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package design

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Top 7 Tips to Protect Your Brand from Counterfeiting

What You Need to Know About Protecting Your Brand from Counterfeiting Counterfeiting has become a widespread issue for brands, particularly luxury brands, as it results in billions of dollars in lost revenue ever year. And with the skyrocketing popularity of social media in recent years, this problem has only continued to[…]

How Luxury Branding is Evolving and How You Can Incorporate These Changes into Your Brand?

With the rise of social media and ecommerce, the luxury shopping experience has changed dramatically. While it was once all about department stores and specialized boutiques, it has grown and expanded to now include things like limited time pop-up stores and shopping via social media. This means that luxury shopping has[…]
The_most_common_packaging_symbols

The Most Common Symbols on Packaging and Why They Are Important

With strict standards regulating the information found on product packages today, it is no surprise that many products are covered in symbols, which can have many different meanings. Food products can have symbols related to ingredients, nutritional information, dietary restrictions, and allergens. Similarly, cosmetic products can have symbols for certain ingredients[…]

Top Trend: Flexible, Sustainable Packaging – The Pouch

Obviously, the goal of every brand is to get consumers to choose their products. But with so much competition saturating the marketplace, it can be hard to grab the attention of consumers. So more and more brands are trying to make changes to their packaging to draw the consumers gaze. They[…]
Are-you-doing-these-12-things-for-your-online-brand

Are You Doing These 12 Things for Your Online Brand?

If you have a food, beverage, or cosmetic product that you want to begin selling online or maybe you are already selling your product online, this checklist will ensure you are reaching your ideal customers. The Design 1. The Outer Packaging is the Salesperson The outer packaging is essentially the salesperson[…]
messy on the go packaging

How “to go” packaging is hurting food businesses and how can you can fix it!

If we earned a penny for every person who has been a victim of poor packaging while on-the-go, we’d be millionaires by now. Whether it be a mustard stain on our shirt, a hot coffee spilled in our lap, or a fender bender while driving and eating our Whole Foods sushi,[…]
Food and Beauty Incubators and Accelerators

Food and Beauty Incubators and Accelerators Designed to Help Entrepreneurs Succeed

Every new business has a steep learning curve, but it can be especially difficult to start a food or beauty company. In the past, food businesses have either used their small home kitchens to start out, or been faced with the difficult task of attracting investors so that they can afford[…]
5 lessons millennials can teach you about wine

5 Lessons Millennials Can Teach You About How to Brand Your Wine

Millennials, the largest generation in the U.S., drink a lot of wine. A study by the nonprofit Wine Market Council found that they drank 42% of the wine in the U.S. in 2015. That came to almost 160 million cases of wine! Their interest in wine has made quite a splash[…]
Ultra Violet, 2018 Color of the Year

Ultra Violet, 2018 Color of the Year and What that Means for You?

Each year, Pantone names a color that represents, in the words of Laurie Pressman, Vice President of the Pantone Color Institute, “A reflection of what’s needed in our world today.” This year, that color is Ultra Violet. Pantone’s website explains, “We are living in a time that requires inventiveness and imagination.[…]
Is your brand human

4 Things You Need to Understand About Humans to Make Your Brand Stand Out

We humans receive thousands of marketing messages and images a day, from ads on Facebook to billboards to food labels at the grocery store. With all of those marketing communications buzzing around us, it makes sense that we ignore almost all of the marketing we see. It also means that, as[…]