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Marketing Your Products

Blog

Marketing Your Products
business woman crafting pr pitch

Crafting the Perfect PR Pitch: Our Tried and True Tips to Land a Mention for Your Product

If you’re looking to gain exposure and expand your brand, you’ve probably wondered if a PR pitch for magazines is a good use of your time.  Getting featured in a magazine is one of the best ways to gain exposure and attract new customers for your brand. But if you’ve tried[…]
Two women entrepreneurs meeting and discussing business for finding a sales representative.

Successful Sales Partnerships: How to Find Sales Reps for Your Product Business (and How to Work With Them)

How to Find a Sales Representative for Your Business Working with sales representative can be a great decision for your product business. When you’re first starting out in business, you might not have the capital to hire a full sales team. But when you work with a sales rep they will sell[…]
The Life Cycle of a Customer: How to Acquire and Convert Leads that Last

The Life Cycle of a Customer: How to Acquire and Convert Leads that Last

Businesses today know that standing out as a brand and gaining customer loyalty is more important than ever. Consumers have a never-ending amount of choices right at their fingertips… To make matters worse, according to the 2019 Edelman Trust Barometer Special Report, trust is more important to ever than customers but[…]
Woman working comfortable at a desk with a laptop, notebooks, iPhone, and other personal accessories.

The Quick Guide to SEO Best Practices for Your Small Business

You might already know about the importance of SEO best practices for your small business. SEO, or search engine optimization, is how you improve your search engine ranking so you can increase traffic to your site.  But understanding and implementing those best practices is easier said than done! From keywords to[…]
Person holding skincare bottles closeup photo.

Creating a Product Line that Sells (Even if You’re Just Getting Started)

Creating a product line that sells isn’t easy. Every year, thousands of businesses launch, and you’re likely to face competition, no matter what niche you choose.  In order for your product line to be profitable, you have to find a way to stand out, even in competitive markets.  Fortunately, there are[…]
42 Dubonnet social media Holiday Campaign images shown on iPhones displayed in slanted rows against grey backdrop.

Four Common Mistakes Businesses Make on Instagram (And How to Avoid Them)

For product businesses, Instagram offers a world of possibilities. There are more than 1.15 billion active users on Instagram, and 90% of those users follow at least one business on the platform.  The average conversion rate on Instagram is 1.08%, with an average order value of $65. When you start to[…]
Business cards held in the air with featured tagline across the card.

How to Write a Compelling Business Tagline that Your Customers Will Love

As a new business owner, you have what seems like a neverending list of things to do. One of the many is your tagline! How do you write a great business tagline that communicates what you do and resonates with your customers?  Of course, a great tagline isn’t necessary for every[…]
7 Tips for Crafting Packaging Copy that Stands Out from the Crowd

7 Tips for Crafting Packaging Copy that Stands Out from the Crowd

Your packaging has to do more than just look perfect. It also has to convince people to buy your product. That’s where the copy comes into play. It’s also where many brands get tripped up.  How do you say what you want to say in an engaging way? Crafting the perfect[…]
Assortment of cosmetic spa products display in shop on a table.

Everything You Need to Know About Wholesale for Your Product Business

As you establish your product business, you might think about selling your products wholesale and wonder how to sell wholesale as a small business. When you sell wholesale, you sell your products at a lower price to a retailer or a third party, who then sells them directly to their customers.[…]
Woman sitting on kitchen floor searching the web on laptop.

How to Design an Impressive Website for Your Product Business: 5 Tips for Success

When you’re ready to launch your product business, you’ll need to set up a website. Even if you run a brick-and-mortar business, embracing the e-commerce world will help you expand your reach and make more sales. Your website will serve both as a way for customers to get to know your[…]