There is a lot of debate on the web about email vs. social media marketing. Both can be combined in your marketing strategy. But to know how to effectively build our businesses we must look at the numbers and see where to focus our resources. And as we know, the world of technology is changing constantly. What may have been
As a graphic designer, I am always seeking new things to inspire my work. For me I get that most often from new experiences like traveling to different countries. This last trip was to Bolivia. Bolivia was filled with rich history that comes from its 36 different indigenous ethnicities. With my background both in graphic design and costume design, I
We know that your product’s packaging can make or break a sale. The initial first impression on the shelf is everything. A well-designed product can boost shelf appeal, attract shoppers, and help your product stand out in a crowded retail space. Even small changes in the packaging design can have a big impact on consumer purchasing decisions and brand perception.
Last month, I took my first trip to Cuba. As a package designer, I am always fascinated what grocery stores and shops look like in other countries. Like my trips to Sweden or Turkey, but Cuba was different. A short trip…less than an hour flight and only 90 miles from the tip of the Florida keys, but truly another world…another
Now that globalization has become a standard in the marketplace, we’re beginning to realize something…sometimes it’s better to keep things local. Manufacturing on our home turf allows for faster, cheaper production, easier communication between parties, and support of American jobs. In the beauty market, consumers are more concerned than ever about the ingredients they are putting on their bodies, and
As we discussed in Custom is King, the demand for customized products is on the rise. This means that brands are being required to niche in different demographics. Knowing your target market The most successful small business owners understand that only a certain number of people will be interested in their product or service. Selling to everyone often turns into
Throwbacks are everywhere these days! With the popularity of #throwbackthursday posts on social media and shows like “Stranger Things,” it’s no wonder that consumers are craving more nostalgia. Nostalgic packaging can remind consumers of their childhood and important moments in life, creating a deeper emotional connection with the product. One of the key strengths of nostalgic packaging, also known as
To continue our series on packaging that sells, let’s talk about how to “wow” your consumers with this crucial piece of marketing. What draws your eye to a product in the store? I know I’m drawn to packaging that stands out that looks different than what I’ve seen before. I am also drawn to packaging that looks familiar, like a
In addition to choosing a stunning design for your packaging, your package copy needs to sizzle. Over the years, I’ve picked up some key insights into what type of copy works best in the design of your packaging. Designers and copywriters make a dynamic duo…we sometimes end up working side by side and learn a lot about each other’s craft.
What does it mean to have intelligent packaging? Beyond the basic function of containing an item and telling what it is, brands are beginning to make packaging that’s able to communicate new in-depth information to the consumer. Sensing, recording, and detection devices that monitor changes in the product or the environment are being added to packaging. Whoa. So does that
