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Swair: Conquering Product Launch Hurdles

EPISODE 31: Conquering Product Launch Hurdles with Swair Co-founder Carrie Sporer

Today’s guest is Carrie Sporer, co-founder of haircare brand Swair. With enthusiasm and humor, Carrie shares the lessons she learned while conquering product launch hurdles. As she says, putting out fires is part of being an entrepreneur. Carrie also talks about how traditional PR can help build consumer trust for new brands, and shares her experience of participating in Target’s Accelerator Program. You can find Swair’s products at Swair Hair.

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Carrie and Meredith

Carrie Sporer graduated from the University of Pennsylvania with Bachelors’ Degrees in both Economics and Communications. Prior to launching SWAIR, she held positions as the VP of Sales and Operations at Edie Parker, Director of Sales at Judith Leiber and launched a sales and operations consultancy, CS Consulting. She met her co-founder, Meredith Krill, while training for the NYC Marathon in 2007 and they shared the complaint that they needed to wash their hair in the shower after every sweaty run. After more than a decade of searching the market for a solution and coming up empty, they finally started calling labs to help them create the product that was missing from their get ready routine, and SWAIR was born. 

When she is not helping active people go from sweaty to ready, she loves playing board games with her husband and two sons, meeting her morning crew to run before the sun is up and stress baking. Is based on the Upper West Side of Manhattan with her family.

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