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Marketing Your Products

Blog

Marketing Your Products
Tips for writing a mission statement: Two women entrepreneurs jotting down ideas on white board.

9 Tips for Writing a Mission Statement for Your Brand: Unlocking the “Why” Behind Your Business

If you’re launching a business, you might be looking for tips for writing a mission statement for your brand. Or perhaps you’re wondering what a mission statement is and why you really need one.  With the right strategies in place along with the best tips for writing a mission statement, you[…]
Woman on her laptop selecting a business coach

How to Launch Your Product: Building an Email List

Once you’ve manufactured your product and worked with a designer to create your branding and packaging, you might be wondering how to launch your product. How do you build buzz and start with strong sales? The short answer: Email Marketing! Building an email list of potential customers gives you the ability[…]
Brand your own pet products: Showing pet supplement with dog

EPISODE 9: Stand Out to Sell Out—Pet Product Branding Tips

The pet care industry in is growing by leaps and bounds! The global market for pet care is expected to grow to $241.1 billion by 2026. If you think you want to brand your own pet products or are expanding your existing brand, you are going to want to check out this podcast[…]
Should I Hire a Web Designer: A woman working with her laptop with her books, calendar, tea, and plants on the desk.

Should I Hire a Web Designer or DIY My Site? Here’s What You Need to Know

When you launch your business you might wonder, “Should I hire a web designer?”  Early in your business journey, you’re probably looking to save money where you can. So…should you hire a web designer or just DIY your site?  The answer depends on your business goals, your expertise, your time, and[…]
Woman sitting in front of blank background researching with laptop on lap.

Eliminate Your Competition by Doing This: How to Niche Down and Become a Go-to Business

To niche or not to niche…is that really the question? By now, you’ve probably heard that niches get the riches, but how to niche down is a little bit more complicated.  Niching can help you pinpoint your target audience, save money by advertising only to them, and build up a strong[…]
Skincare tools lined up on white background placed next to each other.

Skincare Industry Trends: 4 Natural Brands Doing It Right (and What to Learn from Them)

If you’re keeping an eye on skincare industry trends, you know that natural is the name of the game.  The natural skincare industry is worth more than $6 trillion annually, and there’s a reason why. Consumers are savvier than ever about the products they’re putting in and on their bodies—and they[…]
Woman working on laptop and iPhone in office with coffee in the background and reading glasses.

How to Know If You Are Creating an Effective Email Marketing Strategy for Your Product Business

Email marketing can help your product business grow, expand its reach, and generate more revenue—but how do you know your email marketing strategy is effective? It all comes down to email marketing metrics!  We don’t just live in a world where email marketing continues to be the strongest marketing channel for your[…]
Web designer designing website, mapping out each page.

10 Questions to Ask When Hiring a Web Designer

There are 10 questions to ask when hiring a web designer that can impact the success of your website.  Whether you’re creating a website for your business for the first time or you’re revamping an existing one, asking the right questions will help you make a hiring decision and ensure that[…]
Business woman researching how to sell her product in stores on laptop in home office.

How to Sell Your Product to Stores: From Finding the Right Retailer to Pitching Successfully

As a new business owner, you might wonder how to sell your product to stores. Partnering with retailers is one of the best ways to increase your sales early on in your business. You’ll get to take advantage of their built-in customer base and get your product in front of new[…]