Thinking about starting a supplements brand, but with a budget that requires you to start small? Starting small with private label supplements can help you build your business more quickly. Low minimum order quantity (MOQ) private label supplements manufacturing is one way to build your brand without investing too much in inventory upfront. This allows you to spend more of your budget on branding while taking time to test the market and see which of your products sell best.
What are Low MOQ Private Label Supplements?
MOQ means minimum order quantity, or the smallest amount of product that a manufacturer will run at one time. The less a manufacturer invests in a production run, the lower the MOQ will be. Custom and even semi-custom supplements use special formulations that carry higher production costs and typically higher MOQs. Private label supplements are made in large quantities from stock formulas that cost manufacturers less to produce, which typically means a low MOQ.
Today’s supplements market offers hundreds of stock formulas for low MOQ private label products that may be a good fit for your brand. Once you know what low MOQ private label supplements you want to sell, it’s time to find the best manufacturer for the job.
MOQ Private Label Supplements Manufacturers
Sometimes it can be challenging to find a low MOQ private label supplements manufacturer for your brand, so we dived into our lists and uncovered four manufacturers that market themselves as low MOQ or have a proven record of working with low MOQ orders. Below you will find information about each of them, including supplement types and manufacturing certifications.
Custom Nutra has over 250 private label supplements products in stock and ready to ship. Vitamins and supplements are available in capsules, gummies, tinctures, powders, and tablets with MOQ starting as low as 48 units for products that include collagen, herbal extracts, vitamins, and electrolytes powder. The Florida-based facility is FDA Registered, certified GMP (Good Manufacturing Practice), and certified WFCF Organic.
Robinson Pharma is a California-based dietary supplements manufacturer of vitamins, herbal supplements, nutritional oil, antioxidants, heart health supplements, minerals, specialty supplements, and amino acids. The company has hundreds of stock vitamins and supplements in stock and ready to brand, with low MOQ available. Robinson Pharma holds multiple GMP certifications including dietary supplement certifications from UL, NSF (National Sanitation Foundation), The National Products Association, CCOF/USDA Organic Certification, SQF (Safe Quality Food), Halal (Islamic Food and Nutrition Council or America), and Kosher Certification.
With a MOQ as low as 1,500 units, Florida-based PharmaCenter is another option for entrepreneurs who want to ready-to-brand low MOQ private label supplements without a lot of overhead. The company promises year-round availability of low MOQ CBD and vitamin gummies. Vitamins and heart health supplements, including COQ 10 and cod liver oil, are available from PharmaCenter in low MOQ quantities of softgels and tablets.
SMP Nutra is a New York-based manufacturer that offers mainstream and niche nutraceutical products culled from over 8,000 raw materials worldwide. If nutraceuticals like the superfood Mānuka honey, mood-boosting chasteberry, and sea buckthorn (used as an anti-inflammatory) pique your interest, then SMP Nutra might be for you. Low MOQ private label supplements are available from SMP Nutra in gummy, jellybean, liquid, powder, softgel, capsule, or tablet form starting at 1,500 bottles per order.
SMP Nutra is FDA Registered and GMP certified with additional certifications from NPA (Natural Products Association) and France-based Eurofins Scientific.
Negotiating with Your Low MOQ Private Label Supplements Manufacturer
Once you have done your research and have selected a manufacturer, you can work with them to negotiate your MOQ. Manufacturers are often willing to negotiate MOQ to an amount as low as 100 units (or less in some cases) per run, or $1000 of product by currency. The more products you order, the lower your manufacturing costs may be.
Having a few low MOQ private label supplements ready for launch at the same time can help you to negotiate the best price.
Choosing Your Launch Products
Imagine going to a manufacturer with an order for 200 units of one type of private label supplement. Now imagine going to that manufacturer with an order for 200 units of four types of supplements. A manufacturer may be more willing to agree to a low MOQ order that guarantees a larger overall production run – or at least more willing to negotiate on that final price.
To start the conversation, we recommend having an anchor product and two to three complementary products with different price points to appeal to different consumers. Consider using a stock multivitamin or CBD gummy for your anchor product while adding nootropics as your second to fourth-tier products. Just make sure to do market research to find the best mix of products for your brand.
Your anchor product should be the product that customers associate most with your brand (let’s call it your brand superhero). It should also be your most expensive product, with a markup of $10 or more, if the market allows.
It’s also important to select an anchor product that best represents your company and customer values. An environmentally conscious customer, for example, is more likely to seek out organic or animal-free products that are earth friendly and meet their specific health needs.
California-based Cymbiotika has found its base in 100 percent vegan and cruelty-free anchor products like Magnesium L-Threonate, a five-star-rated memory supplement. Complementary Cymbiotika products include Golden Mind – a liquid supplement containing traditional medicinal extracts like “herb of longevity” gotu kola and Lion’s Mane Mushroom for improved clarity. Cymbiotika includes a pro-tip on its website recommending Golden Mind in combination with Magnesium L-Threonate to support overall brain health.
If you are using a mineral like magnesium or a high-quality traditional medicinal like Lion’s Mane for your private label supplements anchor product, why not look into memory and mood gummies or a tasty energy-boost tincture for your second, third, or fourth-tier products? Or, maybe make energy and focus your anchor. Psyllium husk for digestion, superfood goji berries, and sea buckthorn for heart health are other possibilities for low MOQ private label supplements to fill out your product line.
No matter what you choose, be sure that your secondary products add value to your brand and can work together safely and effectively.
Once you have a good idea of which kind of private label supplements fit your brand, you can research the best manufacturer for your budget and product line. We recommend a low MOQ private label supplements manufacturer to introduce your brand and test the market – without getting stuck with several thousand units of inventory you may never need. The manufacturers listed in the blog are a good place to start your research and find the best way forward.
Once you have found a manufacturer and are ready to develop your branding and package design, give us a call!
Note: Crème de Mint does not warrant, endorse, or assume liability for any manufacturing company referenced in this blog. Specific MOQs are subject to change. Please confirm details relevant to your product with your specific manufacturer.