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Marketing Your Products

Blog

Marketing Your Products

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Why You Should Choose a Custom-Build WordPress Website Instead of a WordPress Theme for Your Business Website

Building a website for your business on WordPress can be a great choice. You’ll get scalability and plenty of options! One of those options is how to set up your site.  You can choose to purchase or use a free pre-built theme, or you can hire a developer to create a[…]
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Planning a Flawless Launch for Your Product Business: 10 Key Steps for Success

You’ve chosen your business name, set up your business legally, selected a manufacturer, and planned out your design and copy—now it’s time for the launch! Launching your product business is very exciting. But it’s important that you launch your business strategically. Your goals for your launch are to build your email[…]

How to Develop an Online Marketing Strategy for Your Product Business

Many new business owners are overwhelmed by the thought of online marketing, and it’s easy to see why. There’s a lot of information out there, and you don’t know where to start. But once you’ve launched your product business, creating an online marketing strategy is highly beneficial. It’s one of the[…]
Brand-Language-for-Product-Businesses-Write-Taglines-Product-Names-and-Descriptions-that-Reflect-Your-Brand

Brand Language for Product Businesses: Write Taglines, Product Names, and Descriptions that Reflect Your Brand

When you’re launching a product business, you have dozens of decisions to make—from packaging to logo design to manufacturing.  But creating compelling brand language is just as important as the visual aspects of your brand.  Your brand language is the body of words, phrases, and terms that you will use to[…]
Learn how to analyze your competitors

Learn how to research and analyze your competitors

Competitor research is crucial to the success of your brand. Not only will it help you understand your competitors’ strengths and weaknesses, but position your business in a way that is equal parts competitive as it is intelligent. This way, you can ensure that your business is continuously innovating and staying[…]
Partner-Up-with-a-Complementary-Brand-to-Increase-Sales

Partner Up with a Complementary Brand to Increase Sales

Businesses rely on people in all capacities, whether they are customers or staff. It is no surprise, therefore, that a strategy involving the human element would be successful. A partnership could bring your brand increased exposure and benefit both businesses, as long as they are complementary, not competitive. Complement an established[…]
Segmentation for Optimal Reach

Segmenting Your Audience

Competition is fierce and everyone wants to get a slice of the pie. Marketing departments are always looking for ways to connect with their brand’s targeted audiences. Every business, from a solopreneur to a large corporation, must court a specific audience consistently and in a way that addresses their specific pain[…]
Top_10_most_effective_strategies_to_sell_your_product

Top 10 Effective Strategies to Sell Your Product

Do you have a great product but aren’t gaining the traction you need? Targeting the right customer can make or break your launch. How do you get your new brand out there in front of the right people? Use these 10 sales strategies to reach your ideal customers 1) People buy[…]
Make your voice count

How to Get the Conversation Started about Your New Brand

New brands have a challenge: most consumers will stick with brands they know because it makes them feel as if they made the correct purchase last time by repeating the action. Consumers want to feel in the know, but not at the expense of their comfort. Brands need to educate, entice,[…]
Research your competition

Have You Researched Your Competition?

Business plans include a section on rating your competitors for good reason. Competition can make a business stronger and benefit customers. The key is not to fret over having the best in everything, but to value your customers so they will have a positive each time they deal with your company.[…]