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EPISODE 32: Creating a Scent for Your Product with Product Development Expert Emilie Mascarell

perfume on two toned background for the podcast creating a scent podcast
Picture of LAUREN CASGREN-TINDALL<br><h5>Founder / Creative Director, Crème de Mint</h5> 

LAUREN CASGREN-TINDALL

Founder / Creative Director, Crème de Mint
 

Here is the photo, info and how I want it to look. I also added it to the Users. Please add to the top and bottom of all the posts. I will start deleting the duplicate. Please note blog posts are not in custom elementor, they are almost all in block editor.

Lauren Casgren-Tindall is founder and creative director for Crème de Mint. She has 20 years of experience in the CPG industry helping business owners to connect with their customers by creating strategic packaging designs. Her passion is ​w​orking with food, beauty and supplement business owners

How do you create a fragrance or a scent for your product? Get the inside scoop from product development expert Emilie Mascarell, who has helped everyone from startups to established brands like L’Oreal and Estee Lauder develop signature fragrances. In today’s episode, Emilie walks us through the steps of product development and custom fragrance formulation. She touches on how she sees AI being incorporated into the process in the future and shares best advice for CPG startups.

LISTEN ON SPOTIFY: Creating a Scent for Your Product with Product Development Expert Emilie Mascarell

Or listen on Amazon Music, Apple Podcasts, Pandora, IHeartRadio.

WATCH ON YOUTUBE: Creating a Scent for Your Product with Product Development Expert Emilie Mascarell

Speaker Emilie Mascarell speaks about Creating a Scent for Your Product

Emilie Mascarell
Fragrance and Beauty Product Development Consultant
Emilie Consulting

Emilie Mascarell helps fragrance and beauty brands launch successful products through Product Marketing and Product Development. Over the last two decades, she has worked for leading beauty brands like L’Oréal, Estée Lauder, and Coty. For more than ten years, she led product development at Le Labo, where she developed a profound passion and mastery for taking products from inception to execution.

Her areas of expertise include CPG product strategy, product marketing, innovation, sourcing, fragrance, formula and packaging development, project management, cost negotiation, testing, regulatory compliance, and production.

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Starting your product business? Crème de Mint, our CPG branding agency knows how to create compelling, craveworthy designs that can help your brand stand out! Book a call today to chat with us about your packaging design.

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Picture of LAUREN CASGREN-TINDALL<br><h5>Founder / Creative Director, Crème de Mint</h5> 

LAUREN CASGREN-TINDALL

Founder / Creative Director, Crème de Mint
 

Here is the photo, info and how I want it to look. I also added it to the Users. Please add to the top and bottom of all the posts. I will start deleting the duplicate. Please note blog posts are not in custom elementor, they are almost all in block editor.

Lauren Casgren-Tindall is founder and creative director for Crème de Mint. She has 20 years of experience in the CPG industry helping business owners to connect with their customers by creating strategic packaging designs. Her passion is ​w​orking with food, beauty and supplement business owners