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Selling food from your kitchen

Can I Make and Sell Food from My Own Kitchen?

Have your friends and family been telling you that you should sell your delicious cookies or tasty jam? Or perhaps you are thinking about digging up an old family recipe? You are certain if everyone had a chance to taste your prized  food or beverage that it would sell like hot[…]
Make your voice count

How to Get the Conversation Started about Your New Brand

New brands have a challenge: most consumers will stick with brands they know because it makes them feel as if they made the correct purchase last time by repeating the action. Consumers want to feel in the know, but not at the expense of their comfort. Brands need to educate, entice,[…]
Coffees-and-Tea

Coffee and Tea Trends: Grass-Fed Coffee, Probiotics and THC

For most of the world, the day is not complete without coffee or tea. The beverage industry now provides variations of these forenoon and daily delights. Teas and coffees are now readily available in colder options with added health benefits. Cold brews and salted caramel flavors are unique to the drinkable[…]
coca-cola branding

How an Atlanta Startup Became a Beverage Giant Cultural Icon

With mere humble beginnings, Coca-Cola became one of the biggest brands in the world. Its logo is instantly recognizable and considered part of America’s cultural identity. However, this was not always the case. Coke sold less than ten bottles a day as an unknown startup in Atlanta during the late 1880s.[…]
product naming

7 Golden Rules of Naming a Product

Naming a product can be a tricky process. Product names can veer from the traditional, The Art of Shaving, to the snarky, like Wet-N-Wild’s brown nail polish color, Checkin’ Into Rehab, to the nonsensical like Fruux, the name of a synchronizing company. Product names have to create an emotional connection and[…]

Have You Researched Your Competition?

Business plans include a section on rating your competitors for good reason. Competition can make a business stronger and benefit customers. The key is not to fret over having the best in everything, but to value your customers so they will have a positive each time they deal with your company.[…]

Should I Start This Business?

Businesses are a commitment and a way to challenge yourself when you are ready to tackle a new phase in your life. They also raise issues of both competency and confidence. If you are curious, “Should I Start a Business” and what kind of business should I start, download and fill[…]

FDA’s New Proposed Nutrition Facts Label

The more things change, the more they stay the same. The FDA has been part of the movement to proper nutritional knowledge through labeling since the 1990s, including an evolution toward trans fat awareness since its 2006 ruling requiring disclosure of trans fat content. Food labels are being revamped and science[…]

Is Bad Packaging Design Hurting Your Sales?

If success were easy, everyone would have it. There may be barriers you are unaware of that hurt your product sales and bad packaging design is one of them. Bad packaging design can lead to: Being ignored on the shelf Most consumers shop on autopilot. Very few people come to a[…]

#1 Best Way to Market a New Business

No man is an island; neither, apparently, is a business. Entrepreneurs may not need staff, but they do need customers. When going into business, you were most likely told to network as if it were a part-time job. In many ways, it is not as much about getting your name out[…]