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EPISODE 30: Meeting a Need: Formulating Clean Products for Kids with Sensitivities with Lori Kranczer

When Lori Kranczer couldn’t find non-irritating products for her children with skin sensitivities and sensory concerns, she created Raising Junior with a mission of formulating clean products and partnering with nonprofits to support children with special needs. Hear Lori’s story and her advice for entrepreneurs just starting out. Raising Junior’s first product is a 2-in-1 Shampoo and Body Wash with a clean formulation, available at or on Amazon.

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Lori Kranczer
Founder
Raising Junior

Lori is a passionate advocate for women and children, dedicated to addressing the everyday challenges faced by mothers. After her own children faced skin sensitivities and sensory concerns, Lori founded Raising Junior, a Brooklyn-based children’s personal care brand that is on a mission to redefine skincare for children with neurodiversity, sensitivities, sensory concerns, and allergies. 

With a commitment to providing safe products for all children, especially those with sensitivities to allergens, smells, and textures, Raising Junior’s vegan and gluten-free, plant-based formulas are crafted without fragrance, parabens, dyes, or SLS. Raising Junior is partnering with nonprofits to support children with sensitivities, neurodiversity, and special needs. Interested in learning more of  her passion and practice? You can discover her philanthropy work at Link Elevating Philanthropy and dive deeper into Raising Junior.

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