Soda is part of the national fabric. Some would argue it is almost a subconscious marketing victory, given the billions spent every year by manufacturers to get the message out to the world by sponsoring events and obtaining celebrity endorsements. The truth is that soda has widespread appeal, is readily available, and is quite cheap. Our cave dweller brains are
Humans have been manipulating food colors since 400 BC. That’s why supermarket apples are waxed, dyed, and sold under flattering lights – the redder the apple, the sweeter and fresher we perceive them. Certain colors are associated with a flavor, which is hardwired from our primitive years when our brains relied primarily on our eyes and secondarily on our nose
Everyone has a favorite food. Whether it is chocolate chip cookies or artisan nachos, consumables are part of our social fabric. Food preferences can be passed down from family members or they can be part of a trend. While the product may have variations in ingredients, such as vegan chocolate or organic jalapenos, the packaging may truly make it pop
One of the toughest aspects of starting a food business in Miami is finding a commercial kitchen or co-sharing kitchen space to make your food or beverage product. Initially you may be able to make your food product out of your own kitchen if your product falls under the Florida Cottage Food Law. If it doesn’t then you will need
Have your friends and family been telling you that you should sell your delicious cookies or tasty jam? Or perhaps you are thinking about digging up an old family recipe? You are certain if everyone had a chance to taste your prized food or beverage that it would sell like hot cakes. Have you been wondering where to start or
For most of the world, the day is not complete without coffee or tea. The beverage industry now provides variations of these forenoon and daily delights. Teas and coffees are now readily available in colder options with added health benefits. Cold brews and salted caramel flavors are unique to the drinkable mix. Explore the current trends to make them applicable
With mere humble beginnings, Coca-Cola became one of the biggest brands in the world. Its logo is instantly recognizable and considered part of America’s cultural identity. However, this was not always the case. Coke sold less than ten bottles a day as an unknown startup in Atlanta during the late 1880s. Asa Chandler, CEO, became the mastermind behind Coke’s marketing
Last summer when I was traveling through Europe, I discovered a lot of beautiful drink packaging. It’s fun to see the typography and trends of other cultures. I love the AE on on the Norwegian Organic Juice. Another thing that stood out to me was all of these products are packaged in glass containers with metal caps. In the US,
