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Marketing Your Products

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Marketing Your Products
Sustainable packaging mailer

EPISODE 35: Beyond the Hype—Sustainable Packaging

In today’s episode, Saloni Doshi helps us see beyond the hype to understand what sustainable packaging really means. Saloni is the CEO and self-proclaimed “Chief Sustainability Geek” of EcoEnclose, a packaging manufacturer that offers guidance to brands wanting to become more sustainable without breaking the bank. Saloni describes how EcoEnclose collaborates[…]
Cosmetics Brand FDA MoCRA Compliant

EPISODE 34: Is Your Beauty Brand FDA MoCRA Compliant?

Is your beauty brand FDA MoCRA compliant? In this episode, we speak with Marcha Chaudry, an expert in cosmetic regulations and founder of The Equity Wellness Collaborative (EWC). Marcha explains how cosmetics companies, from startups to established brands, can become compliant with the FDA’s enforcement of the Modernization of Cosmetics Regulation[…]
Natalie interview on best website practices

EPISODE 33: Best Website Practices for New Product Businesses

Join us for a fun twist where Lauren interviews co-host Natalie Saporova, founder of the web design agency Cloud Create. Natalie describes her process for working with new clients and shares best website practices for new product businesses. Other topics up for discussion include SEO, mapping the customer journey, and addressing[…]
perfume on two toned background for the podcast creating a scent podcast

EPISODE 32: Creating a Scent for Your Product with Product Development Expert Emilie Mascarell

How do you create a fragrance or a scent for your product? Get the inside scoop from product development expert Emilie Mascarell, who has helped everyone from startups to established brands like L’Oreal and Estee Lauder develop signature fragrances. In today’s episode, Emilie walks us through the steps of product development[…]
Swair: Conquering Product Launch Hurdles

EPISODE 31: Conquering Product Launch Hurdles with Swair Co-founder Carrie Sporer

Today’s guest is Carrie Sporer, co-founder of haircare brand Swair. With enthusiasm and humor, Carrie shares the lessons she learned while conquering product launch hurdles. As she says, putting out fires is part of being an entrepreneur. Carrie also talks about how traditional PR can help build consumer trust for new[…]
products for kids with-sensitivities

EPISODE 30: Meeting a Need: Formulating Clean Products for Kids with Sensitivities with Lori Kranczer

When Lori Kranczer couldn’t find non-irritating products for her children with skin sensitivities and sensory concerns, she created Raising Junior with a mission of formulating clean products and partnering with nonprofits to support children with special needs. Hear Lori’s story and her advice for entrepreneurs just starting out. Raising Junior’s first[…]
Flavor & Fragrance Trends 2024

EPISODE 29: Flavor & Fragrance Trends for Product Development with Trendincite Founder Amy Marks-McGee

Today’s guest is Amy Marks-McGee, founder of Trendincite, a fragrance and flavor marketing company based in New York. Trendincite offers market research, trend reporting, and sensory excursions to stimulate creativity and inspire new product ideas. Amy gives us a behind-the-scenes peek into how the fragrances and flavors we experience daily in[…]
PR Strategies for Beauty Brands

EPISODE 28: PR Strategies for New Beauty Brands with PR Expert Rich Small

Today’s guest is Rich Small, the Executive Vice President at Hunter, an award-winning marketing and PR firm based in New York. Rich offers expert advice for emerging beauty brands, including taking creative risks to break through the noise, and how to stay current with trends. Get tips on how to reach[…]
How to Avoid Burnout As an Entrepreneur

EPISODE 27: How to Avoid Burnout As an Entrepreneur

The demands of running a business combined with the pressure to always be “productive” can lead to severe burnout that damages our health and wellbeing. Lauren and Natalie have experienced this first hand and share their top tips for how to avoid burnout as an entrepreneur. LISTEN ON SPOTIFY: How to[…]
Building Brand Loyalty with Customer Service

EPISODE 26: Building Brand Loyalty with Customer Service

In today’s episode, Lauren and Natalie discuss how adding thoughtful touches to the customer journey and offering great customer service and can propel your brand above the competition and inspire brand loyalty. LISTEN ON SPOTIFY: Building Brand Loyalty with Customer Service Or listen on Amazon Music, Apple Podcasts, Pandora, IHeartRadio. WATCH[…]