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Millennial alcohol branding featuring friends toasting with cocktails.

From Wine to Hard Coffee: 10 Millennial Trends to Inform Your Alcohol Branding

Millennials now make up the largest adult population, with a buying power of $2.5 trillion. That buying power has a big impact on many industries, alcohol included. In fact, millennial behavior is shaping and changing alcohol branding trends year after year.  But what do millennials look for in their alcohol purchases?[…]
Functional energy drinks including Riot Energy, a low calorie energy drink.

7 Key Steps to Launching Your Functional Energy Drinks Business

In a fast-paced world where energy is a prized commodity, functional energy drinks have emerged as a popular solution for individuals seeking an extra boost. Companies like Red Bull, Monster Energy, and Bang Energy have successfully capitalized on the demand for functional beverages, creating a thriving market. If you’re passionate about[…]
Nootropics manufacturer for brands such as Thesis.

A Step-By-Step Guide to Finding the Right Nootropics Manufacturer

Finding your place in today’s trillion-dollar wellness industry can seem a bit like a treasure hunt. Even if you have a fabulous product in mind, finding the right mix of branding, ingredients, and the right manufacturer takes time and effort. That is especially true in the nootropics supplement industry – a[…]
Functional beverage brands showcased lying on white background in different angles.

Functional Beverage Brands Making a Splash in Today’s US Market

A functional beverage is about more than what’s inside a bottle or can. It is also about the packaging. Think of each drink as a multi-sensory experience that starts with eye-catching design and culminates with texture and taste. Top functional beverage brands get that experience right every time. Figuring out how[…]
Wellness tonic drink with ingredients of ginger, lemon and fresh mint.

Starting a Wellness Tonic? Here Are the Top 5 Ingredients You Should Add

Functional beverages infused with vitamins, herbs, and even protein can rev up your daily health quotient, or they can add unwanted sugar and other ingredients to your diet. Wouldn’t it be great if there was a way to get all the benefits from a functional beverage without the added stuff you[…]

9 Steps to Launching the Best Nootropic Supplement Line: A Guide to Creating a Powerful Brand

Nootropics, also known as “smart drugs,” are substances that can enhance cognitive function, including memory, attention, creativity, and motivation. They have become increasingly popular in recent years as people seek ways to boost their mental performance. If you’re interested in launching the best nootropic supplement product, there are several things you[…]
How Can I Sell Alcohol Online? Showing a glass with ice cubes and bourbon and an orange slice.

An In-Depth Look at the Question ‘How Can I Sell Alcohol Online?”

Craft alcohol – including beer, wine, distilled spirits, cider, and liqueurs – is big business in the US, with total sales topping $32 billion in 2020. And it gets better, with the craft spirits market alone expected to reach $124 billion by 2027. That’s growth – and online alcohol sales are[…]
Gen Z consumer insights: A glass of a cold drink with cut cucumbers inside.

Gen Z Consumer Insights: 10 Growing Alcohol Trends You Can’t Afford to Ignore

Are you wondering how to cater your alcohol or beverage brand to a Gen Z audience? You might find our Gen Z consumer insights surprising!  Who exactly is Gen Z? Born between 1996 and 2009, Gen Z is a generation unlike any other. Digital natives, social media enthusiasts, and activists, Gen[…]
Woman pouring nonalcoholic beverage in glass cup to make a mocktail.

Mocktail Packaging: What’s the Best Option for Your Brand?

Mocktails are making a splash in the beverage scene in the US and beyond. These non-alcoholic drinks aren’t your mother’s Shirley Temple. They are a blend of herbs, spices, fruit, and more, designed to be a bar menu chic yet sober-friendly addition to the $48.4 billion US functional beverage market. And[…]
Starting a food-based business

6 Proven Steps to Starting a Successful Specialty Food Product Business

Have you always dreamed of turning your love of food into a successful business venture? If you’re thinking of starting a food-based business, you’re not alone. Many entrepreneurs have started successful food-based businesses, from home cooks with secret family recipes to foodies with unique concepts. In fact, the specialty food industry[…]