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Marketing Your Products

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Marketing Your Products
Gummy line

EPISODE 21: Sweet Insights – Crafting Your Custom Gummy Line with Iraiz Gomez of Vitawest Nutraceuticals

CCreating a custom gummy line? On today’s episode, we discuss how to start your own gummy line with Iraiz Gomez, the CEO and Co-founder of Vitawest Nutraceuticals. Vitawest Nutraceuticals is a company specializing in nutraceutical manufacturing. Get sweet insights from a gummy expert to get inspired and avoid common pitfalls. Hailing from Los Angeles, California, Iraiz brings valuable experience to the discussion.

December 4, 2023
Launch your product

EPISODE 20: Social Spark – Igniting Your Product Launch!

Curious how to work with influencers to launch your food, beauty or supplement product? Get expert advice marketing your product from the co-founders of UMAI Marketing! On today’s episode, Alison Smith and Karin Samelson share their thoughts on paid ads, influencers, organic social, and email marketing. Learn how much to budget for marketing in your first year and the number

November 28, 2023
Brand tagline for Nike, "Just Do It" in florescent lettering.

How to Create a Memorable Brand Tagline?

You know your brand, you’ve identified the message you want to communicate and the feeling you want your audience to have. Now it’s time to create a memorable brand tagline that encapsulates that message and emotion in a clear, concise way. Crafting a great brand tagline isn’t easy, but it is essential for communicating your brand’s essence and positioning yourself

October 13, 2023
How to approach influencers to promote your brand.

How to Approach Influencers to Promote Your Brand in 6 Steps

Having a social media page for your brand gives you access to an estimated 67 percent of consumers who use sites like Instagram to seek out brands and their products. But cutting through the social media static to reach your target audience can be tough. That’s where knowing how to approach influencers to promote your brand can help.  An influencer

October 9, 2023
Woman on her laptop selecting a business coach

How to Launch Your Product: Building an Email List

Once you’ve manufactured your product and worked with a designer to create your branding and packaging, you might be wondering how to launch your product. How do you build buzz and start with strong sales? The short answer: Email Marketing! Building an email list of potential customers gives you the ability to market directly to people who are interested in

August 18, 2023
Brand your own pet products: Showing pet supplement with dog

EPISODE 9: Stand Out to Sell Out—Pet Product Branding Tips

The pet care industry in is growing by leaps and bounds! The global market for pet care is expected to grow to $241.1 billion by 2026. If you think you want to brand your own pet products or are expanding your existing brand, you are going to want to check out this podcast episode! In this episode of Entrepreneur Minds Speak, Lauren

July 17, 2023
Should I Hire a Web Designer: A woman working with her laptop with her books, calendar, tea, and plants on the desk.

Should I Hire a Web Designer or DIY My Site? Here’s What You Need to Know

When you launch your business you might wonder, “Should I hire a web designer?”  Early in your business journey, you’re probably looking to save money where you can. So…should you hire a web designer or just DIY your site?  The answer depends on your business goals, your expertise, your time, and your budget!  Read on to discover how to make

June 6, 2023
Woman sitting in front of blank background researching with laptop on lap.

Eliminate Your Competition by Doing This: How to Niche Down and Become a Go-to Business

To niche or not to niche…is that really the question? By now, you’ve probably heard that niches get the riches, but how to niche down is a little bit more complicated.  Niching can help you pinpoint your target audience, save money by advertising only to them, and build up a strong and loyal brand following.  Choosing a niche doesn’t have

April 4, 2023
Skincare tools lined up on white background placed next to each other.

Skincare Industry Trends: 4 Natural Brands Doing It Right (and What to Learn from Them)

If you’re keeping an eye on skincare industry trends, you know that natural is the name of the game.  The natural skincare industry is worth more than $6 trillion annually, and there’s a reason why. Consumers are savvier than ever about the products they’re putting in and on their bodies—and they are ready to support brands who use are ditching

February 6, 2023