This year, that color is Peach Fuzz! Once again, Pantone has captured our hearts with the unveiling of Peach Fuzz (Pantone 13-1023) as the Color of the Year for 2024—a hue that radiates warmth and comfort. Embracing Kindness and Connection Picture this: a soft, gentle hue reminiscent of a cozy blend of pink and orange, perfectly embodying our yearning for
At the end of 2020, we were honored as American Marketing Association award winners at the third annual AMA South Florida Marketing Awards! Each year, AMA South Florida recognizes leaders, standouts, and visionaries who are making waves and rising up in the marketing world. Creme de Mint was awarded the Silver medal for Agency of the Year and Bronze for
Creating a truly well designed logo is both an art and a science. It’s an art because it requires creativity and intuition to design a truly unique, beautiful logo. And it’s a science because, while all great logos are different, they all share the following qualities. Memorability “Good design is making something intelligible and memorable. Great design is making something
Do you feel like your logo could use a redesign? If you do, it’s helpful to understand why you want to redesign your logo. Is it because your current logo was designed ten years ago and looks like it? Maybe your business has evolved and you want your new logo to reflect the changes. You can learn a lot from
Is Font Important? There are 100,000 types of font and counting. That might sound like a pretty high number, but it makes sense when you think about it. Fonts are used in practically everything we see – stores, signs, websites, license plates, you name it. The importance of fonts goes largely unrecognized, but they have the power to make and
Why you need to research your competitors as a part of your logo design and branding process One of the key parts of creating a brand identity is researching your competitors. This is an essential step in the process because it will help you create a brand that is distinctive in your market. When you know what your competitors’ brands
Do you want to make your own logo? Even though a logo can be very simple — sometimes, just a symbol or a few letters — it takes a lot of thought and intentionality to create a great one. You have to understand your brand, what you want to portray with your logo, and how it fits into your overall
As people have become more concerned about their own health, their pets are not far from mind. At least 72% of pet owners feel that their pets are family members and want to care for them the best they possibly can. That is why, as the market for human health supplements has exploded, so too has the market for pet
There’s a good chance that your logo is mostly typography, so picking the right font is one of the most important things you can do to ensure that you have a remarkable logo. It’s easy to get overwhelmed with all of the fonts out there, so I’ve designed this guide to help simplify the process. You don’t need to be
Are you familiar with the label compliance requirements for your industry? Do you know if your food, beverage, cosmetic, or dietary supplement label is FDA compliant? The Food & Drug Administration (FDA) has different label compliance guidelines for food, dietary supplements, and cosmetics. The requirements set by the FDA exist to protect consumers from confusing or misleading labels or websites.
