and gaining customer loyalty is more important than ever. Consumers have a never-ending amount of choices right at their fingertips… To make matters worse, according to the 2019 Edelman Trust Barometer Special Report, trust is more important to ever than customers but also harder to earn than in the past. That
You might already know about the importance of SEO best practices for your small business. SEO, or search engine optimization, is how you improve your search engine ranking so you can increase traffic to your site. But understanding and implementing those best practices is easier said than done! From keywords to meta titles to alt text, SEO can be overwhelming
Creating a product line that sells isn’t easy. Every year, thousands of businesses launch, and you’re likely to face competition, no matter what niche you choose. In order for your product line to be profitable, you have to find a way to stand out, even in competitive markets. Fortunately, there are some steps you can take to make sure that
For product businesses, Instagram offers a world of possibilities. There are more than 1.15 billion active users on Instagram, and 90% of those users follow at least one business on the platform. The average conversion rate on Instagram is 1.08%, with an average order value of $65. When you start to do the math, it’s clear that Instagram is a
