Product Claims: Everything You Need to Know

product-claims-and-everything-you-need-to-know

If you have a really great food or beverage product, you may be tempted to shout it from the rooftops. Or at least display its greatness on the front of the packaging. And while package claims can be helpful for both companies and consumers, they must be done right. If you want to market your […]

What is Required on Your Food, Beverage or Supplement Label?

what-is-required-on-food-or-supplement-label

Do you have a new food, beverage, or dietary supplement product? Do you know exactly what needs to be your label? Putting all necessary information on your product labels is important for two main reasons: Potential customers want to know more about your products and their ingredients, effects, etc. The government requires certain information to […]

10 Beginner Mistakes You Should Avoid When Designing Your Logo

10 Beginner Mistakes You Should Avoid When Designing Your Logo

  Are you designing your own logo? It’s an exciting process, and I hope you’re enjoying it! Logo design is a complex process, and it’s easy to want to take shortcuts. However, those so-called shortcuts will leave you with a poorly designed logo. You want your logo to be simple, memorable, unique, timeless, and versatile. […]

An Appetite for Color

Appetite_for_Color

  Color is emotional. It evokes certain feelings in everyone whether they realize it or not. And while those feelings will differ person to person, they can’t be avoided.   Seeing is Believing Because color is tied so closely to emotion, it affects everything, especially everyday decision making. And when it comes to purchase decisions, […]

7 steps to choosing a color palette for your brand

Slices of different types of vegetables and some fruits all ranging in colors of green.

One of the most important parts of your brand identity is your brand colors. In fact, research has shown that up to 84.7 percent of customers cite color as the primary reason they make buying decisions. Your brand colors affect how your customers perceive your brand, and they create a cohesive look between all of […]

How color affects how your customers feel?

Sliced passion fruit bundle laying on a light pink backdrop.

Colors are very important when it comes to branding and design. In fact, almost 90% of consumers cite color as a primary factor in their buying decisions. In order to make a thoughtful decision when choosing which colors to use in your design and packaging, it’s helpful to understand color psychology.  The components of […]

The best in skin care: what are customers looking for in 2019?

The best in skin care what are customers looking for in 2019

  The verdict is in: skin care is the year’s biggest (and most profitable) beauty trend! Bloggers, celebrities, mothers, and millennials alike have joined forces to dive face first into this next big thing, and it’s hard to miss how brands are taking note of and implementing a few key customer-preferred qualities into each of […]

Beautiful and Sustainable

beauty-and-sustainability

  A Changing Industry Now more than ever, consumers are becoming conscious about the environment. Both Millennials and Baby Boomers are aware that their purchases have an impact. So much so that at least 66% of consumers are willing to spend more on a product if it comes from a sustainable source. And this consciousness […]

Why accessible products are important

accessible packaging

  It might feel impossible to think back to a time when consumers didn’t have many product options to choose from. Now with mega-stores like Amazon, it feels like possibilities are limitless. But for millions of Americans with disabilities and limitations, there are still only limited accessible product options. People with limitations or disabilities have […]

Alternatives for Plastic Packaging

alternatives_to_plastic

A Necessary Evil It is undeniably that plastics are becoming our worst nightmare. They are piling up in landfills by the tons and causing chaos to the environment. Worst of all, plastic cannot be avoided. Larger plastics are breaking down into micro-plastics that are invading our water and food sources. But for brands, plastic can […]