Making Progress Makeup has a long and colorful history. While people may think that makeup has always been, exclusively, a woman’s product, that just isn’t the case. Men have been using makeup as far back as 4000 BCE. Many different cultures, from the ancient Egyptians to the 18th century French court, have used makeup in their own ways. Men continued
Making History Hundreds of bills are passed every year, so it takes a very noteworthy bill to catch attention and spark a nationwide conversation. One such bill, proposed in California, passed into law on September 30th. And even though it has been several weeks since it became law, people are still talking about its implications. California’s Governor Jerry Brown signed
Everyone’s favorite online retailer is making waves yet again. Industry giant Amazon is expanding beyond e-commerce with cashier-less brick-and-mortar stores. And while this may sound very surprisingly, it actually makes sense. Brick-and-Mortar Even though people have been relying on online shopping more and more, most spending still occurs in physical stores. To capitalize on this potential, Amazon has begun rolling
Emotions Matter Around 90% of all purchasing decisions are made based on emotion. That means that how consumers feel in the moment can dictate whether or not a brand succeeds or fails. So, in order to even be remotely successful in today’s market, brands have to connect with people on a deeper level by appealing to their emotions. That is
GMOs is a hot topic. And if you own a food product or beverage, you’ll want to pay attention to these new proposals, because they could effect you and your product business. In recent years, savvy health-conscious consumers have been asking what is in their food and putting pressure on the government to take action to create GMO regulations and
Just a few years ago, Cannabis was seen as a societal taboo. As an illegal substance, it had less than desirable reputation, much like alcohol had when prohibition ended. And even though its legalization is now spreading through the U.S., it still evokes a negative response in some people. That said, the cannabis industry is rising rapidly and enjoying a
Emotional Appeal One of the best ways a brand can get consumers’ attention is by tugging at their heartstrings. By creating emotional connections, brands have been able to bond with consumers and win their loyalty in the process. However, many brands are now looking to further deepen those emotional connections for more benefits. This is where the concept of purpose-driven
Celebrating Three Wins in a Packaging Competition We are thrilled to announce that our 42 Dubonnet and Farafina brands have won three awards in a packaging competition this year. These awards are a testament to the hard work, creativity, and excellence that went into designing and producing our award-winning packages. We have been selected as winner of 3 awards this
The saying “a little goes a long way” is true for many things, and believe it or not, its also true when it comes to product packaging. And while the minimalism packaging trend is all the rage right now, stripping down your packaging is not necessarily the same thing. Minimalism vs. Essentialism In product packaging, minimalism is more about a
The Importance of Sustainability As an eco friendly packaging design company, more and more of our clients are wanting custom eco friendly packaging. Now more than ever, consumers are becoming conscious about the environmental impact of the products they buy. Light is being shed on the waste created from production on every kind of product, from clothes to toys to
