Logos can go right, or on the flip side, terribly wrong. People need to see your brand many many times before it makes an impression on them and even longer before they will consider buying from you. The logo is the often the first impression, so it is important to get it right from the start. A great logo should
After 15 years and 7 hours of anticipation, I finally arrive at my first Burning Man festival. In the an empty dusty desert about 2 hours outside of Reno in the middle of nowhere, a city called Black Rock City grows from zero to 70,000 people for a week and then disappears without a trace. A seven hour drive from
Branding can be a scary word in the business world. For the uninitiated, a brand can be perceived as how a company looks visually in such aspects as website design and logo. Those are great places to start branding, but they are not the full picture. Branding, in essence, is whittling down your business to solve a pain point, yielding
Last summer when I was traveling through Europe, I discovered a lot of beautiful drink packaging. It’s fun to see the typography and trends of other cultures. I love the AE on on the Norwegian Organic Juice. Another thing that stood out to me was all of these products are packaged in glass containers with metal caps. In the US,
A Bazaar Experience: I am finally getting my posts up from my trip from Istanbul. Looking at the photos, I feel the energy and vibrancy of the market. The Grand Bazaar was one of the places I had been looking forward to since my arrival in Istanbul. I was told its was there that I would see the best of
When I was visiting Stockholm this summer, I wandered into a delightful little candy shop called Parlins Konfektyr. From the moment I walked in I felt I was taken back in time to a little shop like the grocery store my grandfather had when I was growing up. The design of Parlins Konfektyr is impeccable–sophisticated, cozy and everything designed and
