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graphic design

Blog

graphic design

women_in_the_boardroom

Woman on Board: Why California’s new law makes good business sense

Making History Hundreds of bills are passed every year, so it takes a very noteworthy bill to catch attention and spark a nationwide conversation. One such bill, proposed in California, passed into law on September 30th. And even though it has been several weeks since it became law, people are still[…]
cashierless_stores

How cashier-less shopping will change the customer experience

Everyone’s favorite online retailer is making waves yet again. Industry giant Amazon is expanding beyond e-commerce with cashier-less brick-and-mortar stores. And while this may sound very surprisingly, it actually makes sense. Brick-and-Mortar Even though people have been relying on online shopping more and more, most spending still occurs in physical stores.[…]
Brand_intimacy

What is your brand’s “Brand Intimacy”?

Emotions Matter Around 90% of all purchasing decisions are made based on emotion. That means that how consumers feel in the moment can dictate whether or not a brand succeeds or fails. So, in order to even be remotely successful in today’s market, brands have to connect with people on a[…]
New GMO Regulations

Ins and Outs of the New GMO (BE) Labeling

GMOs is a hot topic. And if you own a food product or beverage, you’ll want to pay attention to these new proposals, because they could effect you and your product business. In recent years, savvy health-conscious consumers have been asking what is in their food and putting pressure on the[…]
Cannabis_product_packaging

Cannabis: A Changing Identity

Just a few years ago, Cannabis was seen as a societal taboo. As an illegal substance, it had less than desirable reputation, much like alcohol had when prohibition ended. And even though its legalization is now spreading through the U.S., it still evokes a negative response in some people. That said,[…]
heart-driven-branding

From the Heart: Purpose-Driven Branding

Emotional Appeal One of the best ways a brand can get consumers’ attention is by tugging at their heartstrings. By creating emotional connections, brands have been able to bond with consumers and win their loyalty in the process. However, many brands are now looking to further deepen those emotional connections for[…]
Creme_de_Mint_package_design_award

Winner of Three Awards, Two Brands

Celebrating Three Wins in a Packaging Competition We are thrilled to announce that our 42 Dubonnet and Farafina brands have won three awards in a packaging competition this year. These awards are a testament to the hard work, creativity, and excellence that went into designing and producing our award-winning packages. We[…]
Stripped Down Packaging

Stripping Down Your Packaging

The saying “a little goes a long way” is true for many things, and believe it or not, its also true when it comes to product packaging. And while the minimalism packaging trend is all the rage right now, stripping down your packaging is not necessarily the same thing. Minimalism vs.[…]
bee_sustainable

Who Cares About Sustainability?

The Importance of Sustainability As a packaging design company, more and more of our clients are wanting custom eco friendly packaging. Now more than ever, consumers are becoming conscious about the environmental impact of the products they buy. Light is being shed on the waste created from production on every kind[…]
smell_brand_scent

Is Your Brand Harnessing the Power of Scent?

Humans have been harnessing the power of scent since the beginning of history. In ancient cultures, fragrances were used for rituals and celebrations. Today, different scents are still an integral part of our daily lives – whether we realize it or now. Our sense of smell is a very deep-rooted instinctual[…]