Everyone has a favorite food. Whether it is chocolate chip cookies or artisan nachos, consumables are part of our social fabric. Food preferences can be passed down from family members or they can be part of a trend. While the product may have variations in ingredients, such as vegan chocolate or organic jalapenos, the packaging may truly make it pop
New brands have a challenge: most consumers will stick with brands they know because it makes them feel as if they made the correct purchase last time by repeating the action. Consumers want to feel in the know, but not at the expense of their comfort. Brands need to educate, entice, and provide consistency. Avenues to do this can include
For most of the world, the day is not complete without coffee or tea. The beverage industry now provides variations of these forenoon and daily delights. Teas and coffees are now readily available in colder options with added health benefits. Cold brews and salted caramel flavors are unique to the drinkable mix. Explore the current trends to make them applicable
With mere humble beginnings, Coca-Cola became one of the biggest brands in the world. Its logo is instantly recognizable and considered part of America’s cultural identity. However, this was not always the case. Coke sold less than ten bottles a day as an unknown startup in Atlanta during the late 1880s. Asa Chandler, CEO, became the mastermind behind Coke’s marketing
Naming a product can be a tricky process. Product names can veer from the traditional, The Art of Shaving, to the snarky, like Wet-N-Wild’s brown nail polish color, Checkin’ Into Rehab, to the nonsensical like Fruux, the name of a synchronizing company. Product names have to create an emotional connection and make the tone of the product lighthearted. No one
Business plans include a section on rating your competitors for good reason. Competition can make a business stronger and benefit customers. The key is not to fret over having the best in everything, but to value your customers so they will have a positive each time they deal with your company. Customer service must be the primary concern. You must
Businesses are a commitment and a way to challenge yourself when you are ready to tackle a new phase in your life. They also raise issues of both competency and confidence. If you are curious, “Should I Start a Business” and what kind of business should I start, download and fill out our helpful guide. Passion They say if your
If success were easy, everyone would have it. There may be barriers you are unaware of that hurt your product sales and bad packaging design is one of them. Bad packaging design can lead to: Being ignored on the shelf Most consumers shop on autopilot. Very few people come to a store looking for new products to try. Most scan
No man is an island; neither, apparently, is a business. Entrepreneurs may not need staff, but they do need customers. When going into business, you were most likely told to network as if it were a part-time job. In many ways, it is not as much about getting your name out there to everyone as it is a focus on
The market seems saturated with so many options. If you would like a slice of pizza, for example, you can go artisanal, gluten-free, high-end, or down-market. It may be best to consider industries as bicycle wheels and niches as the spokes. Niches sub-divide markets to yield high-quality, specific products to reach targeted pain points. Each market is highly defined with,
