Industry Leading CPG Packaging Design Agency
Crème de Mint is a full-service CPG branding and packaging design agency with over a decade of experience creating award-winning designs that inspire engagement, elevate brands, and pave the way for customer loyalty.
Using our proven process, we weave together the product details, packaging materials, and your unique brand essence to produce packaging designs that set your product apart on the shelf or on the screen.
CREATING DESIGNS THAT SELL
SUCCESSFUL PRODUCT CASE STUDIES
Expressed Juice
Award-winning packaging design helps launch a bold new cold-pressed juice brand, leading to partnerships with bars and restaurants.
42 Dubonnet
Award-winning 1920’s-inspired packaging design and brand identity spark interest in a beauty brand built on mystery, allure, and glamour.
Perfecto
Vivacious pop art design brings a healthy energy drink alternative to life, commanding attention and connecting with a young audience.
MiSO Good
A craveworthy packaging makeover for an authentic Japanese organic soup brand pops on the shelves and leads to in-store and e-commerce success.
Megan & Co.
Packaging and website design revamp brings rural herbal apothecary high-end sophistication with a warm and inviting feel.
Tio Gazpacho
Minimalist fresh design showcases Spanish-inspired drinkable soup brand and leads to success and an acquisition by General Mills.
Rapid Fire
Stunning redesign for ketogenic coffee brand packaging elevates the brand, helping it sell in Target, Amazon, and Walmart.
Pink
Victoria’s Secret Pink fragrance packaging goes from mundane to spirited with a full brand evolution.
Skin Sauvage
Warmth, confidence, and natural wonder inspire premium packaging design and brand identity for beauty brand by Marina Dedivanovic.
Mixology Maker
Fun and merriment inspire creative packaging design for a cocktail and mocktail mix line targeted toward a millennial and Gen Z audience.
Contact us for a free consultation now!
ENHANCING PRODUCT VALUE & BRAND LOYALTY
We don’t just create pretty packages. Every aspect of our designs, from the typography to the color palette to the words that tell your story is constructed to elicit emotion, unveil what makes your brand special, and create lasting connections with your audience.
What’s more valuable than an impulse buy? Customer loyalty. That’s why we begin with your specific audience in mind.
Every project at Crème de Mint leverages market research and consumer trends, allowing us to understand your target customers’s desires, problems, and needs. This knowledge becomes the cornerstone of our packaging designs.
FIRST IMPRESSIONS MATTER
- 72% of consumers are influenced by packaging¹
- You only have eight seconds to hook your audience in²
- 73% of consumers purchase impulsively³
TURNING YOUR PRODUCT INTO A SUCCESSFUL VISION
Our 5-step CPG packaging design process begins with diving deep into your brand and gathering valuable market research. We then create distinct concepts for you to choose from, design every detail of your packaging, and refine based on your feedback, producing print-ready designs catered to your product.
The process typically takes 4-6 weeks from onboarding to final delivery. We offer expedited services when possible. Contact us today to see if you qualify!
OUR PROVEN PROCESS
Our Team Cares
About Your Success
BRAND EXPLORATION
The process starts with an in-depth questionnaire and kick-off call to explore your packaging needs and get to know your brand. We’ll ask details about:
- Your target audience demographic
- The story of what makes you and your brand special
- Your brand’s values, mission, and commitments
- Where you plan to sell
- Your packaging materials
- The opacity and shape of your container
- Special certifications for your products and brand
- Unique or special ingredients
Don’t worry about how you answer—we know the right questions to ask! Every team member involved in the design process reviews your questionnaire and interview so that each step is created with your brand’s story and your product and packaging details in mind.
Explore Sustainable
Packaging Options
BRANDING STRATEGY
Along with the exploration into your brand, we offer individualized CPG packaging suggestions and strategy. We’ll discuss your budget, your unit order numbers, and your possibilities, offering our insights and alternatives to level up your packaging. We might suggest:
- Different packaging material to convey premium branding
- Alternative lid colors or materials for bottles
- Sustainable packaging alternatives, such as biodegradable cellophane or bamboo lids
- Biodegradable or eco-friendly bottle materials
- Vegetable dye ink to align with sustainable brand values
- Unique or innovative design ideas
- Brand voice directions
- Messaging concepts to appeal to your unique audience.
Unique Packaging
Mood Board Concepts
MARKET RESEARCH
We believe that research and knowledge lead to intentional designs.
Before we start designing, we research:
- Market trends in your industry
- Consumer preferences, user experiences, and common complaints
- Your current industry competitors
- Trending typography, icon styles, and colors
- Successful language and brand messaging directions
From there, we tune into how your brand serves your audience the way that nobody else does—and how our designs can stand out from the crowd while connecting with your target customer.
CONCEPTUALIZATION
Then, it’s on to the creative side! Our team brainstorms and creates 2-3 unique branding concepts into visual mood boards. These mood boards show you:
- The inspiration behind the concept
- How and why it connects to your audience
- Typography styles
- Color palette
- Design and branding inspiration photos
You’ll provide feedback and ultimately select one direction for the brand. The goal for the mood boards is to visually define the direction for your brand, ensuring that you know what to expect from the branding and packaging. so there are no surprises when we dive into the branding and packaging. You will know what direction we are heading because the mood board direction is the jumping off point.
The mood boards are yours to keep, and can be used to drive future marketing and branding efforts or to communicate your brand essence to your team.
Craveworthy Design Options
BRAND IDENTITY & PACKAGING DEVELOPMENT
Once a strong branding direction is in place, our team begins the official design:
- Our copywriter crafts your CPG packaging copy, working closely with the designers on the print layout.
