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Is Your Brand Harnessing the Power of Scent?

Humans have been harnessing the power of scent since the beginning of history. In ancient cultures, fragrances were used for rituals and celebrations. Today, different scents are still an integral part of our daily lives – whether we realize it or now. Our sense of smell is a very deep-rooted instinctual[…]
Dolce_Gabdana_fragrance_luxury_packaging

Top 7 Tips to Protect Your Brand from Counterfeiting

What You Need to Know About Protecting Your Brand from Counterfeiting Counterfeiting has become a widespread issue for brands, particularly luxury brands, as it results in billions of dollars in lost revenue ever year. And with the skyrocketing popularity of social media in recent years, this problem has only continued to[…]

How Luxury Branding is Evolving and How You Can Incorporate These Changes into Your Brand?

With the rise of social media and ecommerce, the luxury shopping experience has changed dramatically. While it was once all about department stores and specialized boutiques, it has grown and expanded to now include things like limited time pop-up stores and shopping via social media. This means that luxury shopping has[…]
The_most_common_packaging_symbols

The Most Common Symbols on Packaging and Why They Are Important

With strict standards regulating the information found on product packaging today, it is no surprise that many products are covered in symbols, which can have many different meanings. Food products can have symbols related to ingredients, nutritional information, dietary restrictions, and allergens. Similarly, cosmetic products can have symbols for certain ingredients[…]
Are-you-doing-these-12-things-for-your-online-brand

Are You Doing These 12 Things for Your Online Brand?

If you have a food, beverage, or cosmetic product that you want to begin selling online or maybe you are already selling your product online, this checklist will ensure you are reaching your ideal customers. The Design 1. The Outer Packaging is the Salesperson The outer packaging is essentially the salesperson[…]
messy on the go packaging

How “to go” packaging is hurting food businesses and how can you can fix it!

If we earned a penny for every person who has been a victim of poor packaging while on-the-go, we’d be millionaires by now. Whether it be a mustard stain on our shirt, a hot coffee spilled in our lap, or a fender bender while driving and eating our Whole Foods sushi,[…]
Food and Beauty Incubators and Accelerators

Food and Beauty Incubators and Accelerators Designed to Help Entrepreneurs Succeed

Every new business has a steep learning curve, but it can be especially difficult to start a food or beauty company. In the past, food businesses have either used their small home kitchens to start out, or been faced with the difficult task of attracting investors so that they can afford[…]
5 lessons millennials can teach you about wine

5 Lessons Millennials Can Teach You About How to Brand Your Wine

Millennials, the largest generation in the U.S., drink a lot of wine. A study by the nonprofit Wine Market Council found that they drank 42% of the wine in the U.S. in 2015. That came to almost 160 million cases of wine! Their interest in wine has made quite a splash[…]
Tequila bottle next to glass cup filled with the beverage with a hand placing a lime against the rim of cup.

18 Websites with Free (and Non-cheesy) Stock Photos

Whether you’re building a beautiful website, creating a brochure or postcard for your small business, or creating a presentation, you need gorgeous stock photos to make your work stand out. Purchasing stock photos can add up in price. Fortunately, there are plenty of websites where you can get gorgeous stock photos at[…]
How to easily build a beautiful website for your product or service

How to Easily Build a Beautiful Website for Your Product or Service

The days are over for waiting for your web designer to finish your website. I’m not here to talk you out of hiring me, but I understand the cost of paying a designer to build your website can be too high when you’re just starting out. There are so many tools[…]