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graphic design

Blog

graphic design
Curology skincare pumped onto a hand of a pea sized amount.

How to Come Up With a Memorable Name for Your Product

When you run a product business, coming up with a memorable name for your product is vital.  You’re likely competing with hundreds of other similar businesses, so standing out matters. You want your product names to resonate with your potential customers and stick in their memories. But choosing a memorable name[…]
How to design packaging that your customers will love

How to Design Packaging that Your Customers Will Love

Empathy is the first thing you need in order to design packaging your customers will love. When you empathize with your customers, you gain a full understanding of their feelings and experiences. Without empathy, it’s almost impossible to design a product or packaging that your customers will eagerly buy. A definition[…]
iconic brands tell stories

How to Make a Truly Iconic Packaging Design

Every food and beauty company dreams of having an iconic brand, a brand that anyone can identify at a glance. Like those Starbucks cups that you can instantly recognize when you see people with them hurrying to work. Or the Coca Cola cans and bottles that make you suddenly feel the[…]
Luxury Packaging in Marijuana

How Marijuana is Making the Leap from Illegal to Luxury

Mary Jane is here to stay. It’s hard not to notice that marijuana is being legalized in more and more places throughout the U.S.. It was first legalized in Colorado and Washington in 2012, with Oregon, Washington D.C., and Alaska following soon after. 27 states now allow medical marijuana, as well.[…]
sustainability in packaging

How to Make Sustainable and Beautiful Packaging for Your Products

Customers really care about sustainability when they are thinking about which products to buy. Global warming and climate change are on everyone’s minds. That’s why it’s so important to think about sustainability when choosing how to package your products. Luckily, there are many creative solutions that will help you create more[…]
Illustration in Packaging

7 Popular Packaging Design Trends

With all of the products on the market, smart businesses use their packaging as a way to share their brand story and differentiate themselves from their competitors. Find out what the packaging design trends are right now and get some ideas for how you can use them to package your products.[…]
Creme_de_mint_ecommerce_strategy

Strategies for Ecommerce Packaging Success

Over the last several years, ecommerce has exploded into a multi-billion dollar industry. And it is only expected to grow. According to Entrepreneur.com, in 2010 ecommerce retail totaled at $163.7 billion, and those numbers are projected to increase to $491.5 billion by 2018. However, this doesn’t mean your business will automatically[…]