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Logos & Branding

Blog

Logos & Branding

make-a-mood-board-for-your-brand

How to make a mood board for your brand?

One of the first parts of creating a brand identity is making a mood board. It’s the step when you take all of the information you’ve gathered about your brand and then begin to intuitively transform it into a cohesive visual style. What is a mood board? A mood board is[…]
how to think like a designer

How to think like a designer and gather inspiration for your logo

Because the best logos are simple, you may think that it should be easy to make a logo for your business. But in reality, the process of logo design requires you to make lots of creative connections, and that’s not always a straightforward process. Whenever I start the logo design process,[…]

How is a logo different from a brand?

If you’re wondering how a logo is different from a brand, you’re not alone. Many business owners and even designers get the two confused. But it’s essential to understand the difference if you want to create a brand and a logo that stands out and attracts customers to your business. What[…]
5 questions to ask to define your brand

5 questions to ask to define your brand

Without a clearly defined brand, it’s nearly impossible to make design choices that communicate in the way you want them to. And if you want a brand that conveys your values, story, and unique way of serving your customers, it’s essential to ask yourself the right questions. Here are some of[…]
business-resolutions-for-rebranding

A New Year’s Resolution for your Business?

What are Business Resolutions? New year, new resolutions. At some point, nearly everyone tries to make resolutions to see improvements in their life at the start of a new year. Whether it’s starting a new diet, picking up a new hobby, or simply just trying to be more open-minded, resolutions are[…]
Brand_intimacy

What is your brand’s “Brand Intimacy”?

Emotions Matter Around 90% of all purchasing decisions are made based on emotion. That means that how consumers feel in the moment can dictate whether or not a brand succeeds or fails. So, in order to even be remotely successful in today’s market, brands have to connect with people on a[…]
heart-driven-branding

From the Heart: Purpose-Driven Branding

Emotional Appeal One of the best ways a brand can get consumers’ attention is by tugging at their heartstrings. By creating emotional connections, brands have been able to bond with consumers and win their loyalty in the process. However, many brands are now looking to further deepen those emotional connections for[…]
smell_brand_scent

Is Your Brand Harnessing the Power of Scent?

Humans have been harnessing the power of scent since the beginning of history. In ancient cultures, fragrances were used for rituals and celebrations. Today, different scents are still an integral part of our daily lives – whether we realize it or now. Our sense of smell is a very deep-rooted instinctual[…]

How Luxury Branding is Evolving and How You Can Incorporate These Changes into Your Brand?

With the rise of social media and ecommerce, the luxury shopping experience has changed dramatically. While it was once all about department stores and specialized boutiques, it has grown and expanded to now include things like limited time pop-up stores and shopping via social media. This means that luxury shopping has[…]
Is your brand human

4 Things You Need to Understand About Humans to Make Your Brand Stand Out

We humans receive thousands of marketing messages and images a day, from ads on Facebook to billboards to food labels at the grocery store. With all of those marketing communications buzzing around us, it makes sense that we ignore almost all of the marketing we see. It also means that, as[…]