If you’ve been in business or marketing for a while, you’ve likely heard the phrase, “content is king.” This year, you’ll want to add a new phrase to the ranks: “custom is king.” High end brands have long been customizing for their customers (i.e. your initials on your Louis Vuitton bag), but in recent years, brands of all types have
In the month of gift giving and holiday spirit, many of us are looking for inspiration. Inspiration for what gift to give, inspiration for the New Year and inspiration on what drives us in life. For many of us, what drives us is our family, our spirituality and/or our career. For Chuck Hill in 1986 it was developing and patenting
What was once considered an odd couple, food and technology, has turned into a delicious marriage. With a click of the button on Eat24, you can receive a meal from your favorite restaurants or have FreshDirect deliver your groceries. One works with ingredients and the other with images. With digital marketers always searching for the next wave of innovation, a
One surefire way to commune with nature used to be a walk on a tree-lined path, or looking out the window. Life combines earth, water, air, and the sun to provide sustenance. In a time when air is bottled and the outside world has been transformed into a technological concrete jungle, mindfulness may be the antidote to our estrangement from
Businesses rely on people in all capacities, whether they are customers or staff. It is no surprise, therefore, that a strategy involving the human element would be successful. A partnership could bring your brand increased exposure and benefit both businesses, as long as they are complementary, not competitive. Complement an established brand There is a saying in human resources that
The beauty industry generates approximately $60 billion in sales each year. Competition for customers is fierce, and getting noticed is vital to the success of a brand. Stowaway Cosmetics was founded by Chelsa Crowley and Julie Fredrickson, a beauty expert and a serial entrepreneur, who combined their strengths into a brand women love. Both women bring their strengths to the
Competition is fierce and everyone wants to get a slice of the pie. Marketing departments are always looking for ways to connect with their brand’s targeted audiences. Every business, from a solopreneur to a large corporation, must court a specific audience consistently and in a way that addresses their specific pain points. Segmentation is a proven marketing strategy in which
Whether you are looking to add to an existing brand or are an entrepreneur that is excited to start building a brand, many businesses only focus on the beginning rather than the whole picture. The exciting start of anything can be somewhat overwhelming, but one must begin with the end in mind. The popular new age book The Secret, by
Soda is part of the national fabric. Some would argue it is almost a subconscious marketing victory, given the billions spent every year by manufacturers to get the message out to the world by sponsoring events and obtaining celebrity endorsements. The truth is that soda has widespread appeal, is readily available, and is quite cheap. Our cave dweller brains are
Humans have been manipulating food colors since 400 BC. That’s why supermarket apples are waxed, dyed, and sold under flattering lights – the redder the apple, the sweeter and fresher we perceive them. Certain colors are associated with a flavor, which is hardwired from our primitive years when our brains relied primarily on our eyes and secondarily on our nose
