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Wellness tonic drink with ingredients of ginger, lemon and fresh mint.

Starting a Wellness Tonic? Here Are the Top 5 Ingredients You Should Add

Functional beverages infused with vitamins, herbs, and even protein can rev up your daily health quotient, or they can add unwanted sugar and other ingredients to your diet. Wouldn’t it be great if there was a way to get all the benefits from a functional beverage without the added stuff you[…]

9 Steps to Launching the Best Nootropic Supplement Line: A Guide to Creating a Powerful Brand

Nootropics, also known as “smart drugs,” are substances that can enhance cognitive function, including memory, attention, creativity, and motivation. They have become increasingly popular in recent years as people seek ways to boost their mental performance. If you’re interested in launching the best nootropic supplement product, there are several things you[…]
How Can I Sell Alcohol Online? Showing a glass with ice cubes and bourbon and an orange slice.

An In-Depth Look at the Question ‘How Can I Sell Alcohol Online?”

Craft alcohol – including beer, wine, distilled spirits, cider, and liqueurs – is big business in the US, with total sales topping $32 billion in 2020. And it gets better, with the craft spirits market alone expected to reach $124 billion by 2027. That’s growth – and online alcohol sales are[…]
Gen Z consumer insights: A glass of a cold drink with cut cucumbers inside.

Gen Z Consumer Insights: 10 Growing Alcohol Trends You Can’t Afford to Ignore

Are you wondering how to cater your alcohol or beverage brand to a Gen Z audience? You might find our Gen Z consumer insights surprising!  Who exactly is Gen Z? Born between 1996 and 2009, Gen Z is a generation unlike any other. Digital natives, social media enthusiasts, and activists, Gen[…]
Woman pouring nonalcoholic beverage in glass cup to make a mocktail.

Mocktail Packaging: What’s the Best Option for Your Brand?

Mocktails are making a splash in the beverage scene in the US and beyond. These non-alcoholic drinks aren’t your mother’s Shirley Temple. They are a blend of herbs, spices, fruit, and more, designed to be a bar menu chic yet sober-friendly addition to the $48.4 billion US functional beverage market. And[…]
Starting a food-based business

6 Proven Steps to Starting a Successful Specialty Food Product Business

Have you always dreamed of turning your love of food into a successful business venture? If you’re thinking of starting a food-based business, you’re not alone. Many entrepreneurs have started successful food-based businesses, from home cooks with secret family recipes to foodies with unique concepts. In fact, the specialty food industry[…]
Woman holding out nonalcoholic mocktail in the palm of her hand.

Functional Beverages = Hot New Trend

Social trends in the US are changing – and so is what many Americans drink when out with friends, or even at home. Younger generations are opting for alternative drinks called functional beverages that give them something fun and flavorful to sip without alcohol or the high sugar content found in[…]
How to start selling supplements on Shopify.

Can I Sell Supplements on Shopify?

The e-commerce world is growing by leaps and bounds for sellers of dietary supplements. More good news is that it only takes a few minutes to start creating a website that lets you tap into a supplements market that will be globally valued at more than $128 billion by 2028. The[…]
Skincare branding for natural products including face moisturizers.

Natural Skincare Branding: How to Embrace the Industry Trend in Your Business

There’s no doubt about it—the natural skincare industry is booming. The market size is $6.7 billion, with no signs of slowing down. With the right natural skincare branding and marketing plan, businesses can embrace this niche and thrive.  But how do you jump on the bandwagon? What are consumers looking for?[…]
Skincare tools lined up on white background placed next to each other.

Skincare Industry Trends: 4 Natural Brands Doing It Right (and What to Learn from Them)

If you’re keeping an eye on skincare industry trends, you know that natural is the name of the game.  The natural skincare industry is worth more than $6 trillion annually, and there’s a reason why. Consumers are savvier than ever about the products they’re putting in and on their bodies—and they[…]