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Top 7 steps to identify the right beauty business for you

Top 7 steps to identify the right beauty business for you

Your passions and purpose, unique skills and talents, values, experiences, and perspectives are all sources to draw from in order to create a unique and profitable niche for your beauty business. However, with so many different components to consider, identifying the proper business steps can get a bit confusing. Here, we explore each of these variables and outline some steps that may help your process. 

What’s your “WHY?”

Hopefully, there is a reason you’re that you’re starting a beauty brand, other than to make money. What is your “why”? Consider the following:

  • What are you passionate about?
  • What is your purpose for starting this beauty business?

Writing down your core motivation will help you decide the direction you want your business to go in. Whatever your WHY is, it will help you create a niche with a story behind it and one that people want to buy.

What are your skills and talents?

What skills and talents do you bring to the table?

Some examples include:

  • Makeup artistry
  • Graphic design
  • Event planning
  • Choosing unique gifts

Write down a list of the skills and talents that make you unique. They can be directly related to launching a beauty brand, or they can be completely unrelated. Then think about how to use them to create a unique niche for your beauty brand. Some will spark ideas, while others don’t. That’s okay. You might think of ways to integrate them into your brand later on.  

What do you value?

To determine what you value the most, take these action steps: 

  • List your values
  • Reframe values as actions

Some examples of core values include:

  • Adventure
  • Authenticity
  • Balance
  • Beauty
  • Empathy
  • Expression
  • Freedom
  • Trustworthiness
  • Wisdom
  • Security

By reframing values as actions, you will be able to see how your values inform how you do business, which is a key part of your niche. 

What experiences and perspectives do you bring to the table?

Thinking about your past experiences may guide you in creating a unique niche and understanding what makes you and your business different. Try the following to help you with this step:

  • Write down your experiences relating to your niche
  • Write down how these experiences have shifted your perspective


In order to take the right business steps, it’s important to thoroughly understand both yourself and your business. Through exercises such as the ones listed above, or through deep consideration of your values and aspirations, you’ll be well on your way to creating a flourishing company.

Ready to start your own beauty product, but don’t know how to get started?

Learn How to Launch a Beauty Product covers every aspect of starting a beauty business, from creating a solid foundation and getting funding to manufacturing, branding, sales, and marketing. This guided approach keeps you on track and makes the process feel less overwhelming. To learn more about turning your product ideas into reality, sign up for our newsletters and read more about the course here

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