Today’s guest is Carrie Sporer, co-founder of haircare brand Swair. With enthusiasm and humor, Carrie shares the lessons she learned while conquering product launch hurdles. As she says, putting out fires is part of being an entrepreneur. Carrie also talks about how traditional PR can help build consumer trust for new brands, and shares her experience of participating in Target’s
When Lori Kranczer couldn’t find non-irritating products for her children with skin sensitivities and sensory concerns, she created Raising Junior with a mission of formulating clean products and partnering with nonprofits to support children with special needs. Hear Lori’s story and her advice for entrepreneurs just starting out. Raising Junior’s first product is a 2-in-1 Shampoo and Body Wash with
Today’s guest is Amy Marks-McGee, founder of Trendincite, a fragrance and flavor marketing company based in New York. Trendincite offers market research, trend reporting, and sensory excursions to stimulate creativity and inspire new product ideas. Amy gives us a behind-the-scenes peek into how the fragrances and flavors we experience daily in consumer packaged goods are chosen and developed, and shares
Today’s guest is Rich Small, the Executive Vice President at Hunter, an award-winning marketing and PR firm based in New York. Rich offers expert advice for emerging beauty brands, including taking creative risks to break through the noise, and how to stay current with trends. Get tips on how to reach out to influencers and build long-term relationships with them,
The demands of running a business combined with the pressure to always be “productive” can lead to severe burnout that damages our health and wellbeing. Lauren and Natalie have experienced this first hand and share their top tips for how to avoid burnout as an entrepreneur. LISTEN ON SPOTIFY: How to Avoid Burnout As an Entrepreneur Or listen on Amazon
In today’s episode, Lauren and Natalie discuss how adding thoughtful touches to the customer journey and offering great customer service and can propel your brand above the competition and inspire brand loyalty. LISTEN ON SPOTIFY: Building Brand Loyalty with Customer Service Or listen on Amazon Music, Apple Podcasts, Pandora, IHeartRadio. WATCH ON YOUTUBE: Building Brand Loyalty with Customer Service To
Discover how to source quality ingredients for your supplement line with today’s guest, Rob Shaw. Rob has worked in the supplement industry since 1996 and started his import/export distribution company, Blue Star Corp, in 2019. Learn what to look for in an ingredient’s Certificate of Analysis and what to ask manufacturers before you agree to work with them. If you
Hey beauty entrepreneurs! Get the inside scoop on consumer-driven skincare trends from industry expert Jeffrey Martin. Make sure your products are aligned with emerging trends and hear Jeffrey’s advice for scaling your business to get into larger retailers like Sephora or Ulta. LISTEN ON SPOTIFY: Consumer-driven Skincare Trends with Jeffrey Martin Or listen on Amazon Music, Apple Podcasts, Pandora, IHeartRadio.
Let’s take a deep dive into nutraceutical and supplement manufacturing with industry expert Lucas Schmidt! In today’s episode, Lucas shares his passion for the science behind new product development, as well as advice for entrepreneurs just starting out in the supplement industry. If you are starting a supplement product, check out our Supplement Label Design guide. LISTEN ON SPOTIFY: Behind
Today’s guest, Brent Baubach, shares tried-and-true techniques for building a successful Shopify store. Learn how to reach 6+ figures per month with your Shopify store by increasing your Average Order Value, reorder rate, and more. Brent is a serial entrepreneur with over 15 years of online marketing experience who has generated OVER $150 million online. He is the Co-Founder and
