How do you create a fragrance or a scent for your product? Get the inside scoop from product development expert Emilie Mascarell, who has helped everyone from startups to established brands like L’Oreal and Estee Lauder develop signature fragrances. In today’s episode, Emilie walks us through the steps of product development and custom fragrance formulation. She touches on how she sees AI being incorporated into the process in the future and shares best advice for CPG startups.
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Emilie Mascarell
Fragrance and Beauty Product Development Consultant
Emilie Consulting
Emilie Mascarell helps fragrance and beauty brands launch successful products through Product Marketing and Product Development. Over the last two decades, she has worked for leading beauty brands like L’Oréal, Estée Lauder, and Coty. For more than ten years, she led product development at Le Labo, where she developed a profound passion and mastery for taking products from inception to execution.
Her areas of expertise include CPG product strategy, product marketing, innovation, sourcing, fragrance, formula and packaging development, project management, cost negotiation, testing, regulatory compliance, and production.
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