
What is Sober Curious and Why Beverage Brands Need to Embrace the Trend of Non-alcoholic Drinks
What is sober curious? And why it is gaining popularity? And if you own a beverage brand, how can you embrace? Alcohol, step aside—there’s a new trend in town: mocktails and non-alcoholic adult drinks. After the pandemic started, alcohol sales skyrocketed. Sales of alcohol outside of restaurants and bars rose by 24%.[…]