We humans receive thousands of marketing messages and images a day, from ads on Facebook to billboards to food labels at the grocery store. With all of those marketing communications buzzing around us, it makes sense that we ignore almost all of the marketing we see. It also means that, as a company, your branding and messaging needs to make
When you run a product business, coming up with a memorable name for your product is vital. You’re likely competing with hundreds of other similar businesses, so standing out matters. You want your product names to resonate with your potential customers and stick in their memories. But choosing a memorable name for your product is easier said than done. Many
Empathy is the first thing you need in order to design packaging your customers will love. When you empathize with your customers, you gain a full understanding of their feelings and experiences. Without empathy, it’s almost impossible to design a product or packaging that your customers will eagerly buy. A definition of empathy Merriam Webster defines empathy as “the action
You have a perfectly branded design and package for your food or beauty product. Now you need to decide how to print your design onto your packaging. The printing process takes careful consideration. You want to use a process that works for your budget and gives you the printing quality you are looking for. There are five main industrial printing
You knew that birds migrate for the winter, but did you know that the ink on the outside of your packaging could also be migrating? Unfortunately, the same ink that created your gorgeous packaging can also seep through and make your food or beauty products unsafe to use. That’s why it’s so important for you to know what ink migration
Every food and beauty company dreams of having an iconic brand, a brand that anyone can identify at a glance. Like those Starbucks cups that you can instantly recognize when you see people with them hurrying to work. Or the Coca Cola cans and bottles that make you suddenly feel the need for some sweet bubbly soda. Iconic brands are
Mary Jane is here to stay. It’s hard not to notice that marijuana is being legalized in more and more places throughout the U.S.. It was first legalized in Colorado and Washington in 2012, with Oregon, Washington D.C., and Alaska following soon after. 27 states now allow medical marijuana, as well. While the cannabis smokers of the country rejoice, lots
Customers really care about sustainability when they are thinking about which products to buy. Global warming and climate change are on everyone’s minds. That’s why it’s so important to think about sustainability when choosing how to package your products. Luckily, there are many creative solutions that will help you create more sustainable packaging. Make your packaging out of natural resources
With all of the products on the market, smart businesses use their packaging as a way to share their brand story and differentiate themselves from their competitors. Find out what the packaging design trends are right now and get some ideas for how you can use them to package your products. Simplicity One of the most popular packaging design trends
Over the last several years, ecommerce has exploded into a multi-billion dollar industry. And it is only expected to grow. According to Entrepreneur.com, in 2010 ecommerce retail totaled at $163.7 billion, and those numbers are projected to increase to $491.5 billion by 2018. However, this doesn’t mean your business will automatically be booming if you have an online store. Many