- Our designers create your logo and CPG packaging design with your target customer in mind, incorporating images, icons, and all written and visual elements. We can use your dielines or create them for you.
- Our creative team also develops a branding presentation, bringing your brand to life with 3D images so we can visualize not just what our designs look like, but also in your customer’s hands and on the shelves.
- We quality check every aspect of your packaging, printing out the dielines and visualizing the final design layout from every angle.
We offer up to 3 rounds of revisions as we work together to create your vision.
We communicate with you at every step, welcoming your input along the way. No matter where we are in the process, we’re happy to provide guidance and answer questions—we’re just an email away!
Print-ready Packaging
REVISION & REFINEMENT
Our process leans on collaboration.
In this step, we:
- Invite you to review the copy and the designs and provide feedback
- Collaborate with you where needed, offering our guidance and expertise in the industry
- Refine our designs and copy so you get the perfect packaging!
We offer up to 3 rounds of revision as we work together to create your vision.
We communicate with you at every step, welcoming your input along the way. No matter where we are in the process, we’re happy to provide guidance and answer questions—we’re just an email away!
Crème de Mint’s rebrand of Megan & Co. transformed the brand image.
Elevated designs and packaging have attracted new customers to the Herbal Apothecary’s brick-and-mortar shop and allowed them to grow their online presence as well. The packaging design won the 2022 Graphic Design USA award in the Health and Wellness category and has been selected by The Academy of Interactive and Visual Arts for a Davey Gold Award.
Package Design Pricing and Deliverables
Our packaging design services start at $5000.
We believe in transparent pricing with no hidden fees—once we understand the scope of your project, we’ll create a detailed breakdown showing you exactly what the price will be and what is included.
INSPIRING
MOODBOARDS
PACKAGING
DESIGN
UP TO 3
REVISIONS
EXPERTLY CRAFTED
COPYWRITING
PRINT-READY
FILES
Deliverables Typically Include:
- Visual mood boards in pdf format, showcasing 2-3 design directions
- CPG packaging copywriting, including product benefits and brand messaging
- CPG Packaging design, including all written and visual elements (copy, icons, typography, imagery, layout of nutritional facts, barcodes, etc.)
- Up to 3 rounds of revisions at no additional cost
Final design layout on dieline and print-ready pdf files
Ready to learn more? Schedule a FREE consultation to get started.
Specialized in Multiple Industries
Our CPG branding agency was built on packaging; when you work with us, you’re getting more than a decade of experience crafting award-winning designs. We specialize in cosmetic packaging, food and beverage packaging, and supplement packaging.
We understand the 3D elements of CPG packaging design, and we consider every detail—the materials of your packaging, the size and shape, the opacity of the packaging, and primary and secondary packaging components.
Our founder, Lauren Casgren-Tindall, has been featured as a thought leader in publications such as Clutch, and uses her expertise to inspire and teach future leaders and entrepreneurs through her speaking engagements, Entrepreneur Minds Speak Podcast, and Udemy Courses.
Our CPG packaging design experience allows us to be a true partner in your design process, offering insights and guidance on compliance regulations, certification rules and requirements, trademarking, and more.
RATED 5 STARS BY OUR CLIENTS
MEET OUR CPG PACKAGE DESIGNERS AND COPYWRITER
15 YEARS OF EXPERIENCE
15 YEARS OF EXPERIENCE
LAUREN CASGREN-TINDALL
Principal
Lauren Casgren-Tindall is the founder of Crème de Mint and has been creating powerful, innovative CPG packaging designs over the past 15 years for companies such as Avon, Victoria’s Secret, Bliss, and HauteHouse Brands. She also launched and ran thriving makeup brand 42 Dubonnet before ultimately closing the business to focus on her design business.
Emilce Borz
Art Director
Emi is a passionate Art Director with over 15 years of experience in branding and packaging. She holds a Master’s degree in Design with an emphasis on CPG packaging design and a Master’s degree in Communications with an emphasis on marketing.
Emi has worked for large global cosmetic companies including Avon, Coty, and Estée Lauder, as well as for celebrities such as Britney Spears.
She weaves in her love for fashion and beauty into her work, along with her curiosity and commitment to new trends and new experiences. Her love of travel inspires her work, while her kindness and compassion create memorable client interactions.
JULIANA TIPTON
Senior Designer
Juliana is a multi-faceted graphic designer with over five years of experience in CPG packaging, print, and digital design.
She has worked with brands such as Green Flash Brewing Company, Suja Juice, San Diego Chargers, LG Electronics, IBM, Binary Tree Software and Kopari Beauty.
Her passion for design shows up in each of her projects, leading to artistic and visionary work.
SHASTA NORRIS
Project Manager / Senior Designer
Shasta is a detail-oriented graphic designer with over 10 years of experience in CPG packaging design, product development, and marketing for consumer packaged goods.
As an advocate for natural wellness and sustainability, she enjoys working with like-minded companies such as Hemp Black, CVS beauty brand Balans Labs, Megan & Co Herbal Apothecary, and Alkaline Herb Shop.
Shasta brings her knowledge of industry standards and regulations, experience in sourcing and production, and passion for beautiful, effective design to every project. She finds inspiration in nature, street art, and music.
Cassie Henderson Nguyen
Copywriter
Cassie Henderson Nguyen is a CPG copywriter specializing in sales and branding with over six years of experience working with clients including Skin Sauvage, Truesse, and CTRL Cosmetics.
